You’re not bad at social media. You’re tired.

I’ve opened a free Skool called The Content Shift for business owners who want a more realistic approach to showing up online — one that works with their life.

https://www.skool.com/the -content-shift-7535/about?ref= 8ae6f826bd424c09b76f3ba06c3 8716a

On a completely non-marketing note, what does one get for two teenage boys? My sons haven't given me a list this year and I'm lost.

I'm writing the book I wish I had when i started out 14 years ago: "Show Up: The No Burnout Guide to Real Connection on Social Media." For everyone tired of the hustle. Includes: Protecting Your Mental Health While You Show Up. Details coming. - Stacey

Real talk: You don't need to be "on" 24/7 to build your business.

Some days, showing up means repurposing last month's best post.

And that's not lazy—that's smart marketing.

Forget the noise. Forget the hacks. Social media can be real, purposeful & impactful.

✨ Authenticity > perfection
✨ Repurposing is powerful
✨ AI supports, but your voice matters
✨ Community > follower counts
✨ Value > vanity metrics
✨ Purpose-driven content

Let’s create with intention.

That algorithm you're fighting?

It LOVES to see you being, you know, SOCIAL! Leaving thoughtful comments, responding to your followers, engaging with your community - that's literally the whole point!

Stop expecting engagement if you're not willing to engage back. That's my hot take for today!

Stop hunting for content ideas!

Your best material is in the conversations you're already having.

Use Fathom or Otter.AI to capture these gems and transform them into content that attracts your ideal clients.

Your natural expertise is ready to shine.

What if growth on social media isn't the goal, but rather depth of relationship?

Focusing on deepening connections with existing followers often yields better results than constantly chasing new ones.

Thoughts?