If you’ve been researching the same problem for 3 months, you’re not being thorough.
You’re being scared.

Research theater looks polished.
But users don’t care about your reports — they care about shipped fixes.

👉 https://dnsk.work/blog/ux-iceberg-problem-research-excuse/

Good design isn’t enough.
You can research, polish, and test endlessly — but if users never discover it, it doesn’t exist.

Design for discovery, not just polish.

👉 dnsk.work/blog/stop-building-hidden-features/

Most features don’t fail because they’re buggy.
They fail because no one asked:
Who is this actually helping?

Design for the stuck user.
Not the board. Not the demo. Not “internally, everyone gets it.”

👉 https://dnsk.work/blog/who-are-you-designing-for/

Most UX issues won’t show up in analytics: https://dnsk.work/blog/fake-persona-test/

They’ll show up when Edith double-taps the wrong thing, or Joel tries your form one-handed on 3G.

That’s what Fake Persona Testing is for.

Not research. Not a joke. Just useful.

We redesigned your product.
You didn’t ask.

We couldn’t help it.

It wasn’t to show off. It wasn’t a pitch.

Something about it almost worked — and our brains couldn’t leave it alone.

Not critique. Just curiosity: https://dnsk.work/blog/redesigning-without-permission/