When trust is the threshold, a white paper builds the bridge.
If you're introducing a novel solution, influencing a policy shift, or navigating a complex sales cycle, a well-structured white paper is still one of the most effective tools for driving clarity, credibility, & conversion. #buildinpublic

Writing an intern description & wanted to share a note.

Talent isn’t born with a perfect résumé. By selecting candidates based on merit & potential, rather than connections & past experiences, we can give students space to learn, test ideas, and power the next wave of people entering the workforce.

Are you a passionate professional with a Mighty Mission?

I’m making a 💡Starter Pack of growth-focused leaders and startups that prioritize innovation, scalability, and real impact at the intersection of ethical tech and human-centricity

If that’s you, just comment below and I’ll add you.

💡 Kicking off a new weekly series where I round up advice on important topics in the #startup realm.

Week 1: Leading remote teams

→ Make room for laid-back chat

→ Trust autonomy

→ Invest in real relationships

What’s 1 habit that keeps your distributed crew thriving?

#buildinpubic #remotework

We did our research. History clearly shows which strategic approaches consistently enable the best recovery after down markets.

We’ve distilled their moves into a focused whitepaper.

No forms, no gates (valuable resources deserve open access!).

soprasolutions.eb-sites.com/momentum-adv...

The biggest GTM mistake? Skipping testing. Measure what works before you scale it. #GTMStrategy #ABTesting #ProductValidation #ProductLaunch

Leadership isn’t about throwing buzzwords into your mission statement. It’s about action. Influence comes from trust, and trust is built by following through. #Leadership #LeadByExample #Mindset #Influence

Sales isn’t about pressure—it’s about alignment. Find customers who truly benefit from your product. Shift from pressure-based sales tactics to a more ethical approach that aligns with customer needs. 💜 #EthicalSelling #PutPeopleFirst

1/ A great CRM should empower sales teams, not overwhelm them.

But when CRMs become too complex, they can shift the focus from relationship-building to data entry—and that’s where things go off track.

Here’s how to keep CRM use meaningful and effective. 🧵👇

#CRMOptimization #SalesStrategy

A spray-and-pray approach to marketing is a waste of time (and budget). If you’re not A/B testing, you’re just guessing—at scale. Test. Iterate. Win. 💡 #SmartMarketing #ABTesting #GrowthMarketing

A strong competitor analysis goes beyond numbers—study their WHY, their people, their culture. Get more into some of the soft skills and the soft attributes that might really set them apart. #CompanyCulture #SuccessMindset

Metrics alone aren't enough— true insights come from understanding strategy, talent, and environment. The best go beyond numbers to analyze how to attract customers, build teams, and secure an edge in their industry. #Strategy #CompetitiveAnalysis #Entrepreneurship