Ad pixel stack of 192 top Shopify stores:

- Meta: 69%
- Google Ads: 67%
- Bing: 41%
- TikTok: 36%
- Pinterest: 22%
- Snapchat: 21%

Bing at 41% is the sleeper. Cheap CPMs, older demo with money.

Only 22% of top Shopify stores have a loyalty program installed.

The "you need a loyalty program" advice is mostly coming from... loyalty program companies.