In the world of marketing, it is common knowledge that retaining your current clientele saves money and yields greater profits than continuously seeking out new ones.

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So you’ve launched an inbound campaign and started to attract good leads.

That’s great, but it’s just the start. Now you have to keep those leads happy, while gently leading them through the buyer’s journey to sales-ready qualification.

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There is a notable disparity in marketing strategy: while 54% of B2B leads originate from referrals, only 10% of marketing budgets are dedicated to customer marketing initiatives.
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Here is volume two of our newsletter today! Click here to read more
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Landing page optimization is a key consideration for many online marketers, particularly those new to the field.
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