There seems to be a LOT of engagement farming going on, hence the rage bait posts like "what do you notice about this picture?" or "this is what they took from you" and it's a picture of a group of teens at the mall from 1998.

Monetization might of been the WORST thing to happen to it, cause now people get paid handsomely (or not) to post this content. So, others could do the work for Elon that he was trying to do to make it an effective vehicle for the global right-wing and receive compensation for it.