Steve is Social
@steveissocial.bsky.social
👨🏻💻 Experienced Social Media Strategist
📰 News & Thought Leadership
📰 News & Thought Leadership
Here’s the trend breakdown if you want to dive in:
www.tiktok.com/@genx.terric...
www.tiktok.com/@ellyzkei/vi...
www.tiktok.com/@genx.terric...
www.tiktok.com/@ellyzkei/vi...
Group 7 meaning explained. This is a masterclass on marketing! 💃🏽💃🏽💃🏽 #g7 #group7 #group7explained #sophiajames #sounfair
TikTok video by terrica ❌ TTS 🌸Lifestyle🌸UGC
www.tiktok.com
October 23, 2025 at 7:35 AM
Here’s the trend breakdown if you want to dive in:
www.tiktok.com/@genx.terric...
www.tiktok.com/@ellyzkei/vi...
www.tiktok.com/@genx.terric...
www.tiktok.com/@ellyzkei/vi...
Teams need wins they can celebrate. Even tiny progress keeps people motivated and experimenting. So: run more tests. Track the learnings. Celebrate the small wins.
October 7, 2025 at 11:06 AM
Teams need wins they can celebrate. Even tiny progress keeps people motivated and experimenting. So: run more tests. Track the learnings. Celebrate the small wins.
In social, those micro-choices matter. The first three seconds of video. Your caption hook. Thumbnail colours. Small stuff, big impact.
October 7, 2025 at 11:06 AM
In social, those micro-choices matter. The first three seconds of video. Your caption hook. Thumbnail colours. Small stuff, big impact.
Bartlett also talked about the 1% Rule. Sweating the small stuff. Background music. Lighting. Air fresheners. Tiny details that compound over time into massive results.
October 7, 2025 at 11:06 AM
Bartlett also talked about the 1% Rule. Sweating the small stuff. Background music. Lighting. Air fresheners. Tiny details that compound over time into massive results.
For social teams making brand content, this changes everything. Stop chasing perfection. Start running more tests. Every low engagement post is feedback.
October 7, 2025 at 11:06 AM
For social teams making brand content, this changes everything. Stop chasing perfection. Start running more tests. Every low engagement post is feedback.
The goal? Fail faster than the competition. Because the team that learns fastest wins.
October 7, 2025 at 11:06 AM
The goal? Fail faster than the competition. Because the team that learns fastest wins.
Steven Bartlett's company has a Head of Failure. An actual person whose job is to run experiments, kill what doesn't work, and capture the lessons.
October 7, 2025 at 11:06 AM
Steven Bartlett's company has a Head of Failure. An actual person whose job is to run experiments, kill what doesn't work, and capture the lessons.
The moment authenticity becomes a methodology, it stops being authentic.
RIP vibe. You deserved better than becoming an Office 365 feature.
RIP vibe. You deserved better than becoming an Office 365 feature.
October 1, 2025 at 11:36 AM
The moment authenticity becomes a methodology, it stops being authentic.
RIP vibe. You deserved better than becoming an Office 365 feature.
RIP vibe. You deserved better than becoming an Office 365 feature.
These words (like "slay" from Black/queer ballroom culture) carry history. When they're commodified without context, we're not just killing vocabulary. We're erasing the communities that created it.
October 1, 2025 at 11:36 AM
These words (like "slay" from Black/queer ballroom culture) carry history. When they're commodified without context, we're not just killing vocabulary. We're erasing the communities that created it.
AI tools for "vibe consistency" emerge
Microsoft makes a press release
Word = deceased
But it's worse than corporate cringe.
Microsoft makes a press release
Word = deceased
But it's worse than corporate cringe.
October 1, 2025 at 11:36 AM
AI tools for "vibe consistency" emerge
Microsoft makes a press release
Word = deceased
But it's worse than corporate cringe.
Microsoft makes a press release
Word = deceased
But it's worse than corporate cringe.
The pattern is exhaustingly predictable:
Word emerges from authentic culture (1960s counterculture, in this case)
Social media adopts it because it's actually useful
Marketing spots it and thinks "let's make this a STRATEGY"
Word emerges from authentic culture (1960s counterculture, in this case)
Social media adopts it because it's actually useful
Marketing spots it and thinks "let's make this a STRATEGY"
October 1, 2025 at 11:36 AM
The pattern is exhaustingly predictable:
Word emerges from authentic culture (1960s counterculture, in this case)
Social media adopts it because it's actually useful
Marketing spots it and thinks "let's make this a STRATEGY"
Word emerges from authentic culture (1960s counterculture, in this case)
Social media adopts it because it's actually useful
Marketing spots it and thinks "let's make this a STRATEGY"
Check out the article here:
digiday.com/media/brands...
digiday.com/media/brands...
Brands turn to Discord servers as a means to reach niche influencer channels in their own 'communities'
As Discord asserts itself as a marketing platform, brands are increasingly approaching it using the classic influencer marketing playbook.
digiday.com
September 23, 2025 at 12:23 PM
Check out the article here:
digiday.com/media/brands...
digiday.com/media/brands...
Your action steps:
🔎 Research Discord communities in your sector
🙋♂️Identify active server owners
🥳 Propose genuine value partnerships
🧪Test small community sponsorships
Which communities could teach your brand authentic engagement? 👇
🔎 Research Discord communities in your sector
🙋♂️Identify active server owners
🥳 Propose genuine value partnerships
🧪Test small community sponsorships
Which communities could teach your brand authentic engagement? 👇
September 23, 2025 at 12:23 PM
Your action steps:
🔎 Research Discord communities in your sector
🙋♂️Identify active server owners
🥳 Propose genuine value partnerships
🧪Test small community sponsorships
Which communities could teach your brand authentic engagement? 👇
🔎 Research Discord communities in your sector
🙋♂️Identify active server owners
🥳 Propose genuine value partnerships
🧪Test small community sponsorships
Which communities could teach your brand authentic engagement? 👇