@thedifferenceengine.co
Unpredictability is destroying business playbooks faster than any recession could. Unlike recessions with predictable consumer patterns, wildly shifting policy changes are paralyzing strategic planning.
Farrah's latest Substack post discusses why a recession would be better: buff.ly/7G3n1jR
Farrah's latest Substack post discusses why a recession would be better: buff.ly/7G3n1jR
April 30, 2025 at 2:53 PM
Unpredictability is destroying business playbooks faster than any recession could. Unlike recessions with predictable consumer patterns, wildly shifting policy changes are paralyzing strategic planning.
Farrah's latest Substack post discusses why a recession would be better: buff.ly/7G3n1jR
Farrah's latest Substack post discusses why a recession would be better: buff.ly/7G3n1jR
In times of uncertainty, the best growth strategies start with listening. Qualitative research reveals what your customers need, fear, and where they are ready to go next. We help teams unlock growth by getting closer to your customers and revealing what matters most—let's talk. ☀️ buff.ly/Dg3ehtt
April 29, 2025 at 3:18 PM
In times of uncertainty, the best growth strategies start with listening. Qualitative research reveals what your customers need, fear, and where they are ready to go next. We help teams unlock growth by getting closer to your customers and revealing what matters most—let's talk. ☀️ buff.ly/Dg3ehtt
"Not everything that can be counted counts, and not everything that counts can be counted." Metrics matter, but so does trust. If you only look at what you can count, you might miss what really drives success. The best decisions come from balancing data with real human insight.☀️ buff.ly/O5M82Mm
April 25, 2025 at 2:15 PM
"Not everything that can be counted counts, and not everything that counts can be counted." Metrics matter, but so does trust. If you only look at what you can count, you might miss what really drives success. The best decisions come from balancing data with real human insight.☀️ buff.ly/O5M82Mm
Educational background is now one of the strongest forces shaping American politics. In the latest Cross Tabs, Farrah talks with Patrick Ruffini about how working-class voters across all races are shifting toward populist candidates: buff.ly/ol81rWB
April 24, 2025 at 2:12 PM
Educational background is now one of the strongest forces shaping American politics. In the latest Cross Tabs, Farrah talks with Patrick Ruffini about how working-class voters across all races are shifting toward populist candidates: buff.ly/ol81rWB
SEO Week is almost here! Join our founder Farrah on Wednesday, April 30 at 9:45 AM for her talk: “All the Wrong Tech for All the Right Reasons.” It’s a deep dive into empathy, strategy, and what tech can’t do. Use code SPEAKER-SPECIAL for $100 off your ticket! seoweek.org
April 18, 2025 at 4:03 PM
SEO Week is almost here! Join our founder Farrah on Wednesday, April 30 at 9:45 AM for her talk: “All the Wrong Tech for All the Right Reasons.” It’s a deep dive into empathy, strategy, and what tech can’t do. Use code SPEAKER-SPECIAL for $100 off your ticket! seoweek.org
What happens when tech execs try to “fix” government without understanding how it works? On the latest Cross Tabs, Farrah talks with civic tech expert Dan Hon about Elon Musk’s DOGE, Silicon Valley's flawed approach to public services, and why "efficiency" isn't always effective: buff.ly/zN90gZm
April 17, 2025 at 2:01 PM
What happens when tech execs try to “fix” government without understanding how it works? On the latest Cross Tabs, Farrah talks with civic tech expert Dan Hon about Elon Musk’s DOGE, Silicon Valley's flawed approach to public services, and why "efficiency" isn't always effective: buff.ly/zN90gZm
Change Research's lead pollster Lauren Goldstein is challenging research norms by focusing on the WHY behind opinions. Her approach incorporates open-ended questions that reveal motivations, interpretations, and personal stakes—making research not just accurate but actionable: buff.ly/BVNtPLE
April 11, 2025 at 6:09 PM
Change Research's lead pollster Lauren Goldstein is challenging research norms by focusing on the WHY behind opinions. Her approach incorporates open-ended questions that reveal motivations, interpretations, and personal stakes—making research not just accurate but actionable: buff.ly/BVNtPLE
Most Americans support abortion access, even some who identify as "pro-life." Why don’t polls always show that? On our new episode of Cross Tabs, Change Research’s Lauren Goldstein, PhD breaks down how open-ended questions, fresh samples, and nonpartisan framing reveal deeper values: buff.ly/tbUd02Z
April 9, 2025 at 5:13 PM
Most Americans support abortion access, even some who identify as "pro-life." Why don’t polls always show that? On our new episode of Cross Tabs, Change Research’s Lauren Goldstein, PhD breaks down how open-ended questions, fresh samples, and nonpartisan framing reveal deeper values: buff.ly/tbUd02Z
Consumer confidence just hit a 12-year low. It’s not just inflation, it’s distrust, disconnection, and political fallout. At The Difference Engine, we turn insight into strategy so orgs can respond with purpose, not panic. Get in touch with us to get the clarity you need. ☀️ buff.ly/la3qafG
April 3, 2025 at 3:50 PM
Consumer confidence just hit a 12-year low. It’s not just inflation, it’s distrust, disconnection, and political fallout. At The Difference Engine, we turn insight into strategy so orgs can respond with purpose, not panic. Get in touch with us to get the clarity you need. ☀️ buff.ly/la3qafG
Search is full of signals: clicks, rankings, bounce rates. But what about meaning? At SEO Week in NYC, our founder Farrah will show how fast, qualitative research helps you understand the humans behind the data and build smarter strategy. Get $100 off with code SPEAKER-SPECIAL ☀️ seoweek.org
April 2, 2025 at 2:36 PM
Search is full of signals: clicks, rankings, bounce rates. But what about meaning? At SEO Week in NYC, our founder Farrah will show how fast, qualitative research helps you understand the humans behind the data and build smarter strategy. Get $100 off with code SPEAKER-SPECIAL ☀️ seoweek.org
CDC data is disappearing. HIV, COVID, and LGBTQ health info altered or removed. When the numbers vanish, community insight becomes essential. If you rely on public data to make public health decisions, now’s the time to listen differently. We're ready to help shine the light.☀️ buff.ly/a3ntfpS
April 1, 2025 at 5:30 PM
CDC data is disappearing. HIV, COVID, and LGBTQ health info altered or removed. When the numbers vanish, community insight becomes essential. If you rely on public data to make public health decisions, now’s the time to listen differently. We're ready to help shine the light.☀️ buff.ly/a3ntfpS
Listening isn’t a luxury. It’s how #NGO adapt when data disappears and funding dries up. The Difference Engine uses qualitative research and strategy planning to help community orgs stay grounded, focused, and responsive when it matters most. Reach out to get started! ☀️https://buff.ly/YSta1wK
March 28, 2025 at 2:41 PM
Listening isn’t a luxury. It’s how #NGO adapt when data disappears and funding dries up. The Difference Engine uses qualitative research and strategy planning to help community orgs stay grounded, focused, and responsive when it matters most. Reach out to get started! ☀️https://buff.ly/YSta1wK
Behind every viral trend is an invisible architecture of influence. Online misinormation expert Renee DiResta highlights how audiences often consume content without understanding the economic incentives driving influencers and algorithms in this clip from Cross Tabs Podcast: buff.ly/shc5CDL
March 27, 2025 at 2:01 PM
Behind every viral trend is an invisible architecture of influence. Online misinormation expert Renee DiResta highlights how audiences often consume content without understanding the economic incentives driving influencers and algorithms in this clip from Cross Tabs Podcast: buff.ly/shc5CDL
When public data disappears, so does the truth businesses rely on. You can’t serve communities or protect your brand if your decisions are based on missing or manipulated facts. The Difference Engine is ready to help you navigate these gaps with research rooted in integrity. ☀️ buff.ly/O4TO6AN
March 26, 2025 at 3:00 PM
When public data disappears, so does the truth businesses rely on. You can’t serve communities or protect your brand if your decisions are based on missing or manipulated facts. The Difference Engine is ready to help you navigate these gaps with research rooted in integrity. ☀️ buff.ly/O4TO6AN
Clicks measure reach, but qualitative research reveals emotional impact. Interviews and forums uncover audience perceptions, driving campaigns that resonate deeper and last longer. Ready to amplify your impact? Reach out to The Difference Engine to get those critical insights! ☀️ buff.ly/UawJqgg
March 21, 2025 at 2:01 PM
Clicks measure reach, but qualitative research reveals emotional impact. Interviews and forums uncover audience perceptions, driving campaigns that resonate deeper and last longer. Ready to amplify your impact? Reach out to The Difference Engine to get those critical insights! ☀️ buff.ly/UawJqgg
Great businesses don’t just track numbers. They ask *why* patterns emerge. Qualitative research uncovers the human insights behind data, leading to smarter decisions. Want to move beyond assumptions? Let’s talk. ☀️ buff.ly/7kiSMnH
March 20, 2025 at 2:21 PM
Great businesses don’t just track numbers. They ask *why* patterns emerge. Qualitative research uncovers the human insights behind data, leading to smarter decisions. Want to move beyond assumptions? Let’s talk. ☀️ buff.ly/7kiSMnH
When creative projects start with confusion, they end with frustration. Madison Square Garden Group’s marketing team needed a better way to brief creative work, so we built a system that streamlined requests, cut down revisions, and improved results. We can help your team too! ☀️ buff.ly/1iY7S3z
March 17, 2025 at 2:47 PM
When creative projects start with confusion, they end with frustration. Madison Square Garden Group’s marketing team needed a better way to brief creative work, so we built a system that streamlined requests, cut down revisions, and improved results. We can help your team too! ☀️ buff.ly/1iY7S3z
Join us in NYC April 28 - May 1 for SEO Week, where our founder Farrah Bostic will be giving a talk: "All the Wrong Tech for All the Right Reasons." Learn the human way of gathering qualitative insights. Get tickets at seoweek.org and use promo code SPEAKER-SPECIAL for $100 off admission! ☀️
March 12, 2025 at 2:14 PM
Join us in NYC April 28 - May 1 for SEO Week, where our founder Farrah Bostic will be giving a talk: "All the Wrong Tech for All the Right Reasons." Learn the human way of gathering qualitative insights. Get tickets at seoweek.org and use promo code SPEAKER-SPECIAL for $100 off admission! ☀️
The shifts in US policy are shaping how your customers spend, what they expect, & who they trust. Ethnographic research helps businesses see how these shifts play out in real life by watching what customers do, not just what they say. Want to know your customers better? Let's talk! buff.ly/V2H8vxK
March 11, 2025 at 2:05 PM
The shifts in US policy are shaping how your customers spend, what they expect, & who they trust. Ethnographic research helps businesses see how these shifts play out in real life by watching what customers do, not just what they say. Want to know your customers better? Let's talk! buff.ly/V2H8vxK
Most businesses track what customers do. The smartest ones ask why. Metrics tell you what’s happening, but they don’t explain the emotions, perceptions, or motivations behind those actions. Want to stop guessing and start making decisions with real insight? Let’s talk. ☀️https://buff.ly/e3Wpcif
March 10, 2025 at 3:09 PM
Most businesses track what customers do. The smartest ones ask why. Metrics tell you what’s happening, but they don’t explain the emotions, perceptions, or motivations behind those actions. Want to stop guessing and start making decisions with real insight? Let’s talk. ☀️https://buff.ly/e3Wpcif
Nearly half of Democratic voters disapprove of their own party representatives in Congress. In this episode of Cross Tabs, Farrah speaks with political strategist Rachel Bitecofer about Democratic Party messaging failures and what effective opposition looks like in 2025: buff.ly/eBoVq79
March 6, 2025 at 3:30 PM
Nearly half of Democratic voters disapprove of their own party representatives in Congress. In this episode of Cross Tabs, Farrah speaks with political strategist Rachel Bitecofer about Democratic Party messaging failures and what effective opposition looks like in 2025: buff.ly/eBoVq79
New tariffs on Canada & Mexico take effect tomorrow. Prices will rise, supply chains will shift, and businesses that don’t understand customer & employee reactions will fall behind. The Difference Engine uncovers the insights others miss so you can act with clarity, not guesswork. buff.ly/z0TXaab ☀️
March 3, 2025 at 3:30 PM
New tariffs on Canada & Mexico take effect tomorrow. Prices will rise, supply chains will shift, and businesses that don’t understand customer & employee reactions will fall behind. The Difference Engine uncovers the insights others miss so you can act with clarity, not guesswork. buff.ly/z0TXaab ☀️
Most people have heard of surveys to gather information, which are great for collecting quick, high-level data. But if you need richer data than a simple survey, In-depth interviews allow you to truly understand your customer. Reach out to us if you need deeper customer insights! ☀️ buff.ly/4kiTeTg
February 28, 2025 at 3:00 PM
Most people have heard of surveys to gather information, which are great for collecting quick, high-level data. But if you need richer data than a simple survey, In-depth interviews allow you to truly understand your customer. Reach out to us if you need deeper customer insights! ☀️ buff.ly/4kiTeTg
Federal statistical agencies play a crucial role in collecting data for the public good, and the misuse of that data is unacceptable. Our current episode of Cross Tabs with Connie Citro of Amstat highlights the importance of these agencies: https://buff.ly/4aTmxaR
February 21, 2025 at 2:32 PM
Federal statistical agencies play a crucial role in collecting data for the public good, and the misuse of that data is unacceptable. Our current episode of Cross Tabs with Connie Citro of Amstat highlights the importance of these agencies: https://buff.ly/4aTmxaR