Spiro Comitis
@spirocomitis.bsky.social
On a mission to build the world’s most creative management consultancy. Helping everyone who thinks they aren't creative to think again.
So why do businesses lose their boldness? What happens to tame their ambitions?
1. Success breeds process
2. Growth leads to conformity
3. Risk becomes the enemy
1. Success breeds process
2. Growth leads to conformity
3. Risk becomes the enemy
December 13, 2025 at 4:52 PM
So why do businesses lose their boldness? What happens to tame their ambitions?
1. Success breeds process
2. Growth leads to conformity
3. Risk becomes the enemy
1. Success breeds process
2. Growth leads to conformity
3. Risk becomes the enemy
If a company isn’t chasing a bold future, it’s heading towards obsolescence. And the only thing left to defend is being ordinary.
December 13, 2025 at 11:52 AM
If a company isn’t chasing a bold future, it’s heading towards obsolescence. And the only thing left to defend is being ordinary.
When organisations lose their spark, they shift from offence to defence
They stop cutting their own path. They stop innovating. And they start working to the norms of their industry. They slowly decline into mediocrity.
They stop cutting their own path. They stop innovating. And they start working to the norms of their industry. They slowly decline into mediocrity.
December 13, 2025 at 10:02 AM
When organisations lose their spark, they shift from offence to defence
They stop cutting their own path. They stop innovating. And they start working to the norms of their industry. They slowly decline into mediocrity.
They stop cutting their own path. They stop innovating. And they start working to the norms of their industry. They slowly decline into mediocrity.
We think creativity is about originality, but it's actually about making. And that happens on the page.
December 13, 2025 at 9:31 AM
We think creativity is about originality, but it's actually about making. And that happens on the page.
Every writer will tell you that first drafts are messy. That should give us hope when we drag our own ideas kicking and screaming into reality. We have to embrace the mess.
December 12, 2025 at 5:52 PM
Every writer will tell you that first drafts are messy. That should give us hope when we drag our own ideas kicking and screaming into reality. We have to embrace the mess.
Your brain is a master illusionist. In your head, ideas feel crystal clear. Ready to create that killer idea or outline the perfect presentation. Until you try writing them down. And then they feel incoherent, clumsy and half-baked.
December 12, 2025 at 11:30 AM
Your brain is a master illusionist. In your head, ideas feel crystal clear. Ready to create that killer idea or outline the perfect presentation. Until you try writing them down. And then they feel incoherent, clumsy and half-baked.
Your ideas are trapped in the worst possible place - your head.
December 12, 2025 at 9:21 AM
Your ideas are trapped in the worst possible place - your head.
The role of the leader has never been more important. To be bold and set a vision. To provide confidence-building support. To resist the pressures to conform. To tackle what will certainly be difficult. And to inspire followers even when the path is unclear.
December 12, 2025 at 8:35 AM
The role of the leader has never been more important. To be bold and set a vision. To provide confidence-building support. To resist the pressures to conform. To tackle what will certainly be difficult. And to inspire followers even when the path is unclear.
Stillness is perceived as stalling. But even small changes need periods of consolidation while new connections form. It's like planting seeds and watering them - you have to wait for them to grow. Even when it looks like nothing is happening, growth is there. Patience is not laziness.
December 11, 2025 at 6:22 PM
Stillness is perceived as stalling. But even small changes need periods of consolidation while new connections form. It's like planting seeds and watering them - you have to wait for them to grow. Even when it looks like nothing is happening, growth is there. Patience is not laziness.
The instinct is to collapse the tension. Either by abandoning the vision, or declaring victory too early. You see this when scrappy startups grow. Instead of holding to a disruptive vision, the retreat back to the conventional.
December 11, 2025 at 12:02 PM
The instinct is to collapse the tension. Either by abandoning the vision, or declaring victory too early. You see this when scrappy startups grow. Instead of holding to a disruptive vision, the retreat back to the conventional.
The gap to an uncertain future is full of tension and discomfort. It's called a liminal space - a transition state you cannot ignore. Once you have a vision of the future, you current situation becomes intolerable. And still, you have to function knowing you're not yet where you want to be.
December 11, 2025 at 9:25 AM
The gap to an uncertain future is full of tension and discomfort. It's called a liminal space - a transition state you cannot ignore. Once you have a vision of the future, you current situation becomes intolerable. And still, you have to function knowing you're not yet where you want to be.
The best leaders are masters at making change energising.
They use the creative tension between vision and reality to inspire action.
They use the creative tension between vision and reality to inspire action.
December 11, 2025 at 8:44 AM
The best leaders are masters at making change energising.
They use the creative tension between vision and reality to inspire action.
They use the creative tension between vision and reality to inspire action.
The most important component of purpose is a clarity of the problems we solve. And that they are worth solving. It help us to build a fulfilling life, AND to express ourselves in the most creative way.
December 10, 2025 at 7:06 PM
The most important component of purpose is a clarity of the problems we solve. And that they are worth solving. It help us to build a fulfilling life, AND to express ourselves in the most creative way.
We can't think our way to purpose. We create our way to it. It's a valuable outlet for our creativity.
December 10, 2025 at 11:46 AM
We can't think our way to purpose. We create our way to it. It's a valuable outlet for our creativity.
Purpose is an outlet for service. People who build something meaningful don't start with clarity about their purpose. They start with a problem they can't ignore. A challenge that demands attention.
December 10, 2025 at 9:12 AM
Purpose is an outlet for service. People who build something meaningful don't start with clarity about their purpose. They start with a problem they can't ignore. A challenge that demands attention.
Where do we find our purpose?
I think it's a big mistake to look inward. It's not something inside us waiting to be revealed by a mystical epiphany.
I think it's a big mistake to look inward. It's not something inside us waiting to be revealed by a mystical epiphany.
December 10, 2025 at 8:16 AM
Where do we find our purpose?
I think it's a big mistake to look inward. It's not something inside us waiting to be revealed by a mystical epiphany.
I think it's a big mistake to look inward. It's not something inside us waiting to be revealed by a mystical epiphany.
We can mitigate AI’s negative impact on thinking. Actively engage with AI-generated responses by anticipating and jotting down expected outcomes, then compare them to the actual output. It keeps your brain active.
December 9, 2025 at 7:04 PM
We can mitigate AI’s negative impact on thinking. Actively engage with AI-generated responses by anticipating and jotting down expected outcomes, then compare them to the actual output. It keeps your brain active.
It's not without a little irony. We're using the most intelligent tool in history to atrophy our thinking. Our goal should not be to do less thinking. We should be using it to do better thinking.
December 9, 2025 at 12:52 PM
It's not without a little irony. We're using the most intelligent tool in history to atrophy our thinking. Our goal should not be to do less thinking. We should be using it to do better thinking.
With AI we're not only offloading the low-value tasks, we're offloading the high-value thinking too. We're asking LLMs to do our critical thinking. To generate creative ideas. To synthesise complex information.
And because of this, we're losing our ability to think altogether.
And because of this, we're losing our ability to think altogether.
December 9, 2025 at 9:02 AM
With AI we're not only offloading the low-value tasks, we're offloading the high-value thinking too. We're asking LLMs to do our critical thinking. To generate creative ideas. To synthesise complex information.
And because of this, we're losing our ability to think altogether.
And because of this, we're losing our ability to think altogether.
There's a psychological phenomenon called cognitive offloading. When you transfer information from your brain to an external system - your brain treats it as "handled". So it stops thinking about it.
December 9, 2025 at 8:43 AM
There's a psychological phenomenon called cognitive offloading. When you transfer information from your brain to an external system - your brain treats it as "handled". So it stops thinking about it.
Everyday creativity can be cultivated through simple actions like noticing familiar things, being curious, and applying creative thinking to existing knowledge.
December 8, 2025 at 6:52 PM
Everyday creativity can be cultivated through simple actions like noticing familiar things, being curious, and applying creative thinking to existing knowledge.
Building creative competence involves consistent practice, integrating new techniques, learning from mistakes, and gradual progress over time.
December 8, 2025 at 11:52 AM
Building creative competence involves consistent practice, integrating new techniques, learning from mistakes, and gradual progress over time.
Creative thinking is a skill that requires practice and time to develop, similar to learning a new language or instrument.
December 8, 2025 at 9:02 AM
Creative thinking is a skill that requires practice and time to develop, similar to learning a new language or instrument.
The Beatles were great musicians before they revolutionised popular music. Twyla Tharp was a great dancer before she became a renowned choreographer. Applied creativity requires deep skill and knowledge. It's about using your expertise in new ways to create genuine value. It's not "going wild"
December 8, 2025 at 8:31 AM
The Beatles were great musicians before they revolutionised popular music. Twyla Tharp was a great dancer before she became a renowned choreographer. Applied creativity requires deep skill and knowledge. It's about using your expertise in new ways to create genuine value. It's not "going wild"
Creativity only matters in "creative" industries
It's also a lie bestowed on us by advertising agencies. The talk about themselves as "creatives". We forget that advertising is 5% creative, 95% execution and logistics.
It's also a lie bestowed on us by advertising agencies. The talk about themselves as "creatives". We forget that advertising is 5% creative, 95% execution and logistics.
December 7, 2025 at 3:52 PM
Creativity only matters in "creative" industries
It's also a lie bestowed on us by advertising agencies. The talk about themselves as "creatives". We forget that advertising is 5% creative, 95% execution and logistics.
It's also a lie bestowed on us by advertising agencies. The talk about themselves as "creatives". We forget that advertising is 5% creative, 95% execution and logistics.