🖤 The Persona Effect is available now.
www.thepersonaeffect.com

Because AI isn’t the problem.
Abdication is.
And your voice is too important to hand over.

#humanaicollaboration #thepersonaeffect #marketingstrategy #brandpositioningstrategy #marketingwithsoul #womensupportingwomen

This isn’t a funnel.
It’s not a tactic.
It’s a lifeline –
For any founder who feels like a visitor in their own business.

For anyone who’s ever said –
“This sounds fine… but it’s not quite me.”

If that’s you –
This is your way back.

So I began again.
This time, as the student – not the teacher.
I applied the PersonaMarketing™ method – to me.

That method became a message.
That message became a movement.
And now a book:
The Persona Effect

That was the quiet turning point.
What emerged wasn’t a new plan.
It was a whisper.
A quiet, persistent truth I’d taught to hundreds…
But never truly lived.

I didn’t need to scale something.
I needed to come home to myself.

I tried to follow old strategies.
Tried to fix things with funnels.
I even bought someone else’s copy templates, thinking it would help.

Nothing worked.
Because the problem wasn’t tactical.
I’d disconnected from the root of everything –
My own essence.

I’d spent years guiding others to build powerful, true-to-them brands.
Voice. Message. Rhythm. Clarity.

But I hadn’t truly claimed those things for myself.

The identity I’d built –
The “strong one”,
The strategist,
The one with the answers –

It cracked.

In 2020, I shut down a six-figure business.
Not because it wasn’t working on paper –
But because something inside me had quietly fallen apart.

My Dad had just passed away.
And with him, something else slipped away –
My direction. My anchor. My voice.

Pre-order *The Persona Effect*
👉 amzn.eu/d/aXmIUVX