Lisa Maynard-Atem
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stylisa.bsky.social
Lisa Maynard-Atem
@stylisa.bsky.social
Award-Winning Entrepreneur

I help purpose-driven founders build powerful personal brands & attract funding

Personal Branding | Thought Leadership | Business Growth

My website: https://www.lisamaynardatem.com/
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The #STYLISAFoundHers Series, January - Farirai Gora, Founder of We are Eden

Perfection can keep us quiet for far too long, especially women, especially when we’re doing something new or unfamiliar.

Sitting on an idea? This is your nudge to take action.

www.lisamaynardatem.com/post/stylisa...
There is a difference between being alone and being lonely. And it’s a difference that many people misunderstand.
open.substack.com/pub/stylisa/...
Alone ≠ Lonely
Solitude isn’t emptiness, it’s evidence of self-sufficiency.
open.substack.com
January 29, 2026 at 6:13 AM
The #STYLISAFoundHers Series, January - Farirai Gora, Founder of We are Eden

Perfection can keep us quiet for far too long, especially women, especially when we’re doing something new or unfamiliar.

Sitting on an idea? This is your nudge to take action.

www.lisamaynardatem.com/post/stylisa...
January 28, 2026 at 6:58 AM
Not Everyone Can Go With You
Success isn’t just about what you gain, it’s about what you outgrow. My Substack latest essay explores why evolution can feel like isolation, and why walking alone is sometimes the price of becoming who you’re meant to be.
open.substack.com/pub/stylisa/...
Not Everyone Can Go With You
Growth has a cost, and sometimes, that cost is company.
open.substack.com
January 27, 2026 at 6:04 AM
The #STYLISAFoundHers FundHers series has returned for 2026, with a woman who’s on a mission to educate the nation about money.

Meet Funmi Olufunwa, financial educator and founder of Hoops Finance.

www.lisamaynardatem.com/post/foundhe...
January 26, 2026 at 7:03 AM
STYLISA FoundHers is entering its next phase, and I’m inviting aligned partners to help back women-led businesses.

Discover #STYLISAFoundHers - www.lisamaynardatem.com/stylisa-foun...
January 22, 2026 at 1:28 PM
Not Everyone Can Go With You!
Success isn’t just about what you gain, it’s about what you outgrow. My latest essay explores why evolution can feel like isolation, and why walking alone is sometimes the price of becoming who you’re meant to be.
open.substack.com/pub/stylisa/...
Not Everyone Can Go With You
Growth has a cost, and sometimes, that cost is company.
open.substack.com
January 22, 2026 at 7:07 AM
The #STYLISAFoundHers Series, January - Farirai Gora, Bsc, Dip CII, CSPO, Founder of We are Eden

This really stayed with me. So often we only celebrate founders once they’ve “arrived”, as if the work before that moment doesn’t count.

www.lisamaynardatem.com/post/stylisa...
January 21, 2026 at 6:54 AM
We can be kind without carrying. My latest essay explores the fine line between empathy and over-responsibility, and why freeing ourselves from emotional guilt is an act of self-respect, not selfishness.
open.substack.com/pub/stylisa/...
Emotional Ownership: You Are Not Responsible for Other People’s Feelings
Empathy isn’t the same as accountability.
open.substack.com
January 20, 2026 at 6:37 AM
My latest essay explores why fear, hesitation, and self-doubt quietly erode our capacity for greatness, and why unused potential is the most human tragedy of all.
open.substack.com/pub/stylisa/...
Wasted Potential: The Quietest Tragedy
There is no greater loss than the life we never allow ourselves to live.
open.substack.com
January 15, 2026 at 7:32 AM
The #STYLISAFoundHers Series, January - Farirai Gora, Founder of We are Eden

This is the moment where conviction kicks in. Farirai could have kept climbing the corporate ladder, but instead, she chose to build a new system entirely.

www.lisamaynardatem.com/post/stylisa...
January 14, 2026 at 8:15 AM
Romance might start a relationship, but compatibility sustains it. My latest essay explores why shared values, emotional security, and mutual ambition matter more than chemistry, and why love without alignment will always burn out too soon.
open.substack.com/pub/stylisa/...
Compatibility Over Chemistry: The Real Foundation of Love
Romance can ignite connection, but compatibility sustains it.
open.substack.com
January 13, 2026 at 7:09 AM
The #STYLISAFoundHers FundHers series is back for 2026, with a woman who’s on a mission to educate the nation about money.

Meet Funmi Olufunwa, financial educator and founder of Hoops Finance. www.lisamaynardatem.com/post/foundhe...
FoundHer FundHers January: Funmi Olufunwa on Financial Confidence, Visibility Without Shame, and Building a Mission-Driven Business From Scratch
Funmi Olufunwa built Hoops Finance without funding, fluff or jargon. Just clarity, confidence, and purpose. In our FoundHer FundHers interview, she shares how to grow a business on your own terms, pro...
www.lisamaynardatem.com
January 12, 2026 at 7:23 AM
Not everyone wants children, and that’s perfectly okay. My latest essay explores why the decision not to parent is still seen as controversial, and what it reveals about how society defines purpose, femininity, and legacy.
open.substack.com/pub/stylisa/...
Not Everyone Wants Children and That’s Okay
Choosing not to have children isn’t selfish. It’s self-aware.
open.substack.com
January 8, 2026 at 6:03 AM
The #STYLISAFoundHers series is back for 2026, with a woman who’s lived experience with chronic pain, pushed her to build something different.

Meet Farirai Gora, founder of We Are Eden.

www.lisamaynardatem.com/post/stylisa...
STYLISA FoundHers January: Farirai Gora on Building Eden and Breaking the Silence Around Reproductive Health at Work
Farirai Gora didn’t set out to become a founder, she set out to solve a problem. After thirteen years working in insurance, she understood risk, systems, and innovation. But it was living with chronic...
www.lisamaynardatem.com
January 7, 2026 at 7:10 AM
The Age of the Individual
We’re living in the age of the individual, where autonomy, creation, and self-ownership have never been more possible. But most people are still waiting for permission. This essay explores why, and what happens when we stop waiting.
open.substack.com/pub/stylisa/...
The Age of the Individual
We’re living in the era of self-ownership, but most people are still waiting for permission.
open.substack.com
January 6, 2026 at 7:12 AM
Existing Isn’t Living
There’s a difference between existing and living. One keeps you breathing; the other makes it worth it. This essay questions how we’ve normalised mere existence, and what it really means to choose aliveness in a world that rewards numbness.
open.substack.com/pub/stylisa/...
Existing Isn’t Living
If life is meant for living, why do so many of us merely exist our way through it?
open.substack.com
January 1, 2026 at 8:37 AM
There are years where you gather, years where you build, and years where you realise you’ve quietly crossed a threshold without announcing it to anyone. For me, 2025 was all three. #STYLISAFoundHers

www.lisamaynardatem.com/post/a-year-...
A Year That Asked Me to Rise: Reflections on 2025 and the Road Ahead
What do six extraordinary women founders have in common with my own journey? More than I ever expected. In this personal reflection, I share the lessons I’ve learned from the STYLISA FoundHers so far—...
www.lisamaynardatem.com
December 31, 2025 at 6:29 AM
We live in an age of constant visibility - where to be seen is to be validated. But who are we when no one’s watching? My latest essay explores the difference between performance and presence, and why the truest self is the one that needs no audience.
open.substack.com/pub/stylisa/...
Who Are We Really? The Self That Exists When No One Is Watching
Character isn’t what we show the world. It’s who we are when the world isn’t looking.
open.substack.com
December 30, 2025 at 9:03 AM
The dream of homeownership once symbolised stability. Now, for many, it represents constraint. This essay explores how our inherited aspirations shape us, and why it might be time to reframe what success really means.
open.substack.com/pub/stylisa/...
The Property of Aspiration: Have We Been Sold the Wrong Dream?
Maybe the house was never the goal. Maybe it was the illusion that kept us obedient.
open.substack.com
December 25, 2025 at 8:11 AM
Some opportunities don’t circle back by accident. They arrive when you’re ready for them. In this month’s #STYLISAFoundHers interview, Lara talks about returning to Fabulous Magazine after eight years away.

www.lisamaynardatem.com/post/stylisa...
December 24, 2025 at 7:30 AM
The Spark Before the Spark: Where Ideas Really Come From

Ideas don’t appear from nowhere. They’re echoes of what we’ve noticed, questioned, and cared about. This essay explores what really sparks creativity - not inspiration, but attention.
open.substack.com/pub/stylisa/...
The Spark Before the Spark: Where Ideas Really Come From
Ideas don’t appear from nowhere. They’re the echo of everything you’ve noticed, ignored, loved, and questioned.
open.substack.com
December 23, 2025 at 7:14 AM
#STYLISAFoundHers FundHers, December: Tara Attfield-Tomes, Founder & Managing Director, EAST VILLAGE.

Tara isn’t just part of the ecosystem, she’s helping redesign it. She’s bootstrapped, built, advised, funded, and challenged the narrative.

www.lisamaynardatem.com/post/foundhe...
December 22, 2025 at 7:32 AM
The Invisible Ones: How Society Decides Who Matters
They were never invisible - we just chose not to look.
open.substack.com/pub/stylisa/...
The Invisible Ones: How Society Decides Who Matters
We clap for them in crises and ignore them in calm. The truth is simple. Civilisation runs on invisible hands we choose not to see.
open.substack.com
December 18, 2025 at 7:08 AM
Relationships are the real infrastructure of a creative career. In this month’s #STYLISAFoundHers feature, Lara reflects on a decade in fashion and the one lesson that has stayed consistent: nurture your relationships. www.lisamaynardatem.com/post/stylisa...
December 17, 2025 at 7:01 AM
Inclusion was supposed to represent progress. Yet so much of what we’ve seen has been theatre: roles rolled back, initiatives shelved, conversations without cut-through. My latest essay asks whether we’re moving forward or quietly sliding back.
open.substack.com/pub/stylisa/...
How Inclusive Are We Really?
Inclusion was meant to be progress. But much of it has been performance. Have we truly moved forward, or are we quietly slipping back?
open.substack.com
December 16, 2025 at 7:08 AM