Théo Aiolfi
@theoaiolfi.bsky.social
930 followers 530 following 120 posts
Junior Professor at Université Bourgogne Europe | Associate researcher at Vrije Universiteit Brussel | Convenor of @populismpsa.bsky.social | Populism; Style; Far-right; Identity https://tinyurl.com/populiststyle
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theoaiolfi.bsky.social
My first book, The Populist Style, is finally out! 🎉✨

It is available in open access (direct link to the PDF: tinyurl.com/PopulistStyl...) and there is a 30% discount code (NEW30) for those who want to get a hardback copy (edin.ac/3WIe0Sr).

Here's a summary of the book's key arguments:

1/25
theoaiolfi.bsky.social
Je travaille maintenant à Dijon, mais je reste affilié à la VUB où je travaillais l'an passé. Et je garde beaucoup d'affection pour Bruxelles !
theoaiolfi.bsky.social
Si vous parlez anglais, ce petit extrait du livre de Sclafani vous montre un peu le genre d'analyse que les collègues sociolinguistes font sur lui :

static.routledge.com/978113824450...
static.routledge.com
theoaiolfi.bsky.social
Bien sûr, en termes de richesse lexicale et de sophistication de la langue, le constat est simple pour Trump. Mais au-delà de ces mesures linguistiques, il y a des choses à dire sur la façon dont il parle. Son usage du discours rapporté, son sens de la répartie, ses digressions métadiscursives,...
theoaiolfi.bsky.social
Merci beaucoup, c'était un plaisir !
theoaiolfi.bsky.social
C'est un beau compliment, merci ! Je le fais à ma modeste mesure, mais il y a nombre de spécialistes qui font l'exégèse très détaillée du discours de Trump.

Ma référence reste Jennifer Sclafani et son livre "Talking Donald Trump", qui va bien plus en profondeur que moi.
theoaiolfi.bsky.social
Last reminder 📢

Only three days left to submit your abstracts for our online symposium on the visual side of populism!

tinyurl.com/VisualPopuli...
populismpsa.bsky.social
Announcing the online symposium "Visualising populist identities", organised by @waxwards.bsky.social and @theoaiolfi.bsky.social on Dec 2-3, 2025, with keynotes by @mecasullo.bsky.social and @benmoffitt.bsky.social

Read the CfP here (tinyurl.com/VisualPopuli...) & submit your abstracts by July 31
Reposted by Théo Aiolfi
waxwards.bsky.social
Last chance to apply for our online symposium on Visual Populism. Deadline 31 July!

#cfp #populism #visual #mediastudies
populismpsa.bsky.social
Announcing the online symposium "Visualising populist identities", organised by @waxwards.bsky.social and @theoaiolfi.bsky.social on Dec 2-3, 2025, with keynotes by @mecasullo.bsky.social and @benmoffitt.bsky.social

Read the CfP here (tinyurl.com/VisualPopuli...) & submit your abstracts by July 31
Reposted by Théo Aiolfi
cevipof.bsky.social
bolandeira.bsky.social
Thrilled to share this (apparently controversial) piece with @theoaiolfi.bsky.social digging into how the French left imagines “the people.”

From LFI’s shifting tactics to Ruffin–Mélenchon frictions, creolisation, and the stakes of radical democracy — we go there!
theoaiolfi.bsky.social
📢 New article with @bolandeira.bsky.social in JCES!

Can left populism embrace anti-racism & queer politics - or must it stick to patriotism to reach “the people”?

We reply to Rojas-Andrés, Mazzolini & Custodi with a French case: the Mélenchon–Ruffin split.👇

www.tandfonline.com/doi/full/10....
theoaiolfi.bsky.social
Kind reminder about the deadline at the end of July to submit abstracts for the online symposium "Visualising populist identities" on December 2nd and 3rd!

Call for Paper here: tinyurl.com/VisualPopuli...

Abstract submission there: tinyurl.com/VisualisingP...
populismpsa.bsky.social
Announcing the online symposium "Visualising populist identities", organised by @waxwards.bsky.social and @theoaiolfi.bsky.social on Dec 2-3, 2025, with keynotes by @mecasullo.bsky.social and @benmoffitt.bsky.social

Read the CfP here (tinyurl.com/VisualPopuli...) & submit your abstracts by July 31
theoaiolfi.bsky.social
15/
So, must left populism choose patriotism over “minority” struggles?
The French case suggests otherwise: créole populism—anti-racist and pluralist—proved more promising than the sovereigntist turn, both electorally and as a strategy for radical democracy.
theoaiolfi.bsky.social
14/
Créolisation names a different universalism—open, conflictual, grounded in difference.
It is not a boutique cultural gesture, but a "dirty", grassroots process that emerges from below and redefines who "the people" can be.
theoaiolfi.bsky.social
13/
Créolisation pictures the people not as a fixed identity but as a relation—open, unstable, shaped by intertwined histories and cultures.
It roots universalism in lived plural vulnerability, not abstract national sameness.
theoaiolfi.bsky.social
12/
Seeing those limits, Mélenchon shifted strategy.
Instead of wooing far-right voters, he mobilised subaltern precarious groups—especially racialised abstentionists—and grounded this move in Édouard Glissant’s concept of créolisation.
theoaiolfi.bsky.social
11/
In France, the sovereigntist gambit aimed to lure mob-leaning far-right voters into supporting the left. But it failed. The “faché pas facho” line proved to be a dead-end.
As @ericfassin.bsky.social notes, it misunderstands far-right loyalty and ends up reinforcing exclusion.
theoaiolfi.bsky.social
10/
We build a typology mapping three expressions of invisibilised masses (that can overlap):
(1) Subalterns – excluded by race, gender or status
(2) The precarious – atomised, insecure workers
(3) The mob – déclassé, fringed, resentful groups courted by the far-right
theoaiolfi.bsky.social
9/
To grasp this turn, remember that populism is not only about stylistic transgressions of charismatic leaders—it is about who is drawn onto the stage.

Its transgression lies in mobilising the invisibilised—sectors that are, in fact, very diverse, literally heterogeneous.
theoaiolfi.bsky.social
8/
Gradually, however, Mélenchon pivoted. He refocused on abstentionist, racialised, precarious voters in the banlieues, adopting an openly anti-racist, feminist, and queer-inclusive discourse.
It was not a strategic shift that happened smoothly, and he has been heavily criticised for this choice.
theoaiolfi.bsky.social
7/
Mélenchon initially backed that line. The so-called "faché pas facho [angry, not fascist]" strategy assumed that far-right voters weren't inherently reactionary, but simply lacked alternatives—and that appealing to national symbols could bring them (back) to the left.
theoaiolfi.bsky.social
6/
To reach them, Ruffin embraced patriotic tropes, and set aside race and gender issues, seen as "divisive".

This was in line with LFI’s "sovereigntist" phase: attempting to reconstruct a national-popular identity to rally dissatisfied citizens leaning toward the far-right.
theoaiolfi.bsky.social
5/
Our case study is the split within La France Insoumise between @jlmelenchon.bsky.social and @francoisruffin.fr.

Ruffin sought to rally what he called "les petits blancs"—"little white people" of deindustrialized and rural France: outraged citizens who have increasingly turned to the far-right.
theoaiolfi.bsky.social
4/
Whereas thought-provoking, we challenge that assumption. We claim that there is no clear pre-formed people waiting to be addressed.
Populism constructs “the people” through antagonisms—and through political choices about who becomes visible.
theoaiolfi.bsky.social
3/
Their remedy is a return to patriotic and national symbols to forge a majoritarian bloc. Playing the "national-popular" card, they claim, is a way to speak the language of ordinary citizens. In this view, anti-racism & queer politics fragment rather than unite "the people".
theoaiolfi.bsky.social
2/
In their recent and insightful work, Rojas-Andrés, Mazzolini & Custodi argue that Spain’s populist radical left short-circuited itself by drifting into cultural elitism—alienating its “natural addressees” by prioritising “identity” agendas.
theoaiolfi.bsky.social
📢 New article with @bolandeira.bsky.social in JCES!

Can left populism embrace anti-racism & queer politics - or must it stick to patriotism to reach “the people”?

We reply to Rojas-Andrés, Mazzolini & Custodi with a French case: the Mélenchon–Ruffin split.👇

www.tandfonline.com/doi/full/10....