We've Made It! What a year 2025 has been! From a few lows to a few highs, it’s been a year full of excitement, change, and more than a few surprises. One of the biggest highlights for me - without question - was finally launching SOHO Admin Force. After accepting that my day job (as I know it now) would likely be obsolete due to AI in a few years, I started changing directions.

Recap & Resources You made it! Over the past few weeks, we’ve walked through the essential steps to involved in setting up and maintaining self-hosted WordPress websites. Whether you’re launching a business, starting a blog, or creating a digital home base, this series was designed to help you move forward with clarity and confidence - and to help you decide whether you want to try doing it yourself or hiring someone (

Plugins & Maintenance Over the past few weeks, we’ve walked through the core pieces you need to build your own WordPress website. Now that you understand domains, hosting, themes, and content planning, it’s time to look at another key part of the WordPress ecosystem: plugins and ongoing maintenance. 🔌 What Is a Plugin? A plugin is simply an add-on that gives your WordPress site extra abilities.

Choosing a WordPress Theme Over the past few weeks, we’ve covered the essentials for building your own WordPress site (domain, hosting, mapping out content, etc.). Now that you’ve got hosting set up and your content mapped out, it’s time for the fun part: deciding how your site will look. That’s where themes come in. 🎨 What’s a Theme? A WordPress theme is the design layer of your site.

So far in this WordPress 101 series, we’ve covered domain names and hosting - Remember, the address and the house thing? Now it’s time to figure out what goes inside: your content. Before you start building anything yourself or thinking about hiring someone to do it for you, take a moment to think and map out what your site actually needs to do.

Last week we talked about domain names - what they are, how much they cost, and how to choose one that fits your brand. This week, we’re moving on to the next piece of the puzzle: hosting. If your domain name is your address, hosting is your house. It’s where your website actually lives. Without hosting, your domain name is just a sign pointing to an empty lot.

This week I began putting together a WordPress 101 page. It's a plain language guide to what you need to have a basic website and how WordPress can factor into it. I plan on sharing some of that info here in my weekly blog posts for the next couple of weeks.

Let’s be honest - getting something notarized has always felt like a pain in the butt. You’ve got to find a notary, drive across town, sit in a waiting room, and hope they’re not on lunch break. It’s like trying to get concert tickets in 1986 without Ticketmaster. So, since I've been a notary for years, I decided to help. …

This week wraps up with Halloween. And like clockwork, we all toot our own horns and post helpful tips and tricks to keep our audiences engaged, as usual. But honestly, sometimes you’ve got to give it a rest and enjoy the world around you. When I was a kid, I loved Halloween - not for the candy or the costumes, but because it kicked off the holiday season.

As I continue the roll out SOHO Admin Force, I’m exploring every angle to make our services more accessible, flexible, and human. One idea that’s caught my attention lately is micro-subscriptions. You may have heard the term floating around - but what does it actually mean? And more importantly, could it work for a service-based business like mine? What Are Micro-Subscriptions?

Month-to-Month Billing for WP Admin Service

Let me start by saying this: I love AI. I use it daily. Depending on which machine I'm on and what my focus is, Copilot, ChatGPT or Midjourney are almost always running. It helps me stay organized, communicate clearly, and build better tools for creatives and small businesses. But as someone who’s been in tech for decades, I also see what’s lurking in the background - and it’s not all progress.

Let me tell you about a phone call that made me want to launch into a customer service training session mid-conversation. It wasn’t just awkward - it was a masterclass in how not to handle a call. And it reminded me why call control is one of the most underrated skills in business today. The Call That Sparked This Post…

I’ve been building websites since the ’90s - back when you had to hand-code everything in HTML and pray your table layout didn’t break in Netscape. So, when WordPress first came out, I’ll admit it: I thought it was a joke. Just something for kids and grandparents to play with rather than something you would use for a "real" website. But time has a way of shifting perspective.

Why I Created SOHO Assist It started with a headache. In my current day job, I audit the work my teammates do as they build websites. We follow a mountain of SOPs and style guidelines - some mandatory, some best practice - but they’re scattered across our intranet like breadcrumbs. Links break when documents get updated, and I’m constantly jumping from one file to another, hunting for the latest version.

As I get closer to officially opening the doors and new tools like SOHO Assist begin to roll out, I’ve come to realize that for many people - especially those who don’t live and breathe tech - there’s a fair amount of mystery around what these products actually do. That’s completely understandable. AI-powered services can feel abstract or even intimidating at first glance.