The Copy Tonic
@thecopytonic.bsky.social
A library of copywriting tools, templates, and strategies designed to turn your brand voice into your strongest marketing asset.
Email subject lines in 2026: test curiosity vs. clarity. Some audiences click mystery. Others need to know exactly what's inside. Split test ruthlessly. Let data, not opinions, decide.
January 10, 2026 at 9:51 PM
Email subject lines in 2026: test curiosity vs. clarity. Some audiences click mystery. Others need to know exactly what's inside. Split test ruthlessly. Let data, not opinions, decide.
The delete key is your best friend. Every sentence in 2026 should earn its place. If it doesn't add value, create clarity, or drive action—cut it. Tight copy converts. Bloated copy bores.
January 10, 2026 at 5:50 PM
The delete key is your best friend. Every sentence in 2026 should earn its place. If it doesn't add value, create clarity, or drive action—cut it. Tight copy converts. Bloated copy bores.
Stop saying 'we're passionate' or 'we're committed.' Everyone claims that. In 2026, show it through guarantees, free trials, transparent pricing, or money-back promises. Proof over platitudes.
January 10, 2026 at 4:31 PM
Stop saying 'we're passionate' or 'we're committed.' Everyone claims that. In 2026, show it through guarantees, free trials, transparent pricing, or money-back promises. Proof over platitudes.
Your about page isn't about you—it's about why you matter to them. In 2026, flip the script: less resume, more relevance. Show how your journey solves their current problem.
January 10, 2026 at 5:27 AM
Your about page isn't about you—it's about why you matter to them. In 2026, flip the script: less resume, more relevance. Show how your journey solves their current problem.
Testimonials need specifics to work in 2026. 'Great service!' means nothing. 'Cut my editing time from 4 hours to 45 minutes' means everything. Hunt for detailed wins, not generic praise.
January 10, 2026 at 4:55 AM
Testimonials need specifics to work in 2026. 'Great service!' means nothing. 'Cut my editing time from 4 hours to 45 minutes' means everything. Hunt for detailed wins, not generic praise.
Benefits without proof = skepticism. Every claim you make in 2026 needs backup: data, testimonials, case studies, specifics. 'Results may vary' doesn't cut it anymore. Show the receipts or step aside.
January 10, 2026 at 3:41 AM
Benefits without proof = skepticism. Every claim you make in 2026 needs backup: data, testimonials, case studies, specifics. 'Results may vary' doesn't cut it anymore. Show the receipts or step aside.
Research beats guessing every time. Spend 2026 mining review sites, forums, and actual customer language. Copy their words back to them. Your creativity matters less than their recognition.
January 9, 2026 at 5:54 AM
Research beats guessing every time. Spend 2026 mining review sites, forums, and actual customer language. Copy their words back to them. Your creativity matters less than their recognition.
Your headline has one job in 2026: make someone think 'this is exactly what I need right now.' Not clever. Not cute. Not creative for creativity's sake. Instantly relevant or instantly ignored.
January 9, 2026 at 4:43 AM
Your headline has one job in 2026: make someone think 'this is exactly what I need right now.' Not clever. Not cute. Not creative for creativity's sake. Instantly relevant or instantly ignored.
The 2026 attention span isn't shrinking—it's selective. People will read 3000 words on what matters to them and scroll past 3 words that don't. Make your opening prove relevance in one sentence or lose them forever.
January 9, 2026 at 3:24 AM
The 2026 attention span isn't shrinking—it's selective. People will read 3000 words on what matters to them and scroll past 3 words that don't. Make your opening prove relevance in one sentence or lose them forever.
Stop writing to everyone. Your best 2026 copy speaks to ONE person with ONE specific problem. Mass appeal = mass mediocrity. Niche clarity = conversion. Pick your lane and own it completely.
January 8, 2026 at 5:15 AM
Stop writing to everyone. Your best 2026 copy speaks to ONE person with ONE specific problem. Mass appeal = mass mediocrity. Niche clarity = conversion. Pick your lane and own it completely.
2026 copywriting reality: You write strategy. Your job isn't to type faster—it's to think deeper about what moves your specific audience. The copywriters who thrive understand psychology, not just prompts.
January 8, 2026 at 4:48 AM
2026 copywriting reality: You write strategy. Your job isn't to type faster—it's to think deeper about what moves your specific audience. The copywriters who thrive understand psychology, not just prompts.
Objections aren't obstacles—they're opportunities. Address them head-on in your copy and watch resistance melt away.
January 8, 2026 at 2:40 AM
Objections aren't obstacles—they're opportunities. Address them head-on in your copy and watch resistance melt away.
Every great copywriter started by sucking at copywriting. The only difference between you and them? They kept writing anyway. Your turn.
January 7, 2026 at 5:58 AM
Every great copywriter started by sucking at copywriting. The only difference between you and them? They kept writing anyway. Your turn.
If your grandma can't understand your copy, it's too complicated. Simple wins. Always.
January 7, 2026 at 3:36 AM
If your grandma can't understand your copy, it's too complicated. Simple wins. Always.
The hook determines everything. If they don't read the first line, they won't read the second. Make your opening impossible to ignore.
January 7, 2026 at 2:39 AM
The hook determines everything. If they don't read the first line, they won't read the second. Make your opening impossible to ignore.
Your brand voice isn't what you want to sound like—it's what your audience needs to hear. Make it about them, always.
January 6, 2026 at 3:28 AM
Your brand voice isn't what you want to sound like—it's what your audience needs to hear. Make it about them, always.
The best copy doesn't sound like copy. It sounds like a conversation you're lucky to be part of.
January 6, 2026 at 2:17 AM
The best copy doesn't sound like copy. It sounds like a conversation you're lucky to be part of.
Your guarantee should be so strong it scares you a little. That's how you know it's powerful enough to overcome objections.
January 6, 2026 at 1:31 AM
Your guarantee should be so strong it scares you a little. That's how you know it's powerful enough to overcome objections.
The million-dollar skill? Writing copy that sounds effortless but was actually agonized over for hours. Easy reading is hard writing.
January 4, 2026 at 7:07 PM
The million-dollar skill? Writing copy that sounds effortless but was actually agonized over for hours. Easy reading is hard writing.
Social proof without context is just name-dropping. Show the transformation, the specific win, the moment doubt turned into belief.
January 4, 2026 at 6:47 PM
Social proof without context is just name-dropping. Show the transformation, the specific win, the moment doubt turned into belief.
You're not a copywriter. You're a translator—turning business jargon into human language that actually moves people to act.
January 4, 2026 at 5:04 PM
You're not a copywriter. You're a translator—turning business jargon into human language that actually moves people to act.
Your website copy should answer three questions in 5 seconds: What do you do? Why should I care? What do I do next? Nail this foundation first.
November 27, 2025 at 2:40 AM
Your website copy should answer three questions in 5 seconds: What do you do? Why should I care? What do I do next? Nail this foundation first.
If you're not testing your copy, you're guessing. A/B test everything. Let data guide your decisions, not ego.
November 26, 2025 at 5:58 AM
If you're not testing your copy, you're guessing. A/B test everything. Let data guide your decisions, not ego.
Short sentences hit hard. They create rhythm. They demand attention. Use them strategically and watch engagement soar.
November 26, 2025 at 3:36 AM
Short sentences hit hard. They create rhythm. They demand attention. Use them strategically and watch engagement soar.
Your landing page has one job: get them to take the next step. Stop confusing them with 47 different options.
November 26, 2025 at 2:39 AM
Your landing page has one job: get them to take the next step. Stop confusing them with 47 different options.