The Centre for Information Policy Leadership
@thecipl.bsky.social
Official posts from the Centre for Information Policy Leadership (CIPL), a global privacy and data policy think tank.
It’s not just businesses - publishers benefit too.
📰 34% of publisher revenue comes from digital ad sales.
This helps fund accessible, diverse content across Europe.
👉 Explore the full paper: www.informationpolicycentre.com/uploads/5/7/...
#MediaRevenue #DigitalPolicy #AdTechImpact
📰 34% of publisher revenue comes from digital ad sales.
This helps fund accessible, diverse content across Europe.
👉 Explore the full paper: www.informationpolicycentre.com/uploads/5/7/...
#MediaRevenue #DigitalPolicy #AdTechImpact
www.informationpolicycentre.com
August 1, 2025 at 9:52 AM
It’s not just businesses - publishers benefit too.
📰 34% of publisher revenue comes from digital ad sales.
This helps fund accessible, diverse content across Europe.
👉 Explore the full paper: www.informationpolicycentre.com/uploads/5/7/...
#MediaRevenue #DigitalPolicy #AdTechImpact
📰 34% of publisher revenue comes from digital ad sales.
This helps fund accessible, diverse content across Europe.
👉 Explore the full paper: www.informationpolicycentre.com/uploads/5/7/...
#MediaRevenue #DigitalPolicy #AdTechImpact
Why does digital advertising matter to Europe's economy?
CIPL’s research shows that: 📊 76% of SMBs say it levels the playing field with big brands
📈 80% gained new customers
🌍 86% of EU SMBs increased overall revenue through digital ads
#DigitalEconomy #SMEGrowth
CIPL’s research shows that: 📊 76% of SMBs say it levels the playing field with big brands
📈 80% gained new customers
🌍 86% of EU SMBs increased overall revenue through digital ads
#DigitalEconomy #SMEGrowth
August 1, 2025 at 9:51 AM
Why does digital advertising matter to Europe's economy?
CIPL’s research shows that: 📊 76% of SMBs say it levels the playing field with big brands
📈 80% gained new customers
🌍 86% of EU SMBs increased overall revenue through digital ads
#DigitalEconomy #SMEGrowth
CIPL’s research shows that: 📊 76% of SMBs say it levels the playing field with big brands
📈 80% gained new customers
🌍 86% of EU SMBs increased overall revenue through digital ads
#DigitalEconomy #SMEGrowth