Steve is Social
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steveissocial.bsky.social
Steve is Social
@steveissocial.bsky.social
👨🏻‍💻 Experienced Social Media Strategist
📰 News & Thought Leadership
TikTok - Make Your Day
www.tiktok.com
October 23, 2025 at 7:35 AM
Teams need wins they can celebrate. Even tiny progress keeps people motivated and experimenting. So: run more tests. Track the learnings. Celebrate the small wins.
October 7, 2025 at 11:06 AM
In social, those micro-choices matter. The first three seconds of video. Your caption hook. Thumbnail colours. Small stuff, big impact.
October 7, 2025 at 11:06 AM
Bartlett also talked about the 1% Rule. Sweating the small stuff. Background music. Lighting. Air fresheners. Tiny details that compound over time into massive results.
October 7, 2025 at 11:06 AM
For social teams making brand content, this changes everything. Stop chasing perfection. Start running more tests. Every low engagement post is feedback.
October 7, 2025 at 11:06 AM
The goal? Fail faster than the competition. Because the team that learns fastest wins.
October 7, 2025 at 11:06 AM
Steven Bartlett's company has a Head of Failure. An actual person whose job is to run experiments, kill what doesn't work, and capture the lessons.
October 7, 2025 at 11:06 AM
The moment authenticity becomes a methodology, it stops being authentic.

RIP vibe. You deserved better than becoming an Office 365 feature.
October 1, 2025 at 11:36 AM
These words (like "slay" from Black/queer ballroom culture) carry history. When they're commodified without context, we're not just killing vocabulary. We're erasing the communities that created it.
October 1, 2025 at 11:36 AM
AI tools for "vibe consistency" emerge

Microsoft makes a press release

Word = deceased

But it's worse than corporate cringe.
October 1, 2025 at 11:36 AM
The pattern is exhaustingly predictable:

Word emerges from authentic culture (1960s counterculture, in this case)

Social media adopts it because it's actually useful

Marketing spots it and thinks "let's make this a STRATEGY"
October 1, 2025 at 11:36 AM
Part 3
September 25, 2025 at 1:08 PM
Part 2
September 25, 2025 at 1:08 PM
Your action steps:
🔎 Research Discord communities in your sector
🙋‍♂️Identify active server owners
🥳 Propose genuine value partnerships
🧪Test small community sponsorships

Which communities could teach your brand authentic engagement? 👇
September 23, 2025 at 12:23 PM