Sports Content Strategy, a consultancy
@sportscontentstrat.bsky.social
Sports #ContentStrategy is run by @MrRichardClarke
Podcast and newsletter
Follow me for #Digisport #SMsports, #SportsContent #SportsMarketing
Hire me to improve your story & content team
Podcast and newsletter
Follow me for #Digisport #SMsports, #SportsContent #SportsMarketing
Hire me to improve your story & content team
For all those content strategists who believe the data tells you everything
“Not everything that can be counted counts, and not everything that counts can be counted.”
“Not everything that can be counted counts, and not everything that counts can be counted.”
Robbie Williams surpasses The Beatles with the most Official UK Number 1 albums ever | Official Charts
He’s the one! Robbie Williams makes Official Albums Chart history today as he surpasses The Beatles to become the artist with the most UK Number 1 albums ever, according to Official Charts.
www.officialcharts.com
January 24, 2026 at 8:05 PM
For all those content strategists who believe the data tells you everything
“Not everything that can be counted counts, and not everything that counts can be counted.”
“Not everything that can be counted counts, and not everything that counts can be counted.”
December 30, 2025 at 10:22 PM
When your choice of YouTube thumbnail undermines the point of your video
October 28, 2025 at 1:19 PM
When your choice of YouTube thumbnail undermines the point of your video
Reposted by Sports Content Strategy, a consultancy
#RyderCup2025 fan abuse is tainting the event.
Such a great competition. Such a shame
But it is becoming the main story
Such a great competition. Such a shame
But it is becoming the main story
September 27, 2025 at 8:20 PM
#RyderCup2025 fan abuse is tainting the event.
Such a great competition. Such a shame
But it is becoming the main story
Such a great competition. Such a shame
But it is becoming the main story
So #Son Heung-min has left #Tottenham. Even for those of us from the red half of North London, he seemed like a decent person as well as a fine player.
But what do the club do now regarding South Korea and Asia, lucrative markets?
www.bbc.com/sport/fo...
But what do the club do now regarding South Korea and Asia, lucrative markets?
www.bbc.com/sport/fo...
Tottenham: Son Heung-min says farewell in Newcastle friendly in Seoul
Son Heung-min makes an emotional farewell in what is expected to be the final game of his 10-year Tottenham career.
www.bbc.com
August 6, 2025 at 11:36 AM
So #Son Heung-min has left #Tottenham. Even for those of us from the red half of North London, he seemed like a decent person as well as a fine player.
But what do the club do now regarding South Korea and Asia, lucrative markets?
www.bbc.com/sport/fo...
But what do the club do now regarding South Korea and Asia, lucrative markets?
www.bbc.com/sport/fo...
Walked past the PSG store in NYC last night. Cleverly, next to NBA store. London store been open for a few years.
Also in Doha, LA, Tokyo, Seoul, Miami, Las Vegas
Looking to open 16 in next 3 years.
Why, despite global appeal, have EPL never really succeeded in global stores?
Also in Doha, LA, Tokyo, Seoul, Miami, Las Vegas
Looking to open 16 in next 3 years.
Why, despite global appeal, have EPL never really succeeded in global stores?
August 3, 2025 at 1:04 PM
Walked past the PSG store in NYC last night. Cleverly, next to NBA store. London store been open for a few years.
Also in Doha, LA, Tokyo, Seoul, Miami, Las Vegas
Looking to open 16 in next 3 years.
Why, despite global appeal, have EPL never really succeeded in global stores?
Also in Doha, LA, Tokyo, Seoul, Miami, Las Vegas
Looking to open 16 in next 3 years.
Why, despite global appeal, have EPL never really succeeded in global stores?
Is this a first?
Sports team leadership uses the term 'playing content' to describe the matches they play.
And they're not necessarily talking about televised games either.
It is still an 'emotive' and, imo, weak word
Sports team leadership uses the term 'playing content' to describe the matches they play.
And they're not necessarily talking about televised games either.
It is still an 'emotive' and, imo, weak word
July 4, 2025 at 7:50 PM
Is this a first?
Sports team leadership uses the term 'playing content' to describe the matches they play.
And they're not necessarily talking about televised games either.
It is still an 'emotive' and, imo, weak word
Sports team leadership uses the term 'playing content' to describe the matches they play.
And they're not necessarily talking about televised games either.
It is still an 'emotive' and, imo, weak word
"Content on platforms such as YouTube, TikTok and Instagram will attract more advertising income this year than content from traditional media companies"
And given they are trading on authenticity, they will be open to much more scrutiny than ever before
Especially in sport
And given they are trading on authenticity, they will be open to much more scrutiny than ever before
Especially in sport
June 16, 2025 at 9:44 PM
"Content on platforms such as YouTube, TikTok and Instagram will attract more advertising income this year than content from traditional media companies"
And given they are trading on authenticity, they will be open to much more scrutiny than ever before
Especially in sport
And given they are trading on authenticity, they will be open to much more scrutiny than ever before
Especially in sport
When I was a kid, the Eurovision Song Contest was a weird, annual cheese-fest enjoyed by parents. I had to watch because there were only four channels and they had control of the remote.
#Eurovision2025
#Eurovision2025
May 16, 2025 at 12:12 PM
When I was a kid, the Eurovision Song Contest was a weird, annual cheese-fest enjoyed by parents. I had to watch because there were only four channels and they had control of the remote.
#Eurovision2025
#Eurovision2025
Is this the point where influencer agencies 'jump the shark'?
Having an 'unboxing' category.
Having an 'unboxing' category.
May 6, 2025 at 3:25 PM
Is this the point where influencer agencies 'jump the shark'?
Having an 'unboxing' category.
Having an 'unboxing' category.
Is sports spectating better without your phone?
In #digisport, we all try to get fans to engage on their devices.
But is it a better long-term strategy in this distracted world to encourage fans to truly engage with the sport?
#TheMasters #RoryMcIlroy
In #digisport, we all try to get fans to engage on their devices.
But is it a better long-term strategy in this distracted world to encourage fans to truly engage with the sport?
#TheMasters #RoryMcIlroy
April 14, 2025 at 3:17 PM
Is sports spectating better without your phone?
In #digisport, we all try to get fans to engage on their devices.
But is it a better long-term strategy in this distracted world to encourage fans to truly engage with the sport?
#TheMasters #RoryMcIlroy
In #digisport, we all try to get fans to engage on their devices.
But is it a better long-term strategy in this distracted world to encourage fans to truly engage with the sport?
#TheMasters #RoryMcIlroy
Big fights are marketed just like movies these days.
You always had posters. Then they started adding "2" or "II" for a rematch
Now you have press tours and full-on trailers #FatalFury
www.youtube.com/watc...
You always had posters. Then they started adding "2" or "II" for a rematch
Now you have press tours and full-on trailers #FatalFury
www.youtube.com/watc...
The Chris Eubank Jr. vs. Conor Benn trailer is EPIC! (Ring Magazine)
Watch the epic Eubank Jr. vs. Conor Benn trailer featuring the likes of KSI and Speed. Watch the epic showdown, April 26, live on DAZN.
#EubankBenn | Powered by #FatalFury | April 26 | Live on DAZN | @snkplaymoreGame | @RingMagazine
Subscribe to our YouTube channel 👉 http://bit.ly/DAZNBoxingYo
www.youtube.com
April 12, 2025 at 8:22 PM
Big fights are marketed just like movies these days.
You always had posters. Then they started adding "2" or "II" for a rematch
Now you have press tours and full-on trailers #FatalFury
www.youtube.com/watc...
You always had posters. Then they started adding "2" or "II" for a rematch
Now you have press tours and full-on trailers #FatalFury
www.youtube.com/watc...
#BallrLeague - future of football or messing with the beautiful game?
The idea of sitting and concentrating on 45 mins of play (when not in the stadium or not watching their team) is anathema to the Gen Z sports biz Masters students I teach
And sport is an #AttentionEconomy
The idea of sitting and concentrating on 45 mins of play (when not in the stadium or not watching their team) is anathema to the Gen Z sports biz Masters students I teach
And sport is an #AttentionEconomy
April 2, 2025 at 7:02 AM
#BallrLeague - future of football or messing with the beautiful game?
The idea of sitting and concentrating on 45 mins of play (when not in the stadium or not watching their team) is anathema to the Gen Z sports biz Masters students I teach
And sport is an #AttentionEconomy
The idea of sitting and concentrating on 45 mins of play (when not in the stadium or not watching their team) is anathema to the Gen Z sports biz Masters students I teach
And sport is an #AttentionEconomy
March 1, 2025 at 8:19 PM
My daughter, 16, loves #BrittanyBroski (Nope, me neither)
Yesterday, she asked me to watch her Royal Court video with #IlonaMaher.
It was engaging, funny with serious points. Watched it all & looked up when Maher was playing locally
Perfect vignette on star power cut through
Yesterday, she asked me to watch her Royal Court video with #IlonaMaher.
It was engaging, funny with serious points. Watched it all & looked up when Maher was playing locally
Perfect vignette on star power cut through
February 27, 2025 at 9:05 AM
My daughter, 16, loves #BrittanyBroski (Nope, me neither)
Yesterday, she asked me to watch her Royal Court video with #IlonaMaher.
It was engaging, funny with serious points. Watched it all & looked up when Maher was playing locally
Perfect vignette on star power cut through
Yesterday, she asked me to watch her Royal Court video with #IlonaMaher.
It was engaging, funny with serious points. Watched it all & looked up when Maher was playing locally
Perfect vignette on star power cut through
It is fight week for one of the best #boxing bills ever.
A rash of YouTube channels have helped make the sport relevant to young audiences again.
Welcomed and helped by promoters and fighters, not shunned.
#BeterbievBivol2 #RiyadhSeason
A rash of YouTube channels have helped make the sport relevant to young audiences again.
Welcomed and helped by promoters and fighters, not shunned.
#BeterbievBivol2 #RiyadhSeason
February 20, 2025 at 8:19 AM
It is fight week for one of the best #boxing bills ever.
A rash of YouTube channels have helped make the sport relevant to young audiences again.
Welcomed and helped by promoters and fighters, not shunned.
#BeterbievBivol2 #RiyadhSeason
A rash of YouTube channels have helped make the sport relevant to young audiences again.
Welcomed and helped by promoters and fighters, not shunned.
#BeterbievBivol2 #RiyadhSeason
The next stage of #contentstrategy for major sports teams. Launching studios to create team-adjacent content. Scripted & unscripted
A #Chiefs drama based on the #Superbowl wins?
Their own annual version of Hard Knocks?
Collaborating on players' personal brands?
All possible
A #Chiefs drama based on the #Superbowl wins?
Their own annual version of Hard Knocks?
Collaborating on players' personal brands?
All possible
February 17, 2025 at 3:28 PM
The next stage of #contentstrategy for major sports teams. Launching studios to create team-adjacent content. Scripted & unscripted
A #Chiefs drama based on the #Superbowl wins?
Their own annual version of Hard Knocks?
Collaborating on players' personal brands?
All possible
A #Chiefs drama based on the #Superbowl wins?
Their own annual version of Hard Knocks?
Collaborating on players' personal brands?
All possible
Look at the way the show #Severance has promoted its new series on #Netflix. Sport must think like this much more. The assumption of long-term support through generations is complacent and lazy given the entertainment options available to Gens Z and Alpha
February 15, 2025 at 1:58 PM
Look at the way the show #Severance has promoted its new series on #Netflix. Sport must think like this much more. The assumption of long-term support through generations is complacent and lazy given the entertainment options available to Gens Z and Alpha
Look at the way the show #Severance has promoted its new series on #Netflix. Sport must think like this much more. The assumption of long-term support through generations is complacent and lazy given the entertainment options available to Gens Z and Alpha
February 15, 2025 at 1:56 PM
Look at the way the show #Severance has promoted its new series on #Netflix. Sport must think like this much more. The assumption of long-term support through generations is complacent and lazy given the entertainment options available to Gens Z and Alpha
Is this the best example of the power of sport?
In 1985, 3,000 fugitives were offered free tickets to watch the mighty Washington Redskins, & a chance to win an all-expenses trip to #SuperBowl.
When 120 turned up to claim their prize, they were arrested. It was a police sting
In 1985, 3,000 fugitives were offered free tickets to watch the mighty Washington Redskins, & a chance to win an all-expenses trip to #SuperBowl.
When 120 turned up to claim their prize, they were arrested. It was a police sting
February 10, 2025 at 7:07 PM
Is this the best example of the power of sport?
In 1985, 3,000 fugitives were offered free tickets to watch the mighty Washington Redskins, & a chance to win an all-expenses trip to #SuperBowl.
When 120 turned up to claim their prize, they were arrested. It was a police sting
In 1985, 3,000 fugitives were offered free tickets to watch the mighty Washington Redskins, & a chance to win an all-expenses trip to #SuperBowl.
When 120 turned up to claim their prize, they were arrested. It was a police sting
68% of US adults are interested in #Superbowl adverts (presumably mostly on TV), surpassing interest in both game & halftime show
70% will watch #SBLIX on more than one device. Presumably as a complement
So there's a demand for ads on the 2nd device too
But how to serve it?
70% will watch #SBLIX on more than one device. Presumably as a complement
So there's a demand for ads on the 2nd device too
But how to serve it?
February 7, 2025 at 11:39 AM
68% of US adults are interested in #Superbowl adverts (presumably mostly on TV), surpassing interest in both game & halftime show
70% will watch #SBLIX on more than one device. Presumably as a complement
So there's a demand for ads on the 2nd device too
But how to serve it?
70% will watch #SBLIX on more than one device. Presumably as a complement
So there's a demand for ads on the 2nd device too
But how to serve it?
Overcooked and poorly imitated in a rush to engagement, the first wave of sports docs inspired by 'Drive to Survive' may be over.
Time to evolve
#SportsMarketing #SportsBiz
Time to evolve
#SportsMarketing #SportsBiz
February 3, 2025 at 5:14 PM
Overcooked and poorly imitated in a rush to engagement, the first wave of sports docs inspired by 'Drive to Survive' may be over.
Time to evolve
#SportsMarketing #SportsBiz
Time to evolve
#SportsMarketing #SportsBiz
‘Conversation is king. Content is just something to talk about,' Cory Doctorow
Discuss
Discuss
January 31, 2025 at 3:54 PM
‘Conversation is king. Content is just something to talk about,' Cory Doctorow
Discuss
Discuss
Normally, TV sports' obsession with info graphics is vacuous imo. So much attention for something that does not move the needle. However, this simple application, from #AustralianOpen, works well. The power of trigonometry
January 17, 2025 at 8:37 AM
Normally, TV sports' obsession with info graphics is vacuous imo. So much attention for something that does not move the needle. However, this simple application, from #AustralianOpen, works well. The power of trigonometry