Calling everyone “Guide” blurs the line. It treats tech & humanity like interchangeable experiences. They’re not. Use titles reflecting care not cleverness. Deliver on promises. Language matters, shaping how people feel & what they do next. It matters FAR more than you think™

#Doingcxright

So what are we guiding, exactly? Companies are blending human & AI support today. That’s not the problem. When automation can fix something fast, that’s great. Yet, when empathy is needed, that’s when being human becomes the real differentiator👇

#DoingCXRight

Learn more about the origin of Customer Service Week and CX Day and ways to celebrate all year: Article + podcast Ep 192 featuring Greg Melia, CEO CXPA
www.linkedin.com/in/gregmelia/
doingcxright.com/2025/10/05/...

When you celebrate #CXDay and #CustomerServiceWeek all year long, you stop settling for mediocrity of "satisfied" customers and start benefiting from real value: increased revenue, stronger retention, a top-tier brand reputation, and a fulfilled team. That's #DoingCXRight®

6️⃣ Turn Customer Service Week into a launchpad for lasting change. Apply what you’ve learned to refine systems, empower people, & build a culture where a customer-first mindset is the team’s natural default.