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stratamp.bsky.social
StrategicAmpersand
@stratamp.bsky.social
If you're about tech, we're about you.
PR. Digital Marketing. Social.

An integrated approach that generates RESULTS!
Our President @grobin-16 makes a very good point about the use of AI in marketing and comms.

buff.ly/LGCG7lz
For the many companies who are using generative AI for their marketing and… | Gayle Robin
For the many companies who are using generative AI for their marketing and communications content, don’t forget you’re actually using someone else’s content. That’s why competing tech companies are…
www.linkedin.com
March 28, 2025 at 12:25 PM
Cadbury’s new limited edition chocolate bars are a brilliant example of great copywriting, made relatable, applied to packaging. Divide the bar based on the division of household chores. Brilliant way to break through the clutter, get people talking and engaged with the product.
March 27, 2025 at 6:00 PM
Which brand messages are most effective at engaging consumers to buy?

buff.ly/qsnygqH
March 26, 2025 at 1:15 PM
ROI (Return on Investment) vs VOI (Value of Investment)

What’s the difference and what should you be tracking? Great blog post from @amandanat
ROI vs. VOI: Smart Marketers Look Beyond the Numbers - SparkToro
Most of us default to Return on Investment (ROI) for measuring marketing success. It's the tried-and-true metric that quantifies financial returns. Money
sparktoro.com
March 25, 2025 at 12:00 PM
Yes, yes we produce a ton of content, from thought leadership articles and blog posts, to sales enablement resources. Take a look.
The Write Stuff
eBooks Whitepapers Case Studies Bylined Articles Blogs Infographics Advertorials Video Scripting & Production Sales Enablement Tools and Collateral Website Copy Contact Us eBooks Aptum – IT Res…
stratamp.com
March 24, 2025 at 3:00 PM
How to remove Google search results about yourself.

Note: these processes don’t remove the information from the internet—the relevant pages will simply stop showing up in Google searches, making them harder for other people to find.

buff.ly/GZF6KEI
March 20, 2025 at 2:05 PM
40% of users say Reddit influences their buying decisions.

You there?
March 19, 2025 at 3:13 PM
Courtesy of Amber Mac the worst 10 tech rebrands of all time.

Any you’d add?
10 worst tech rebrands of all time
These 10 tech rebrands were disruptive but in the worst possible ways!
www.androidpolice.com
March 18, 2025 at 1:51 PM