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tbcornwell.bsky.social
T. Bettina Cornwell
@tbcornwell.bsky.social
63 followers 120 following 5 posts
Philip H. Knight Chair, Professor of Marketing, University Of Oregon I study consumer behavior, strategy, and policy. Goal: positive for environment, society, and brands.
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tbcornwell.bsky.social
T. Bettina Cornwell @tbcornwell.bsky.social · 29d
www.tandfonline.com/doi/full/10....
Shared Brand Equity
Many brand collaboration platforms—such as sponsorship, celebrity endorsement, influencer marketing, product placement, cobranding, and human branding—build strong relationships between brands and ...
www.tandfonline.com
tbcornwell.bsky.social
T. Bettina Cornwell @tbcornwell.bsky.social · Aug 19
Happy to share our new scale for Experiential Engagement! It is Open Sourced at Psychology & Marketing.
It can be used in measuring engagement with sports, music, and entertainment because it focuses on the underlying construct of experiential engagement.

onlinelibrary.wiley.com/doi/epdf/10....
Experiential Engagement: A Scale for Experiential Contexts
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onlinelibrary.wiley.com
tbcornwell.bsky.social
T. Bettina Cornwell @tbcornwell.bsky.social · Jun 15
I have the same birdbath. PNW style!
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tbcornwell.bsky.social
T. Bettina Cornwell @tbcornwell.bsky.social · Jun 15
business.uoregon.edu/faculty/cent...

Happy to share about our new Olympic studies hub! We are the only Olympic study center in the United States. Delighted to be a part of this community!
University of Oregon Olympic Studies Hub | Lundquist College of Business
The Olympic Studies Hub at the University of Oregon is a member of the worldwide network of academic centers dedicated to the study and research of the Olympic Movement and Olympic Games.
business.uoregon.edu
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tbcornwell.bsky.social
T. Bettina Cornwell @tbcornwell.bsky.social · May 2
This podcast with Andrew Mitrak seems a good first post! His history of marketing channel is just the best!

marketinghistory.org/p/t-bettina-...
T. Bettina Cornwell: The World of Sports Endorsements and Sponsorship-Linked Marketing
Listen now | Analyzing how brands leverage sports and measure the impact of sponsorships
marketinghistory.org
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