Deanna Mcadams
@soulfullydee.bsky.social
AI‑aware marketing + operations for purpose‑driven businesses.
I help purpose-driven leaders build calm, repeatable systems so they can serve more people, earn dependable income, and do work that actually lasts.
www.deannamcadams.com
I help purpose-driven leaders build calm, repeatable systems so they can serve more people, earn dependable income, and do work that actually lasts.
www.deannamcadams.com
Seeing a lot of purpose‑driven founders feeling pressured to ‘automate everything’ with AI.
Most of the time, the win isn’t replacing your people. It’s taking 3–5 low‑joy, repeatable tasks off their plate to focus on the work only humans can do: care, nuance, relationship.
#smallbusiness #AI
Most of the time, the win isn’t replacing your people. It’s taking 3–5 low‑joy, repeatable tasks off their plate to focus on the work only humans can do: care, nuance, relationship.
#smallbusiness #AI
December 28, 2025 at 10:02 PM
Seeing a lot of purpose‑driven founders feeling pressured to ‘automate everything’ with AI.
Most of the time, the win isn’t replacing your people. It’s taking 3–5 low‑joy, repeatable tasks off their plate to focus on the work only humans can do: care, nuance, relationship.
#smallbusiness #AI
Most of the time, the win isn’t replacing your people. It’s taking 3–5 low‑joy, repeatable tasks off their plate to focus on the work only humans can do: care, nuance, relationship.
#smallbusiness #AI
If we only frame burnout as a problem of logistics, we miss the deeper truth: people can carry heavy loads when those loads matter to them. What’s unbearable isn’t always the weight of the work—it’s the absence of meaning behind it.
August 30, 2025 at 8:04 AM
If we only frame burnout as a problem of logistics, we miss the deeper truth: people can carry heavy loads when those loads matter to them. What’s unbearable isn’t always the weight of the work—it’s the absence of meaning behind it.
No one claps when you keep the lights on.
No award for managing meds, making rent, or holding it together in the grocery store.
But this too is labor.
Real, exhausting, invisible labor.
Survival is work.
And it deserves to be named.
deannamcadams.substack.com/p/survival-i...
No award for managing meds, making rent, or holding it together in the grocery store.
But this too is labor.
Real, exhausting, invisible labor.
Survival is work.
And it deserves to be named.
deannamcadams.substack.com/p/survival-i...
July 15, 2025 at 2:08 AM
No one claps when you keep the lights on.
No award for managing meds, making rent, or holding it together in the grocery store.
But this too is labor.
Real, exhausting, invisible labor.
Survival is work.
And it deserves to be named.
deannamcadams.substack.com/p/survival-i...
No award for managing meds, making rent, or holding it together in the grocery store.
But this too is labor.
Real, exhausting, invisible labor.
Survival is work.
And it deserves to be named.
deannamcadams.substack.com/p/survival-i...
Regulation is easier when it’s robotic. But easier doesn’t mean better.
Compliance systems must center real life—because survival shouldn’t disqualify you from support.
We’re building tools that remember the human.
civicaccesscollective.org
Compliance systems must center real life—because survival shouldn’t disqualify you from support.
We’re building tools that remember the human.
civicaccesscollective.org
July 7, 2025 at 6:17 PM
Regulation is easier when it’s robotic. But easier doesn’t mean better.
Compliance systems must center real life—because survival shouldn’t disqualify you from support.
We’re building tools that remember the human.
civicaccesscollective.org
Compliance systems must center real life—because survival shouldn’t disqualify you from support.
We’re building tools that remember the human.
civicaccesscollective.org
There is nothing soft about choosing rest when the world rewards collapse.
June 12, 2025 at 5:10 PM
There is nothing soft about choosing rest when the world rewards collapse.
Habit change? Keep the cue + reward. Just swap the routine.
(The brain loves patterns, not punishment.)
open.substack.com/pub/deannamc...
(The brain loves patterns, not punishment.)
open.substack.com/pub/deannamc...
How to Use the Habit Loop to Build Conscious Funnels That Actually Inspire Action
Transform your free content from “that was nice” to “I’m doing the thing” using a cue–routine–reward structure that honors your audience’s nervous system.
open.substack.com
June 11, 2025 at 6:15 PM
Habit change? Keep the cue + reward. Just swap the routine.
(The brain loves patterns, not punishment.)
open.substack.com/pub/deannamc...
(The brain loves patterns, not punishment.)
open.substack.com/pub/deannamc...
I just want to teach” is a beautiful intention—but it’s not a business model. If you’re building something sustainable, you can’t skip the structure.
I wrote about the trap so many conscious entrepreneurs fall into here👇🏽
I wrote about the trap so many conscious entrepreneurs fall into here👇🏽
The “I Just Want to Teach” Trap: Why That’s Not a Business Model
If you’re a coach, healer, or spiritual entrepreneur who just wants to “show up and teach,” this post is for you. There’s nothing wrong with loving your craft—but if you want to build a business, you ...
deannamcadams.substack.com
May 13, 2025 at 12:53 AM
I just want to teach” is a beautiful intention—but it’s not a business model. If you’re building something sustainable, you can’t skip the structure.
I wrote about the trap so many conscious entrepreneurs fall into here👇🏽
I wrote about the trap so many conscious entrepreneurs fall into here👇🏽
Your business will never be more regulated than your nervous system.
If you constantly feel overwhelmed, chaotic, or uncertain, it’s not just a business issue—it’s a nervous system issue.
If you constantly feel overwhelmed, chaotic, or uncertain, it’s not just a business issue—it’s a nervous system issue.
March 23, 2025 at 8:29 PM
Your business will never be more regulated than your nervous system.
If you constantly feel overwhelmed, chaotic, or uncertain, it’s not just a business issue—it’s a nervous system issue.
If you constantly feel overwhelmed, chaotic, or uncertain, it’s not just a business issue—it’s a nervous system issue.
Being spiritual doesn’t mean ignoring real-world issues. It means showing up for them. Holding space for what’s uncomfortable. Not just protecting your peace—but using it to create change.
Because if your spiritual practice doesn’t extend beyond yourself, who is it really serving?
Because if your spiritual practice doesn’t extend beyond yourself, who is it really serving?
March 14, 2025 at 9:23 AM
Being spiritual doesn’t mean ignoring real-world issues. It means showing up for them. Holding space for what’s uncomfortable. Not just protecting your peace—but using it to create change.
Because if your spiritual practice doesn’t extend beyond yourself, who is it really serving?
Because if your spiritual practice doesn’t extend beyond yourself, who is it really serving?
Growth is weird.
One day, you wake up and realize you don’t even relate to the version of you that used to explain yourself to people who were committed to misunderstanding you.
One day, you wake up and realize you don’t even relate to the version of you that used to explain yourself to people who were committed to misunderstanding you.
February 26, 2025 at 1:29 AM
Growth is weird.
One day, you wake up and realize you don’t even relate to the version of you that used to explain yourself to people who were committed to misunderstanding you.
One day, you wake up and realize you don’t even relate to the version of you that used to explain yourself to people who were committed to misunderstanding you.
Not everything needs to be a brand, a business, a lesson, or a launch.
Some things are meant to exist quietly, just for you.
A thought scribbled in the margins of your notebook.
An idea that holds meaning even if it never makes you money.
Some things just are.
Some things are meant to exist quietly, just for you.
A thought scribbled in the margins of your notebook.
An idea that holds meaning even if it never makes you money.
Some things just are.
February 22, 2025 at 9:55 PM
Not everything needs to be a brand, a business, a lesson, or a launch.
Some things are meant to exist quietly, just for you.
A thought scribbled in the margins of your notebook.
An idea that holds meaning even if it never makes you money.
Some things just are.
Some things are meant to exist quietly, just for you.
A thought scribbled in the margins of your notebook.
An idea that holds meaning even if it never makes you money.
Some things just are.
Not every hardship is a spiritual initiation.
Sometimes it’s just a sign to improve your systems.
Sometimes it’s just a sign to improve your systems.
February 8, 2025 at 11:39 PM
Not every hardship is a spiritual initiation.
Sometimes it’s just a sign to improve your systems.
Sometimes it’s just a sign to improve your systems.
Ever noticed how the best things in life happen when you stop overthinking and just go for it?
January 19, 2024 at 10:19 PM
Ever noticed how the best things in life happen when you stop overthinking and just go for it?