the modernist
@themodernist.bsky.social
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magazine, bookshop, gallery, publisher, events. 20th century architecture & design. a non profit social enterprise.
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![BEA : Your guide to London Heathrow Airport : BEA Executive Club edition : folder : British European Airways : Sales Department : London : nd [c.1965]. A rather fine small format card folder issued by the BEA Sales Development department for members of the BEA "Executive Club"; I suspect this is why this is pocket sized and on stiff card to both give a feel of quality and durability.
It shows the stamp of BEA's 1960's corporate identity developed by designer Mary de Saulles whose 'red square' identity came into use c.1958 - 1960 and included all elements of the company's fleet and publicity. Undated this shows, rather well, the tail of a BEA Hawker Siddeley Trident and this aircraft, an early tri-jet, came into service with BEA in 1964. The upper two thirds of the cover are dominated by the graphic of a tail fin showing the BEA and Trident symbols and against the blue sky white 'thrust' lines to give the impression of speed.](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:yqh2atawixxlb6ncx2fh73r6/bafkreia2vtpnv56jwgevxkap35aawi7yagzk7vrzpv67a6xgfa3ixscumy@jpeg)
the modernist
@themodernist.bsky.social
· Aug 22
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the modernist
@themodernist.bsky.social
· Jul 30
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