Stephen O’Leary
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stephenoleary.bsky.social
Stephen O’Leary
@stephenoleary.bsky.social
Founder of Olytico. Passionate about data, analytics, social media and sport.
I ❤️ this from An Post (Irish Postal Service) - a letter back from Santa to our daughters, thanking them for their letters. Our 5-year-old started in Naíonáin Bheaga in September, and her first response when we were reading the letter - “Wait, Santa speaks Irish??!!”
December 20, 2024 at 5:19 PM
Great to see the @olytico.bsky.social Social Wall on the big screens in the The Convention Centre Dublin showcasing the best reactions in the room at the 60th #BandFAwards.

Posts from LinkedIn, BlueSky and Instagram were most prominent, with X activity at live events continuing to decrease.
December 9, 2024 at 2:34 PM
Love this campaign from the Irish Blood Service.
Got a call on Wednesday as stocks of O Neg had dropped below 2 days.
Made a blood donation in D’Olier Street and was given a gorgeous tree decoration to bring home.
Now, every year we unpack the decorations, I’ll be reminded to donate #GiveBlood
December 6, 2024 at 8:46 PM
No surprise to see #GE24 in the top three hashtags on @bsky.app in the last 30 mins. Expect to see it in first place as the day progresses
Most popular tags (en) in the last 29 minutes:

#art 195
#photography 119
#ge24 107
#booksky 100
#books 88
#bookchallenge 81
#oc 67
#macvbri 61
#bluesky 57
#caturday 54
November 30, 2024 at 10:58 AM
More evidence of the role @bsky.app is playing for publishers - this time from @theguardian.com
Traffic from Bluesky's @bsky.app to @theguardian.com is already 2x that of Threads

In its first week on the platform & with 300k followers, Bluesky traffic from @theguardian.com posts is already higher than it was from TwX in any week in 2024, where the account had 10.8m followers, but🧵
November 27, 2024 at 6:01 PM
Love this idea - how to keep cards with a sentimental value
I keep a fair lot of cards which are sentimental to me but a lot of them were in nooks and crannies so I decided to collect them, punch a hole through them and make a card book!
November 27, 2024 at 5:57 PM
This feels like the most commercially important stat I’ve seen about BlueSky to date. It’s not just driving traffic, it’s driving traffic that converts to paying subscribers for news organisations.
Traffic from Bluesky to @bostonglobe.com is already 3x that of Threads, and we are seeing 4.5x the conversions to paying digital subscribers.
November 26, 2024 at 9:33 PM
I’ll be chatting about the rapid growth of @bsky.app in Ireland (and globally) with Bobby Kerr on @newstalkfm.bsky.social this morning - what do you think businesses should know about the platform? Any advice/tips/suggestions I should share?
November 23, 2024 at 9:55 AM
New to BlueSky? Interested in Ireland media, etc? @gavinsblog.bsky.social has put together a *really* helpful starter pack of accounts to follow
I've started on a first starter pack - some Twitter Ireland originals and media types go.bsky.app/FLAa4Lb
November 22, 2024 at 12:08 PM
Cycling to work and stopped at traffic lights near Christchurch. Lollypop lady, whom I often chat with, looks down at my glove-less hands and gives out. "I know, I didn't realise it would be so cold" I explained. She takes a pair from her pocket - "use these and drop them back tomorrow". I ❤️Dublin.
November 21, 2024 at 5:43 PM