The lean startup process entails that an entrepreneur should utilize a systematic approach to business planning. The means of this systematic approach would be through the documentation of the customer discovery phase, and the documentation of the customer validation phase. The documentation tools would best be facilitated through various online office tools for an entrepreneur to utilize. I recommend a book titled…

Customer validation would be the iterative step within the validation phase. Validation would be defined as to recognize, establish, or illustrate the worthiness or legitimacy of, in this case, a business opportunity. The customer validation phase entails testing business model canvas hypotheses to determine the legitimacy of an economic opportunity. An entrepreneur would cycle through, in sequential order, validating each business model hypotheses (value proposition), customer relationship hypotheses, and customer segment hypotheses.

Customer validation would be the iterative step within the validation phase. Validation would be defined as to recognize, establish, or illustrate the worthiness or legitimacy of, in this case, a business opportunity. The customer validation phase entails testing business model canvas hypothesis to determine the legitimacy of an economic opportunity. An entrepreneur would cycle through, in sequential order, validating each business model hypothesis (value proposition), customer relationship hypothesis, and customer segment hypothesis.

The four phases of the lean start up process would be customer discovery, customer validation, customer creation, and company building. Customer discovery is integral in understanding your audience's needs. I discovered through my education that a pivot sequence or any changes to a customer's profile within the customer validation phase would be an iterate change to a segment of the business model canvas.

Customer discovery involves identifying a user profile and understanding the issues that need economic solutions. Entrepreneurs must seek opportunities related to these user problems. This process is ongoing, emphasizing the importance of continuous feedback to refine understanding and enhance the viability of potential solutions.

I discovered through my education that an innovation strategy is also called a growth strategy. Defined within a business or marketing context, it would be optimal for an entrepreneur to approach a monopoly like existence. Product differentiation, broad or narrow, would be optimal as well.