Gary Ruddell
@thegaryruddell.bsky.social
Founder of Switchfire | Doing advertising things with amazing companies around the world 🌍
YouTube: www.youtube.com/@thegaryruddell
LinkedIn: www.linkedin.com/in/thegaryruddell
Personal Site: www.garyruddell.com
Company Site: www.switchfire.co
YouTube: www.youtube.com/@thegaryruddell
LinkedIn: www.linkedin.com/in/thegaryruddell
Personal Site: www.garyruddell.com
Company Site: www.switchfire.co
Stop creating content that makes YOU feel smart.
Instead, do this:
Make content that makes BUYERS feel certain.
Instead, do this:
Make content that makes BUYERS feel certain.
December 23, 2025 at 11:02 AM
Stop creating content that makes YOU feel smart.
Instead, do this:
Make content that makes BUYERS feel certain.
Instead, do this:
Make content that makes BUYERS feel certain.
I took this amazing @Canon QX20 photo printer kit to Madrid, and the results were fabulous!
I made a little video about it: https://youtu.be/gQKvomUSuiE?si=vEE3jMh-nZrCHyZF
I made a little video about it: https://youtu.be/gQKvomUSuiE?si=vEE3jMh-nZrCHyZF
December 13, 2025 at 12:28 PM
I took this amazing @Canon QX20 photo printer kit to Madrid, and the results were fabulous!
I made a little video about it: https://youtu.be/gQKvomUSuiE?si=vEE3jMh-nZrCHyZF
I made a little video about it: https://youtu.be/gQKvomUSuiE?si=vEE3jMh-nZrCHyZF
And just like that, tomorrow's new newsletter is scheduled! Back to edition #1.
November 29, 2025 at 11:37 AM
And just like that, tomorrow's new newsletter is scheduled! Back to edition #1.
Yesterday I killed my 5,000-subscriber newsletter.
Why?
Because my career has grown and evolved fundamentally since starting that newsletter.
And for the last year, I haven't been talking about the things that most of those people signed up for.
Why?
Because my career has grown and evolved fundamentally since starting that newsletter.
And for the last year, I haven't been talking about the things that most of those people signed up for.
November 28, 2025 at 12:29 PM
Yesterday I killed my 5,000-subscriber newsletter.
Why?
Because my career has grown and evolved fundamentally since starting that newsletter.
And for the last year, I haven't been talking about the things that most of those people signed up for.
Why?
Because my career has grown and evolved fundamentally since starting that newsletter.
And for the last year, I haven't been talking about the things that most of those people signed up for.
In tomorrow's newsletter, I'll be sharing insights from my week on the ground in Madrid.
You can join 5,000+ people here: www.garyruddell.com/newsletter
You can join 5,000+ people here: www.garyruddell.com/newsletter
November 22, 2025 at 11:06 AM
In tomorrow's newsletter, I'll be sharing insights from my week on the ground in Madrid.
You can join 5,000+ people here: www.garyruddell.com/newsletter
You can join 5,000+ people here: www.garyruddell.com/newsletter
If you're a business owner, sell anything, or you're a marketer. This is essential reading.
Who's read it? Show yourselves!
Who's read it? Show yourselves!
November 20, 2025 at 12:59 PM
If you're a business owner, sell anything, or you're a marketer. This is essential reading.
Who's read it? Show yourselves!
Who's read it? Show yourselves!
One viral post.
One major campaign.
One breakthrough client.
That's not how building authority works.
Authority compounds through small, visible actions that create connections you can't predict.
One major campaign.
One breakthrough client.
That's not how building authority works.
Authority compounds through small, visible actions that create connections you can't predict.
November 19, 2025 at 11:02 AM
One viral post.
One major campaign.
One breakthrough client.
That's not how building authority works.
Authority compounds through small, visible actions that create connections you can't predict.
One major campaign.
One breakthrough client.
That's not how building authority works.
Authority compounds through small, visible actions that create connections you can't predict.
Window seat, white wine, cheese, and Iberico ham.
My Leica Q2 sat on the table.
Two university students appeared outside in the rain.
Hand signals asking to photograph me through the glass.
Then one came in, not to sell me the photo, but for help.
My Leica Q2 sat on the table.
Two university students appeared outside in the rain.
Hand signals asking to photograph me through the glass.
Then one came in, not to sell me the photo, but for help.
November 18, 2025 at 11:03 AM
Window seat, white wine, cheese, and Iberico ham.
My Leica Q2 sat on the table.
Two university students appeared outside in the rain.
Hand signals asking to photograph me through the glass.
Then one came in, not to sell me the photo, but for help.
My Leica Q2 sat on the table.
Two university students appeared outside in the rain.
Hand signals asking to photograph me through the glass.
Then one came in, not to sell me the photo, but for help.
In yesterday's newsletter, I helped 5,000+ readers lose fewer leads.
And it starts with experiencing your own customer journey.
As a customer.
Most businesses trust their systems to work.
How many actually test them?
And it starts with experiencing your own customer journey.
As a customer.
Most businesses trust their systems to work.
How many actually test them?
November 17, 2025 at 11:02 AM
In yesterday's newsletter, I helped 5,000+ readers lose fewer leads.
And it starts with experiencing your own customer journey.
As a customer.
Most businesses trust their systems to work.
How many actually test them?
And it starts with experiencing your own customer journey.
As a customer.
Most businesses trust their systems to work.
How many actually test them?
Not every post needs to close a deal.
Some content is just connection.
Some is just clarity.
But if you're building a brand with commercial intent, most of your content should have a commercial spine.
Some content is just connection.
Some is just clarity.
But if you're building a brand with commercial intent, most of your content should have a commercial spine.
November 16, 2025 at 11:02 AM
Not every post needs to close a deal.
Some content is just connection.
Some is just clarity.
But if you're building a brand with commercial intent, most of your content should have a commercial spine.
Some content is just connection.
Some is just clarity.
But if you're building a brand with commercial intent, most of your content should have a commercial spine.
True story and a valuable lesson👇
I photographed a family business a few months ago after they'd just finished laying my lawn.
50 years of history. Three generations.
They even grow their own grass. Incredible service.
I photographed a family business a few months ago after they'd just finished laying my lawn.
50 years of history. Three generations.
They even grow their own grass. Incredible service.
November 15, 2025 at 11:01 AM
True story and a valuable lesson👇
I photographed a family business a few months ago after they'd just finished laying my lawn.
50 years of history. Three generations.
They even grow their own grass. Incredible service.
I photographed a family business a few months ago after they'd just finished laying my lawn.
50 years of history. Three generations.
They even grow their own grass. Incredible service.
One of the things I've noticed is that strategy decks are habitual liars.
Not intentionally.
But they show a version of reality that just doesn't exist.
- Clean customer journey maps.
- Perfect user flows.
- Seamless touchpoints.
Not intentionally.
But they show a version of reality that just doesn't exist.
- Clean customer journey maps.
- Perfect user flows.
- Seamless touchpoints.
November 14, 2025 at 11:03 AM
One of the things I've noticed is that strategy decks are habitual liars.
Not intentionally.
But they show a version of reality that just doesn't exist.
- Clean customer journey maps.
- Perfect user flows.
- Seamless touchpoints.
Not intentionally.
But they show a version of reality that just doesn't exist.
- Clean customer journey maps.
- Perfect user flows.
- Seamless touchpoints.
We turn down more projects than we accept.
Not because we're being selective for ego.
Because bad-fit clients waste everyone's time.
Someone who isn't desperate for what we offer will negotiate forever, question every decision, and blame us when results don't match unrealistic expectations.
Not because we're being selective for ego.
Because bad-fit clients waste everyone's time.
Someone who isn't desperate for what we offer will negotiate forever, question every decision, and blame us when results don't match unrealistic expectations.
November 13, 2025 at 11:02 AM
We turn down more projects than we accept.
Not because we're being selective for ego.
Because bad-fit clients waste everyone's time.
Someone who isn't desperate for what we offer will negotiate forever, question every decision, and blame us when results don't match unrealistic expectations.
Not because we're being selective for ego.
Because bad-fit clients waste everyone's time.
Someone who isn't desperate for what we offer will negotiate forever, question every decision, and blame us when results don't match unrealistic expectations.