For many small businesses and startups, “branding” feels like something only big companies with big budgets can afford. Think Coca-Cola, Nike, or Apple. But here’s the truth: you don’t need millions of dollars to make your brand memorable. Brand recognition isn’t about how much money you spend — it’s about how consistently and strategically you present your business to the world.

When it comes to hiring a designer, one of the first questions businesses ask is: “How much will it cost?” The truth? There’s no single answer. Design pricing can vary widely — from $50 logos on gig sites to multi-thousand-dollar branding projects at established studios. What matters more than the number is understanding what you’re paying for — and why good design is worth the investment.

Hiring a freelance designer can be one of the smartest moves a business makes — but if you’ve never worked with one before, it can also feel a little uncertain. Will they “get” your brand? How much will it cost? What’s the process like? The good news is: working with a freelancer doesn’t have to be complicated. In fact, with the right expectations in place, it can be one of the most flexible, efficient, and rewarding ways to get great design work done.

Project Overview Commissioned by Euroscape Travel Pty Ltd, a wholesale travel provider for the Australian market, this project involved designing a complete brochure series that promoted destinations across Europe and the Mediterranean. I created custom vector illustrations of landmarks, folk characters, and cultural icons, then combined them into engaging brochure covers and layouts. The goal was to make the brand feel…