The Media Leader UK
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Reposted by The Media Leader UK
NEW: I spoke to The Sun's digital director and assistant editor to understand why the time is ripe for the outlet to launch a partial paywall.
“I think people need to take and place as many bets as possible in this market and try to create as many co-existing revenue streams as possible.”
“I think people need to take and place as many bets as possible in this market and try to create as many co-existing revenue streams as possible.”
‘Place as many bets as possible’: Behind The Sun’s hybrid paywall strategy - The Media Leader
The outlet's digital director and assistant editor discussed the strategic move of installing a partial paywall.
uk.themedialeader.com
February 11, 2025 at 11:11 AM
NEW: I spoke to The Sun's digital director and assistant editor to understand why the time is ripe for the outlet to launch a partial paywall.
“I think people need to take and place as many bets as possible in this market and try to create as many co-existing revenue streams as possible.”
“I think people need to take and place as many bets as possible in this market and try to create as many co-existing revenue streams as possible.”
Reasons to be cheerful 1,2,3:
uk.themedialeader.com/broadcasters...
uk.themedialeader.com/broadcasters...
Broadcasters have reasons to be cheerful among the gloom - The Media Leader
TV viewing and reach have declined as UK broadcasters slashed spend on home-grown premium content. But could a new production powerhouse come to the rescue?
uk.themedialeader.com
February 13, 2025 at 9:20 AM
Reasons to be cheerful 1,2,3:
uk.themedialeader.com/broadcasters...
uk.themedialeader.com/broadcasters...