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Today’s deep-dive looks at how PharmEasy—once valued at over $5 billion—was forced to rebuild around the one business it didn’t build, with its leader now steering the entire group.

Read now:
the-captable.com/2025/12/how-...
When the side bet becomes the main game: How Thyrocare went from Pharmeasy’s big gamble to its lifeline
Four years after Pharmeasy’s debt-heavy acquisition shocked India’s startup world, the diagnostics chain has become the troubled e-pharmacy’s profit engine, with its former CEO now running the whole s...
the-captable.com
December 17, 2025 at 9:47 AM
“Between FY22-24, we consciously shrank down PharmEasy in an effort to become profitable,” Guha told The CapTable. “Now in FY25, we are back on the growth track.”
December 17, 2025 at 9:47 AM
The mandate is clear—prioritise Thyrocare, profitability, and maximise synergies across the businesses. Scale down what doesn’t make money and double down on what does.
December 17, 2025 at 9:47 AM
Amid all this, one business never stopped making money: Thyrocare.

Now, the shift is official: Rahul Guha, the CEO of Thyrocare, now runs API Holdings, PharmEasy’s parent company.
December 17, 2025 at 9:47 AM
What did happen was a debt spiral, a brutal funding winter, and multiple course corrections. PharmEasy’s market share shrank. Growth-at-all-costs took a back seat. Founders exited.
December 17, 2025 at 9:47 AM
A quick public listing would help pay back the loans. Everything would come together beautifully.

Only that IPO never happened.
December 17, 2025 at 9:47 AM
But the deal was largely debt-funded.

At the time, PharmEasy’s founders painted a grand vision. Thyrocare would be one piece of a vast healthcare platform spanning medicine delivery, hospital supplies, software, telemedicine and chronic care.
December 17, 2025 at 9:47 AM
This dupe economy thrives because luxury brands ignored India’s middle market.
As beauty sales grow, legal pressure will follow.
When it does, high-profile sellers like Yusuf Bhai will be first in line.
For now, though, smelling rich has never been cheaper. Read today’s piece in @thecaptableco
Yusuf Bhai and his ilk will make you smell like a millionaire. But will it last?
In India’s fast-growing perfume trade, street chemists, social-media stars and ambitious entrepreneurs are bottling aspiration for a fraction of the price, challenging global luxury houses and redefin...
the-captable.com
December 15, 2025 at 7:03 AM
Yusuf Bhai, now an Instagram star with millions of followers, sniffs a customer’s shirt, names the perfume in seconds, and recreates it on camera.
December 15, 2025 at 7:03 AM
Despite stiff competition, Agaro remains strongly positioned to move fast to the next big gap—and is a rare scalable alternative to the D2C playbook. More in today’s story:
The quiet, formidable rise of Agaro
A Kolkata family business spent decades selling other people’s products. Then it started filling the gaps those brands left behind, building a Rs 1,500 crore empire more profitable than most roll-up giants.
the-captable.com
December 3, 2025 at 10:36 AM
Its success stems from agility: it quickly exited crowded markets like LED, audio, and luggage, prioritises profitability over growth-at-all-costs, and reinvests insights from reviews, search trends, and category data into rapid SKU iteration, writes @prnvbal.
December 3, 2025 at 10:36 AM
Why, then, do core city residents shop less online?
Which major metropolitan city is the odd one out?
How does migrant labour influence these figures?
Find out more in Part 3 of The CapTable’s series on how India consumes. Out now:
Why India’s suburbs are beating city centres at online shopping
New data reveals a surprising split in how metropolitan Indians shop. From Gurugram to Thane, suburban residents order far more online than their neighbours in city cores, upending conventional wisdom about urban commerce.
the-captable.com
December 1, 2025 at 9:33 AM
Since 1991, urban design has incentivised gated communities, distant tech parks, and scarce retail—making online shopping essential, not optional.
Delivery fees often beat costly in-person trips to distant malls or markets, writes @ParBen24 in today’s sprawling, data-rich story.
December 1, 2025 at 9:33 AM
Will platforms pass on these costs to consumers and jack up prices?
Or will workers get smaller payouts? With pending operational rollout and rule finalisation many questions remain, writes @Verma_Shivani12.
The full, free read:
Gig workers finally get the recognition. Platforms get a new 1–2% bill to pay
The new labour codes formally recognise India’s 7.7 million gig and platform workers under social security for the first time. But while this closes one long-pending chapter, it opens another: who will pay for India’s gig economy—platforms, customers, or both—and how?
the-captable.com
November 28, 2025 at 9:17 AM
The 2020-drafted codes don’t reflect the post-pandemic gig economy, they say.
SaaS-based ride-hailing platforms like Rapido and Uber would be minimally impacted, but delivery and q-commerce firms would be hit harder.
Swiggy's annual costs alone would increase by ~₹170 Cr.
November 28, 2025 at 9:17 AM
Today’s story is all about the shifting tides in regional funding: between robust IPOs, collapsing seed-stage rounds, and deepening sector specialisation, @Saikeerthi1515 and @Patwardhannn had their work cut out for them.
Read:
VCs ditched Bengaluru for Mumbai, Delhi in 2025...or did they?
India’s top startup hubs saw sharply divergent 2025 trajectories as mega-rounds, weak seed pipelines and uneven liquidity reshaped funding trends. Tracxn's latest data shows a far more selective market, where concentrated capital and maturing city clusters are redefining the flow of venture money.
the-captable.com
November 27, 2025 at 7:55 AM
Maharashtra and Delhi NCR showed broader geographic dispersion, led by Pune, Thane, Gurugram, and Noida.
Both of these regions actually showed funding growth year-on-year. In contrast, Karnataka’s fell.
November 27, 2025 at 7:54 AM
Smartstaff isn’t an outlier, however: even sector leader Apna has pivoted amid unprofitability.
The issue appears to be systemic. Is it possible at all, then, to profitably formalise the blue-collar sector? Read:
Smartstaff had the money, the founders, the investors. And it still wasn’t enough
The Bengaluru startup promised to transform how factories and delivery platforms hire workers. Today it’s discovering why traditional contractors with notebooks and employee referral programmes still run the market.
the-captable.com
November 26, 2025 at 7:31 AM
It then pivoted to SaaS after US tariff shocks hit garment exports, but software sales reportedly stalled, leading investors to reject fresh funding at prior valuations, writes @Verma_Shivani12 in today’s story.
November 26, 2025 at 7:30 AM