Steven Wilson-Beales
@stevewb.bsky.social
SEO & Content Strategy Consultant. Previously: Head of SEO @global | Head of Internet @ministryofsound 🕺🎶 | Chair of AOP UK Journalism Advisory Board. News SEO, Journalism & the occasional synth.
Pinned
My Media and Journalism Predictions for 2026
Each year I wait to get a call from Niemanlab, but I never do. So to ease the disappointment I have forthwith detailed my SEO, media and journalism predictions for 2026.Newsrooms will enlist more crea...
www.stevenwilsonbeales.com
It's that most wonderful time of the year again. My thoughts on what's next in publishing and journalism in 2026. Please can someone tell me if the monkey/bird clip featured is actually AI or not?? 🐵 🦅 ☀️
#seo #publishing #journalism
www.stevenwilsonbeales.com/post/media-a...
#seo #publishing #journalism
www.stevenwilsonbeales.com/post/media-a...
Totally stoked (can you still say that?) to be working with the 1910 clothing brand. They've recently launched a new website so I look forward to advancing their visibility. Onwards!
9teenten.eu
9teenten.eu
1910 Europe
1910 Europe
9teenten.eu
December 2, 2025 at 11:39 AM
Totally stoked (can you still say that?) to be working with the 1910 clothing brand. They've recently launched a new website so I look forward to advancing their visibility. Onwards!
9teenten.eu
9teenten.eu
It's that most wonderful time of the year again. My thoughts on what's next in publishing and journalism in 2026. Please can someone tell me if the monkey/bird clip featured is actually AI or not?? 🐵 🦅 ☀️
#seo #publishing #journalism
www.stevenwilsonbeales.com/post/media-a...
#seo #publishing #journalism
www.stevenwilsonbeales.com/post/media-a...
My Media and Journalism Predictions for 2026
Each year I wait to get a call from Niemanlab, but I never do. So to ease the disappointment I have forthwith detailed my SEO, media and journalism predictions for 2026.Newsrooms will enlist more crea...
www.stevenwilsonbeales.com
December 2, 2025 at 10:51 AM
It's that most wonderful time of the year again. My thoughts on what's next in publishing and journalism in 2026. Please can someone tell me if the monkey/bird clip featured is actually AI or not?? 🐵 🦅 ☀️
#seo #publishing #journalism
www.stevenwilsonbeales.com/post/media-a...
#seo #publishing #journalism
www.stevenwilsonbeales.com/post/media-a...
In my other life I'm also an Electronic music artist otherwise known as Zylinderkopf.
I've just released my latest track - a lil' slice of Summer from a very wet and windy UK! ❤️🌞🌧️ ViDEO 👇
Spotify: open.spotify.com/album/5F3c0i...
Apple: music.apple.com/gb/album/aci...
youtu.be/qSGSXxnZ-3g?...
I've just released my latest track - a lil' slice of Summer from a very wet and windy UK! ❤️🌞🌧️ ViDEO 👇
Spotify: open.spotify.com/album/5F3c0i...
Apple: music.apple.com/gb/album/aci...
youtu.be/qSGSXxnZ-3g?...
Zylinderkopf - 'Aciiid' (Official Video)
YouTube video by Zylinderkopf
youtu.be
December 2, 2025 at 6:43 AM
In my other life I'm also an Electronic music artist otherwise known as Zylinderkopf.
I've just released my latest track - a lil' slice of Summer from a very wet and windy UK! ❤️🌞🌧️ ViDEO 👇
Spotify: open.spotify.com/album/5F3c0i...
Apple: music.apple.com/gb/album/aci...
youtu.be/qSGSXxnZ-3g?...
I've just released my latest track - a lil' slice of Summer from a very wet and windy UK! ❤️🌞🌧️ ViDEO 👇
Spotify: open.spotify.com/album/5F3c0i...
Apple: music.apple.com/gb/album/aci...
youtu.be/qSGSXxnZ-3g?...
No, it's not the latest media 7-a-side team - although, I know we would be AWESOME!
As part of Newsrewired week, a small cohort were invited to discuss the latest challenges facing publishers. Thanks to @journalismnews.bsky.social for organising!
As part of Newsrewired week, a small cohort were invited to discuss the latest challenges facing publishers. Thanks to @journalismnews.bsky.social for organising!
December 1, 2025 at 9:09 PM
No, it's not the latest media 7-a-side team - although, I know we would be AWESOME!
As part of Newsrewired week, a small cohort were invited to discuss the latest challenges facing publishers. Thanks to @journalismnews.bsky.social for organising!
As part of Newsrewired week, a small cohort were invited to discuss the latest challenges facing publishers. Thanks to @journalismnews.bsky.social for organising!
"AI disrupts search: Daily usage of AI within search is expected to be three times greater than the usage of any standalone AI tool."
www.deloitte.com/global/en/ab...
www.deloitte.com/global/en/ab...
Deloitte 2026 Technology, Media & Telecommunications Predictions: Narrowing the gap between the promise of AI and its reality | Deloitte Global
AI breakthroughs, soaring infrastructure demands, and social-first content are breaking down industry walls—reshaping how businesses build, connect, and entertain
www.deloitte.com
November 30, 2025 at 4:10 PM
"AI disrupts search: Daily usage of AI within search is expected to be three times greater than the usage of any standalone AI tool."
www.deloitte.com/global/en/ab...
www.deloitte.com/global/en/ab...
I attended Newsrewired this week and there were some great presentations about why mission-led journalism has become critical. Some interesting case studies which I explore.
#journalism #publishing
www.stevenwilsonbeales.com/post/if-your...
#journalism #publishing
www.stevenwilsonbeales.com/post/if-your...
If your Journalism is not mission-led, what is it? Insights from Newsrewired 2025.
There’s lots of complex conversations happening right now about how to help journalists cut through the AI noise and the solutions offered are often complex themselves.But sometimes someone says somet...
www.stevenwilsonbeales.com
November 29, 2025 at 7:28 AM
I attended Newsrewired this week and there were some great presentations about why mission-led journalism has become critical. Some interesting case studies which I explore.
#journalism #publishing
www.stevenwilsonbeales.com/post/if-your...
#journalism #publishing
www.stevenwilsonbeales.com/post/if-your...
Off to @journalismnews.bsky.social Newsrewired today. Let’s chat if you are going!
November 26, 2025 at 8:17 AM
Off to @journalismnews.bsky.social Newsrewired today. Let’s chat if you are going!
This has been my VIDEO OF THE WEEK. Useful to anyone trying to understand how LLMs construct their answers. Kudos to Tom Critchlow and Dan Petrovic for sharing - we need to keep on sharing our learns so we can crack this nut.
m.youtube.com/watch?v=-f9Q...
m.youtube.com/watch?v=-f9Q...
m.youtube.com
November 26, 2025 at 8:02 AM
This has been my VIDEO OF THE WEEK. Useful to anyone trying to understand how LLMs construct their answers. Kudos to Tom Critchlow and Dan Petrovic for sharing - we need to keep on sharing our learns so we can crack this nut.
m.youtube.com/watch?v=-f9Q...
m.youtube.com/watch?v=-f9Q...
I love it when you work in Wix on a nicely laid out desktop page and then see it’s all over the place on mobile
November 20, 2025 at 5:09 PM
I love it when you work in Wix on a nicely laid out desktop page and then see it’s all over the place on mobile
That Scotland game was a blinder.
November 19, 2025 at 11:12 AM
That Scotland game was a blinder.
Bro, it’s all motorbike
November 18, 2025 at 10:28 PM
Bro, it’s all motorbike
Let me hit you with a stat. According to Goldman Sachs there are currently 67 million people out there that identify as creators. By 2030, that number is going to increase to 107.
I wrote down some thoughts about what newsrooms need to do..
www.stevenwilsonbeales.com/post/the-vid...
I wrote down some thoughts about what newsrooms need to do..
www.stevenwilsonbeales.com/post/the-vid...
The video-first world is already here. Have you been watching?
The following post is based on a presentation on YouTube Optimisation I gave at Ness 2025. Videos from the conference are now available on-demand.PRESS PLAYLet me hit you with a stat. According to Gol...
www.stevenwilsonbeales.com
November 13, 2025 at 4:47 PM
Let me hit you with a stat. According to Goldman Sachs there are currently 67 million people out there that identify as creators. By 2030, that number is going to increase to 107.
I wrote down some thoughts about what newsrooms need to do..
www.stevenwilsonbeales.com/post/the-vid...
I wrote down some thoughts about what newsrooms need to do..
www.stevenwilsonbeales.com/post/the-vid...
No mention of news creators, but I am sure that is all part of the mix.
pressgazette.co.uk/publishers/b...
pressgazette.co.uk/publishers/b...
Keyword search dying, video search is future says Sky News boss
Sky News announced a bid to make its video content more discoverable on AI platforms at Web Summit in Lisbon on stage with ITN and Euronews.
pressgazette.co.uk
November 13, 2025 at 12:14 PM
No mention of news creators, but I am sure that is all part of the mix.
pressgazette.co.uk/publishers/b...
pressgazette.co.uk/publishers/b...
Do you hear it? That is the sound of a million office chairs swivelling to address 'Reddit Answer Engine Optimization'
www.tryprofound.com/blog/the-dat...
www.tryprofound.com/blog/the-dat...
The Data on Reddit and AI Search
Profound, in collaboration with Reddit, analyzed how conversational data informs AI-generated answers.
www.tryprofound.com
November 13, 2025 at 8:47 AM
Do you hear it? That is the sound of a million office chairs swivelling to address 'Reddit Answer Engine Optimization'
www.tryprofound.com/blog/the-dat...
www.tryprofound.com/blog/the-dat...
Watching this live right now for some fantastic conversations, so many insights from newsrooms around the world.
www.youtube.com/watch?v=ocr-...
www.youtube.com/watch?v=ocr-...
JournalismAI Festival | Day 1
YouTube video by PolisLSE
www.youtube.com
November 11, 2025 at 11:03 AM
Watching this live right now for some fantastic conversations, so many insights from newsrooms around the world.
www.youtube.com/watch?v=ocr-...
www.youtube.com/watch?v=ocr-...
Selected band t shirt of the day
November 8, 2025 at 7:50 AM
Selected band t shirt of the day
WTF is SEO? have done a great first write-up of last week's NESS - News & Editorial SEO Summit including my presentation on YouTube Optimisation.
www.seoforjournalism.com/p/ness-news-...
#seo #publishing #journalism
www.seoforjournalism.com/p/ness-news-...
#seo #publishing #journalism
What we learned at NESS 2025 (pt. 1)
We had such a great time at NESS 2025. Here’s part one of what we learned
www.seoforjournalism.com
October 28, 2025 at 7:04 AM
WTF is SEO? have done a great first write-up of last week's NESS - News & Editorial SEO Summit including my presentation on YouTube Optimisation.
www.seoforjournalism.com/p/ness-news-...
#seo #publishing #journalism
www.seoforjournalism.com/p/ness-news-...
#seo #publishing #journalism
I spoke to Journalism.co.uk about the value of SEOs and journalists in this new digital landscape where newsrooms MUST offer a distinct proposition to their audience.
www.journalism.co.uk/news/steve-w...
#publishing #journalism #seo
www.journalism.co.uk/news/steve-w...
#publishing #journalism #seo
Steve Wilson-Beales on SEO, new metrics of success and the zero-click future
Former Global SEO chief argues the "death of SEO" panic misses the point—the real opportunity lies in breaking down newsroom silos and fostering a culture of rapid experimentation. From loyalty metric...
www.journalism.co.uk
October 28, 2025 at 7:03 AM
I spoke to Journalism.co.uk about the value of SEOs and journalists in this new digital landscape where newsrooms MUST offer a distinct proposition to their audience.
www.journalism.co.uk/news/steve-w...
#publishing #journalism #seo
www.journalism.co.uk/news/steve-w...
#publishing #journalism #seo
A quick selfie before I talk about YouTube Optimisation at the NESS Editorial and SEO Summit.
October 23, 2025 at 8:30 AM
A quick selfie before I talk about YouTube Optimisation at the NESS Editorial and SEO Summit.
I couldn't agree more with this discussion, some of these new AI visibility tools are extremely suspect.
x.com/gaganghotra_...
x.com/gaganghotra_...
Gagan Ghotra on X: "AI visibility tracking tools bubble 🧵- almost $100M total raised so far! And net 2026 revenue for these companies is going to be really low number and when accountability for revenue growth from investors will knock on the door - we will see more weird features & weird marketing https://t.co/smuLJUGE21" / X
AI visibility tracking tools bubble 🧵- almost $100M total raised so far! And net 2026 revenue for these companies is going to be really low number and when accountability for revenue growth from investors will knock on the door - we will see more weird features & weird marketing https://t.co/smuLJUGE21
x.com
October 21, 2025 at 5:46 AM
I couldn't agree more with this discussion, some of these new AI visibility tools are extremely suspect.
x.com/gaganghotra_...
x.com/gaganghotra_...
This is a great idea, a great sell, and a great video!
www.youtube.com/watch?v=tTRH...
#publishing #subscriptions #digitalmarketing
www.youtube.com/watch?v=tTRH...
#publishing #subscriptions #digitalmarketing
Step inside The Economist
YouTube video by The Economist
www.youtube.com
October 8, 2025 at 3:36 PM
This is a great idea, a great sell, and a great video!
www.youtube.com/watch?v=tTRH...
#publishing #subscriptions #digitalmarketing
www.youtube.com/watch?v=tTRH...
#publishing #subscriptions #digitalmarketing
“...I think all of us, are going to become a little bit lazier and just a bit more comfortable getting an answer from an AI platform which is ‘good enough,’ and so you really have to work quite hard to sustain those direct relationships [with readers]"
digiday.com/media/inside...
digiday.com/media/inside...
Inside The Economist’s plan to grow revenues in a post-search, AI-driven future
The Economist is investing in formats harder for machines to mimic, like video and audio, while holding a hard line against AI licensing.
digiday.com
October 8, 2025 at 3:33 PM
“...I think all of us, are going to become a little bit lazier and just a bit more comfortable getting an answer from an AI platform which is ‘good enough,’ and so you really have to work quite hard to sustain those direct relationships [with readers]"
digiday.com/media/inside...
digiday.com/media/inside...
