My take would be because they have a toxic culture which emanates from the very top.

Though, I can’t imagine they’d get away with it without a challenge. All that brand identity must be totally locked-down.

It would be amazing if it just soared!

For example: www.mckinsey.com/capabilities...

McKinsey is always good value, Kev.

The signing of the bloke in the middle one of the least good bits of news in my remembrance.

Any photos of Elliott Anderson, comms team? Still one of our own!

This is a thing of beauty, mate!

Now, now, James, play nicely! Enjoy him, he’s certainly a huge talent.

Put it like that, Kev, and it represents very good business, imho.

#nufc

Maybe in time we’ll get more realistic. We’re always going to feel the loss. But, maybe then it would hurt less… feel less personal.

Maybe then we could love, and be loved in return. But not lie to each other about what it really means; and wish each other well when comes the season to move on.

After all we, as fans, have more than enough love for our club to go around. And, there’s more than enough magic in football without us all agreeing to live under some kind of spell of total devotion and timeless loyalty.

Maybe we shouldn’t require that of players; people who, at the end of the day, signed a contract not a lifetime covenant.

Maybe we don’t need it from them either. As long as they’re doing their job well… doing all they can, giving of their best.