Steph | HighDef Studio
@stephvrona.bsky.social
Cannabis marketer, artist, and entrepreneur navigating our floating rock. Founder of HighDef Studio and ASolid7 Designs. Sharing marketing insights, artistic endeavors, and entrepreneurial tidbits.
Monthly Newsletter: https://highdef.studio/subscribe
Monthly Newsletter: https://highdef.studio/subscribe
Building a loyalty program? Start here:
1. Do your research
2. Set your messaging cadence
3. Define your rewards
4. Launch + promote
5. Keep customers engaged
Want a deeper dive? DM me.
#cannabisretail #customerretention
1. Do your research
2. Set your messaging cadence
3. Define your rewards
4. Launch + promote
5. Keep customers engaged
Want a deeper dive? DM me.
#cannabisretail #customerretention
December 25, 2025 at 3:03 PM
Building a loyalty program? Start here:
1. Do your research
2. Set your messaging cadence
3. Define your rewards
4. Launch + promote
5. Keep customers engaged
Want a deeper dive? DM me.
#cannabisretail #customerretention
1. Do your research
2. Set your messaging cadence
3. Define your rewards
4. Launch + promote
5. Keep customers engaged
Want a deeper dive? DM me.
#cannabisretail #customerretention
Want to guarantee customers don’t come back?
– Long lines + confusing layouts
– Rude, unhelpful staff
– Cluttered store with no room to browse
– Overpromise, underdeliver
– A loyalty program no one can use
Don’t be that store.
#retailmarketing
– Long lines + confusing layouts
– Rude, unhelpful staff
– Cluttered store with no room to browse
– Overpromise, underdeliver
– A loyalty program no one can use
Don’t be that store.
#retailmarketing
December 23, 2025 at 3:02 PM
Want to guarantee customers don’t come back?
– Long lines + confusing layouts
– Rude, unhelpful staff
– Cluttered store with no room to browse
– Overpromise, underdeliver
– A loyalty program no one can use
Don’t be that store.
#retailmarketing
– Long lines + confusing layouts
– Rude, unhelpful staff
– Cluttered store with no room to browse
– Overpromise, underdeliver
– A loyalty program no one can use
Don’t be that store.
#retailmarketing
You can’t retain customers if your ops are broken.
– Leads ignored = lost revenue
– No customer insight = no personalization
– Teams misaligned = mixed messages
– No automation = missed follow-ups
Fix the gaps, keep the customers.
#customerretention #marketingoperations
– Leads ignored = lost revenue
– No customer insight = no personalization
– Teams misaligned = mixed messages
– No automation = missed follow-ups
Fix the gaps, keep the customers.
#customerretention #marketingoperations
December 22, 2025 at 3:03 PM
You can’t retain customers if your ops are broken.
– Leads ignored = lost revenue
– No customer insight = no personalization
– Teams misaligned = mixed messages
– No automation = missed follow-ups
Fix the gaps, keep the customers.
#customerretention #marketingoperations
– Leads ignored = lost revenue
– No customer insight = no personalization
– Teams misaligned = mixed messages
– No automation = missed follow-ups
Fix the gaps, keep the customers.
#customerretention #marketingoperations
Curious - how do you prefer to use your rewards points?
– Discounts on future buys
– Exclusive products
– VIP experiences
– Donate to community efforts
What makes a loyalty program worth it to you?
– Discounts on future buys
– Exclusive products
– VIP experiences
– Donate to community efforts
What makes a loyalty program worth it to you?
December 18, 2025 at 3:05 PM
Curious - how do you prefer to use your rewards points?
– Discounts on future buys
– Exclusive products
– VIP experiences
– Donate to community efforts
What makes a loyalty program worth it to you?
– Discounts on future buys
– Exclusive products
– VIP experiences
– Donate to community efforts
What makes a loyalty program worth it to you?
Social posts alone won’t build loyalty. Layer in SMS, SEO, and email to turn one-time buyers into long-term customers. Don’t spread yourself thin - focus where it counts. Or hire me to help. #marketingops #socialmediamarketing
December 16, 2025 at 3:04 PM
Social posts alone won’t build loyalty. Layer in SMS, SEO, and email to turn one-time buyers into long-term customers. Don’t spread yourself thin - focus where it counts. Or hire me to help. #marketingops #socialmediamarketing
Dropped my first digital product: the PLANT It guide - a FREE dispensary discounting checklist to help you plan smarter promos. Try it out + let me know what you think!
highdef.studio/free-resourc...
#dispensary #retailmarketing
highdef.studio/free-resourc...
#dispensary #retailmarketing
Dispensary Discounts 101 | PLANT It Mini Guide | HighDef Studio
About the PLANT It FrameworkThe PLANT It framework is designed for dispensary owners, managers, and marketers who want to create intentional, high-impact
highdef.studio
December 15, 2025 at 3:04 PM
Dropped my first digital product: the PLANT It guide - a FREE dispensary discounting checklist to help you plan smarter promos. Try it out + let me know what you think!
highdef.studio/free-resourc...
#dispensary #retailmarketing
highdef.studio/free-resourc...
#dispensary #retailmarketing
My take: no successful retail cannabis brand exists without a loyalty program. Personalize rewards, keep redemption easy, and offer options to keep customers coming back. #cannabisretail #retailmarketing #customerretention
December 11, 2025 at 3:04 PM
My take: no successful retail cannabis brand exists without a loyalty program. Personalize rewards, keep redemption easy, and offer options to keep customers coming back. #cannabisretail #retailmarketing #customerretention
Don’t let your data sit unused. Insights from email, loyalty, and POS should guide your marketing, retention, and even store layout. Your customers are telling you what works - listen. #retailmarketing #retentionmarketing #marketingoperations
December 9, 2025 at 3:03 PM
Don’t let your data sit unused. Insights from email, loyalty, and POS should guide your marketing, retention, and even store layout. Your customers are telling you what works - listen. #retailmarketing #retentionmarketing #marketingoperations
Vendor promos aren’t a marketing strategy. They boost their brand, not yours - and don’t reflect your store’s data or demand. Use them sparingly, but build your own game plan. That’s how you stand out. #retailmarketing #cannabisretail
December 8, 2025 at 3:03 PM
Vendor promos aren’t a marketing strategy. They boost their brand, not yours - and don’t reflect your store’s data or demand. Use them sparingly, but build your own game plan. That’s how you stand out. #retailmarketing #cannabisretail
If the only time customers hear from you is during a sale, that’s not a strategy - it’s noise. Build real relationships, not just promo blasts. They deserve more. #retailmarketing #dispensaries
December 4, 2025 at 3:03 PM
If the only time customers hear from you is during a sale, that’s not a strategy - it’s noise. Build real relationships, not just promo blasts. They deserve more. #retailmarketing #dispensaries
If you’re just starting 420 planning now… you’re already behind 😬
Set up win-backs, pre-event hype, and post-420 outreach before the rush hits. Want help? I’m offering discounted 420 loyalty audits - DM me to grab a spot. #cannabisretail
Set up win-backs, pre-event hype, and post-420 outreach before the rush hits. Want help? I’m offering discounted 420 loyalty audits - DM me to grab a spot. #cannabisretail
December 2, 2025 at 3:03 PM
If you’re just starting 420 planning now… you’re already behind 😬
Set up win-backs, pre-event hype, and post-420 outreach before the rush hits. Want help? I’m offering discounted 420 loyalty audits - DM me to grab a spot. #cannabisretail
Set up win-backs, pre-event hype, and post-420 outreach before the rush hits. Want help? I’m offering discounted 420 loyalty audits - DM me to grab a spot. #cannabisretail
Most dispensaries run on reactive marketing: no plan, no alignment, no strategy. The result? Burned budget + zero retention. Want to fix it? Build a system. Plan ahead. Track what works. DM me to tighten up your ops. #cannabismarketing #marketingoperations
December 1, 2025 at 3:03 PM
Most dispensaries run on reactive marketing: no plan, no alignment, no strategy. The result? Burned budget + zero retention. Want to fix it? Build a system. Plan ahead. Track what works. DM me to tighten up your ops. #cannabismarketing #marketingoperations
How was your Thanksgiving?? I took advantage of the expectation and actually relaxed for the first time in a good while.
Restarted my ACNH island, binged a good amount of Harvey Birdman, had an 11/10 food experience and still spent what I felt like was a lot of time outside.
Next week, Vegas!
Restarted my ACNH island, binged a good amount of Harvey Birdman, had an 11/10 food experience and still spent what I felt like was a lot of time outside.
Next week, Vegas!
November 29, 2025 at 11:47 PM
How was your Thanksgiving?? I took advantage of the expectation and actually relaxed for the first time in a good while.
Restarted my ACNH island, binged a good amount of Harvey Birdman, had an 11/10 food experience and still spent what I felt like was a lot of time outside.
Next week, Vegas!
Restarted my ACNH island, binged a good amount of Harvey Birdman, had an 11/10 food experience and still spent what I felt like was a lot of time outside.
Next week, Vegas!
What if no one buys? What if it flops? Solopreneur life is full of doubts - but the only way to know is to try. If it doesn’t land, you learn. You tweak. You try again. Keep going. #solopreneur #motivation
November 27, 2025 at 3:04 PM
What if no one buys? What if it flops? Solopreneur life is full of doubts - but the only way to know is to try. If it doesn’t land, you learn. You tweak. You try again. Keep going. #solopreneur #motivation
Endless discounts kill loyalty. Customers chase the next deal, not your brand. Smart move? Use discounts sparingly + build a rewards program that drives repeat business without wrecking margins. Balance is key. #loyaltyprograms #customerretention
November 25, 2025 at 3:03 PM
Endless discounts kill loyalty. Customers chase the next deal, not your brand. Smart move? Use discounts sparingly + build a rewards program that drives repeat business without wrecking margins. Balance is key. #loyaltyprograms #customerretention
Hot take for conference season: good swag = useful swag. Chip clips, magnets, lighters - stuff people actually use. Daily visibility = brand staying power. What’s the best swag you’ve ever gotten? #cannabisretail #marketing
November 24, 2025 at 3:03 PM
Hot take for conference season: good swag = useful swag. Chip clips, magnets, lighters - stuff people actually use. Daily visibility = brand staying power. What’s the best swag you’ve ever gotten? #cannabisretail #marketing
You can’t outsource execution without a strategy. No roadmap = wasted time, budget, and effort. Know your audience, goals, message, and plan before hiring help - or you’ll just spin wheels. #marketingops #cannabismarketing
November 20, 2025 at 3:04 PM
You can’t outsource execution without a strategy. No roadmap = wasted time, budget, and effort. Know your audience, goals, message, and plan before hiring help - or you’ll just spin wheels. #marketingops #cannabismarketing
Promo fatigue is real. If you’d ignore 2 emails from the same brand in one morning, your customers probably would too. Alternate promos with value. Watch your cadence. Let messages earn attention - not demand it. #cannabismarketing #emailmarketing #marketingoperations
November 17, 2025 at 3:05 PM
Promo fatigue is real. If you’d ignore 2 emails from the same brand in one morning, your customers probably would too. Alternate promos with value. Watch your cadence. Let messages earn attention - not demand it. #cannabismarketing #emailmarketing #marketingoperations
A customer visiting twice isn’t loyal - yet. Use visit data to build better rewards: aim for repeat behavior, not just spend. Early tiers = repeat visits. Use low-cost, high-value perks to build connection. That’s how loyalty sticks. #retentionmarketing
November 13, 2025 at 3:03 PM
A customer visiting twice isn’t loyal - yet. Use visit data to build better rewards: aim for repeat behavior, not just spend. Early tiers = repeat visits. Use low-cost, high-value perks to build connection. That’s how loyalty sticks. #retentionmarketing
“What even is marketing ops?” Fair question. It’s the system that connects strategy to execution - messaging, data, teams, all aligned. When it works, everything flows. Want to see how it drives growth? DM me. #marketingoperations #cannabismarketing
November 11, 2025 at 3:05 PM
“What even is marketing ops?” Fair question. It’s the system that connects strategy to execution - messaging, data, teams, all aligned. When it works, everything flows. Want to see how it drives growth? DM me. #marketingoperations #cannabismarketing
Reward tiers build real loyalty - when done right. Make milestones clear, rewards valuable, and tiers aligned with behaviors that matter (like repeat visits). A well-built path keeps customers coming back. #loyaltyprograms #retentionmarketing
November 10, 2025 at 3:03 PM
Reward tiers build real loyalty - when done right. Make milestones clear, rewards valuable, and tiers aligned with behaviors that matter (like repeat visits). A well-built path keeps customers coming back. #loyaltyprograms #retentionmarketing
Redemptions aren’t the goal - repeat visits are. Early loyalty tiers should reward consistency, not just spend. Make rewards feel easy to earn, focus on visit frequency, and build momentum from the start. #loyaltyprograms #tea
November 6, 2025 at 3:03 PM
Redemptions aren’t the goal - repeat visits are. Early loyalty tiers should reward consistency, not just spend. Make rewards feel easy to earn, focus on visit frequency, and build momentum from the start. #loyaltyprograms #tea
Most treat market research like a checkbox - copying competitors and calling it strategy. Real research finds the gap, not validation. Quiet, foundational work builds sustainable growth. Skip it, and you’re just reacting. #cannabismarketing #marketresearch
November 4, 2025 at 3:03 PM
Most treat market research like a checkbox - copying competitors and calling it strategy. Real research finds the gap, not validation. Quiet, foundational work builds sustainable growth. Skip it, and you’re just reacting. #cannabismarketing #marketresearch
My take: Local SEO is your lifeline. Big brands go national - you win by owning your block. Optimize your Google Business Profile and show up where your community is. Visibility + connection = power. #localseo #cannabismarketing
November 3, 2025 at 3:05 PM
My take: Local SEO is your lifeline. Big brands go national - you win by owning your block. Optimize your Google Business Profile and show up where your community is. Visibility + connection = power. #localseo #cannabismarketing
My weekly cheat code? Park / Process / Plot. Capture everything, sort it, then schedule it. If it’s not on my calendar, it’s not happening. Structure = momentum, and momentum drives results. #solopreneur #freelancelife
October 30, 2025 at 3:05 PM
My weekly cheat code? Park / Process / Plot. Capture everything, sort it, then schedule it. If it’s not on my calendar, it’s not happening. Structure = momentum, and momentum drives results. #solopreneur #freelancelife