FrameLab
@theframelab.bsky.social
3.5K followers 7K following 320 posts
FrameLab is a newsletter about political language and the ideological structures that shape perception. We deconstruct propaganda to help you defend democracy. Founded by @gilduran.com and @george-lakoff.com
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theframelab.bsky.social
"How framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more."

bookshop.org/p/books/the-...
The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
Know Your Values and Frame the Debate
bookshop.org
Reposted by FrameLab
robertscotthorton.bsky.social
Gil Duran: When you see right-wing figures using the language of demons, Antichrists and apocalypse to attack their opponents, remember what you’re seeing. It's a deliberate effort to remake politics and holy war—a tactic that usually ends in violence.
What’s Up With Peter Thiel’s Obsession With the Antichrist?
The tech mogul is amping up his apocalyptic rhetoric—and adding a dangerous dose of extremism into the already-fraught culture war.
newrepublic.com
theframelab.bsky.social
Thanks for sharing the piece (and complaining about it) without reading it! Sorry that life is so confusing.
Reposted by FrameLab
gilduran.com
Gavin Newsom arc:

Act I: The Sellout. Newsom promotes right-wingers, excludes women from his podcast.

Act II: The Faceplant. The podcast = political disaster. Polls drop.

Act III: The Reckoning. Newsom reborn as resistance memelord.

Will it work? My thoughts:
www.theframelab.org/from-maga-la...
Newsom vs Trump: From MAGA Podcaster to Democratic Memelord
Gavin Newsom has pivoted from MAGA podcaster to resistance troll. The Democrat's whiplash highlights the hazards of chasing right-wing frames
www.theframelab.org
Reposted by FrameLab
gilduran.com
Democrats Urged to Bow Down to Tech Fascism.

As Trump and Silicon Valley robber barons dismantle US democracy, some Democratic consultants have a strange solution: surrender.

More at The Nerd Reich:

www.thenerdreich.com/democrats-ur...
Democrats Urged to Bow Down to Tech Fascism
As tech billionaires embrace Trump's authoritarianism, consultants urge Democrats to bend the knee in the name of Silicon Valley 'innovation.'
www.thenerdreich.com
Reposted by FrameLab
gilduran.com
5/ From climate change to pandemics to “AGI,” paranoid tech billionaires see threats everywhere.

But instead of using their power to solve them, they build escape hatches and doomsday bunkers for themselves.

Watch the full conversation on the Nerd Reich podcast:
www.youtube.com/watch?v=z_3P...
Zuckerberg’s Hawaii Compound: Burial Grounds, Bunkers & NDAs (What’s Actually Documented)
YouTube video by The Nerd Reich with Gil Duran
www.youtube.com
Reposted by FrameLab
Reposted by FrameLab
gilduran.com
1/ If Silicon Valley billionaires believe tech will create a better future … why are many of them quietly making luxury doomsday plans?

It's a tale of techno-optimists in the boardroom, “techno-doomers” in the bunker.

We break down the hypocrisy at Nerd Reich:

🧵

www.youtube.com/watch?v=z_3P...
Zuckerberg’s Hawaii Compound: Burial Grounds, Bunkers & NDAs (What’s Actually Documented)
YouTube video by The Nerd Reich with Gil Duran
www.youtube.com
Reposted by FrameLab
gilduran.com
Tech billionaires say they'll create a better future.

So, why are many of them buying luxury doomsday bunkers?

@taylorlorenz.bsky.social, Guthrie Scrimgeour & I discuss Zuckerberg's $300M Hawaii hideout and Sam Altman's stash of gold, guns and gas masks.
www.thenerdreich.com/why-are-sili...
Why Are Silicon Valley’s Utopians Are Prepping for Collapse?
Taylor Lorenz and Guthrie Scrimgeour Discuss Mark Zuckerberg's $300M Hawaii bunker on The Nerd Reich podcast
www.thenerdreich.com
theframelab.bsky.social
Trump's Epstein Betrayal Triggers MAGA 'Hero Frame' Collapse

With his flip-flop on the Epstein Files, Trump is reframing himself. The hero frame is collapsing into what we might call a Betrayer frame.

www.theframelab.org/trumps-epste...
Trump's Epstein Betrayal Triggers MAGA 'Hero Frame' Collapse
Trump's Epstein reversal triggers "betrayer frame" collapse as MAGA base burns hats, splits evenly on his handling—unprecedented skepticism.
www.theframelab.org
Reposted by FrameLab
nienkevenema.bsky.social
“A.I. tools that help everyone cannot arise from a vision of development that demands the capitulation of a majority to the self-serving agenda of the few.”
gilduran.com
Silicon Valley Is at an Inflection Point:

“We are now closer than ever to a world in which tech companies can seize land, operate their own currencies, reorder the economy and remake our politics with little consequence.” - @karenhao.bsky.social

gift link:
www.nytimes.com/2025/05/30/o...
Opinion | Silicon Valley Is at an Inflection Point
www.nytimes.com
Reposted by FrameLab
gilduran.com
I laid out most of this last July — and I was late to the game! Going forward, I hope journalists pay closer attention to the bizarre ideologies bubbling up out of the dark corners of Silicon Valley. When backed by tech billionaires, they become dangerous.

newrepublic.com/article/1839...
Where J.D. Vance Gets His Weird, Terrifying Techno-Authoritarian Ideas
Yes, Peter Thiel was the senator’s benefactor. But they’re both inspired by an obscure software developer who has some truly frightening thoughts about reordering society.
newrepublic.com
theframelab.bsky.social
Guiding principles that reporters, editors, politicians, social media influencers and citizens can use to protect the truth from lies and propaganda:

www.youtube.com/watch?v=N5oS...
15: How to Protect the Truth
YouTube video by FrameLab podcast
www.youtube.com
theframelab.bsky.social
Trump Evangelicals

Conservatism's #1 Rule

Fascism

Capitalism vs. Socialism

The American Idea

Biconceptualism

How the Government Frames Issues Like Torture, and more!

Dr. George Lakoff and Gil Durán answer listener questions: www.youtube.com/watch?v=60_e...
Trump, Evangelicals, Fascism, Torture, Propaganda: Q + A #1
YouTube video by FrameLab podcast
www.youtube.com
Reposted by FrameLab
leonsimons.bsky.social
Climate Chat starting in one hour:

"Driving Public Demand for Climate Action" with author & advocate David Fenton @dfenton.bsky.social

www.youtube.com/live/8o4Y6FP...
Reposted by FrameLab
glenjackson.bsky.social
THE FOSSIL FUEL INDUSTRY'S 'EXISTENTIAL CHOICE' 🔥
By @davidfenton.bsky.social • 23 May 2024

David Fenton, a longtime FrameLab collaborator and guest contributor, delivered this speech at EarthX in #dallas on April 24.

www.theframelab.org/the-fossil-f...
David Fenton: Oil industry must accept climate reality
The oil and gas industry has done some truly great things. But it's time for a major change
www.theframelab.org
Reposted by FrameLab
gpfriend.bsky.social
"Drawing on over 50 years as a communications strategist, David Fenton outlines how to help Americans grasp the threat of Global Heating. In this 3-minute read, he explains how the climate movement is losing the information war, and lays out ideas for how to win."www.theframelab.org/how-to-s...
How to Stop Trump's Climate Pollution
Donald Trump is waging war on Earth and its people — but the people mostly don’t know it.
www.theframelab.org
theframelab.bsky.social
How to communicate effectively about global warming, Dr. George Lakoff and Gil Durán talk with communications expert David Fenton:

www.youtube.com/watch?v=19UJ...
Survival - with Special Guest David Fenton
YouTube video by FrameLab podcast
www.youtube.com
theframelab.bsky.social
Dr. George Lakoff and Gil Durán discuss the central metaphor of Trump's presidency: "the President is the Nation."

www.youtube.com/watch?v=L1I-...
Trump’s Dangerous Metaphor / Cambridge Analytica
YouTube video by FrameLab podcast
www.youtube.com