Shari Berg/The Write Reflection
@thewritereflection.bsky.social
I'm a copywriter and content strategist based in Pittsburgh, PA serving small to medium-sized organizations. As a former journalist, I have the skills to write about any industry intelligently. I'm the published author of "Wars End With Me."
It’s (Not) All In Your Head
My Battle with Chiari Malformation
open.substack.com
September 29, 2025 at 1:32 PM
Don't be a knob. Learn how to tag other professionals the right way on LinkedIn. These rules apply to any social media platform.
shariberg.substack.com/p/tag-youre-...
shariberg.substack.com/p/tag-youre-...
Tag, You’re It! LinkedIn Tagging Etiquette For Real Engagement
I always get a chuckle out of someone tagging me in their post or comment on LinkedIn.
shariberg.substack.com
September 18, 2025 at 2:24 PM
Don't be a knob. Learn how to tag other professionals the right way on LinkedIn. These rules apply to any social media platform.
shariberg.substack.com/p/tag-youre-...
shariberg.substack.com/p/tag-youre-...
It's hard to believe it's been 24 years since 9/11. Our thoughts and prayers go out to the families who lost loved ones that day, along with our appreciation for the first responders who gave their all during rescue and recovery. We see you, and we will never forget you.
September 11, 2025 at 12:22 PM
It's hard to believe it's been 24 years since 9/11. Our thoughts and prayers go out to the families who lost loved ones that day, along with our appreciation for the first responders who gave their all during rescue and recovery. We see you, and we will never forget you.
*Laughs maniacally in human content strategist*
AI will replace humans, they said. Sure it will...
AI will replace humans, they said. Sure it will...
September 2, 2025 at 4:03 PM
*Laughs maniacally in human content strategist*
AI will replace humans, they said. Sure it will...
AI will replace humans, they said. Sure it will...
Putting off until tomorrow what you should do today can wreck your small business goals. Learn how to avoid procrastination with these handy tips:
www.thewritereflection.com/2025/08/22/b...
www.thewritereflection.com/2025/08/22/b...
Breaking the Procrastination Trap: Your Small Business Can't Afford to Wait - THE WRITE REFLECTION - The Write Reflection
Stop procrastinating on your business launch. Learn why entrepreneurs delay and get proven strategies to beat analysis paralysis.
www.thewritereflection.com
August 22, 2025 at 1:33 PM
Putting off until tomorrow what you should do today can wreck your small business goals. Learn how to avoid procrastination with these handy tips:
www.thewritereflection.com/2025/08/22/b...
www.thewritereflection.com/2025/08/22/b...
It's #NationalBlackCatAppreciationDay. One of my best-performing newsletters was the one I wrote to honor my 17-year-friendship with my mini-panther, Zorro. He crossed the Rainbow Bridge in November, but his life lessons will forever impact me.
shariberg.substack.com/p/how-to-be-...
shariberg.substack.com/p/how-to-be-...
How To Be A Better Human: Life Lessons From My Cat
For those times when "humaning" can get a little overwhelming
shariberg.substack.com
August 17, 2025 at 4:48 PM
It's #NationalBlackCatAppreciationDay. One of my best-performing newsletters was the one I wrote to honor my 17-year-friendship with my mini-panther, Zorro. He crossed the Rainbow Bridge in November, but his life lessons will forever impact me.
shariberg.substack.com/p/how-to-be-...
shariberg.substack.com/p/how-to-be-...
Panicked about AI search and how to rank? Don't make the mistake of falling into unethical practices.
shariberg.substack.com/p/the-rise-a...
shariberg.substack.com/p/the-rise-a...
The Rise – and Inevitable Fall – of Black Hat SEO for AI Search Engines
I’ve been “doing SEO” for a long time, friends.
shariberg.substack.com
July 22, 2025 at 2:55 PM
Panicked about AI search and how to rank? Don't make the mistake of falling into unethical practices.
shariberg.substack.com/p/the-rise-a...
shariberg.substack.com/p/the-rise-a...
As businesses rush to automate everything, a surprising shift is happening: people are seeking out authentic human connection more than ever. Discover why human touch is becoming the ultimate business advantage in an AI-saturated world.
shariberg.substack.com/p/the-connec...
shariberg.substack.com/p/the-connec...
The Connection Economy
Why Human Relationships Matter More Than Ever
shariberg.substack.com
July 11, 2025 at 4:04 PM
As businesses rush to automate everything, a surprising shift is happening: people are seeking out authentic human connection more than ever. Discover why human touch is becoming the ultimate business advantage in an AI-saturated world.
shariberg.substack.com/p/the-connec...
shariberg.substack.com/p/the-connec...
On today's episode of marketing fails, we have this tone-deaf slogan from Australian teeth-whitening brand White Glo plastered all over Melbourne and Sydney.
May 28, 2025 at 1:33 PM
On today's episode of marketing fails, we have this tone-deaf slogan from Australian teeth-whitening brand White Glo plastered all over Melbourne and Sydney.
Please don't forget the real reason for this "holiday."
May 26, 2025 at 1:27 PM
Please don't forget the real reason for this "holiday."
If you must use AI for any aspect of your business, please go the extra mile to fact-check all output. It's your reputation on the line. Not sure how to verify AI-generated output? We can help.
May 19, 2025 at 2:34 PM
If you must use AI for any aspect of your business, please go the extra mile to fact-check all output. It's your reputation on the line. Not sure how to verify AI-generated output? We can help.
If you spend any amount of time on LinkedIn, you're probably asking yourself the same question that appears on this street sign.
Lucky for you, we tracked down the infamous Nick Power and picked his brain.
www.thewritereflection.com/2025/05/12/t...
Lucky for you, we tracked down the infamous Nick Power and picked his brain.
www.thewritereflection.com/2025/05/12/t...
May 14, 2025 at 4:52 PM
If you spend any amount of time on LinkedIn, you're probably asking yourself the same question that appears on this street sign.
Lucky for you, we tracked down the infamous Nick Power and picked his brain.
www.thewritereflection.com/2025/05/12/t...
Lucky for you, we tracked down the infamous Nick Power and picked his brain.
www.thewritereflection.com/2025/05/12/t...
Before you fall for a misinformation campaign and unwittingly pass along the fake news, verify what you're seeing.
Check out our latest blog to find some actionable tips on how to identify whether what you're seeing is worth believing.
www.thewritereflection.com/2025/04/23/e...
Check out our latest blog to find some actionable tips on how to identify whether what you're seeing is worth believing.
www.thewritereflection.com/2025/04/23/e...
Extra! Extra! Read All About It! (Spotting Fake News Online, That Is) - THE WRITE REFLECTION - The Write Reflection
Can you tell legit news from misinformation? Learn how to spot fake news online before you unwittingly share it.
www.thewritereflection.com
April 28, 2025 at 3:04 PM
Before you fall for a misinformation campaign and unwittingly pass along the fake news, verify what you're seeing.
Check out our latest blog to find some actionable tips on how to identify whether what you're seeing is worth believing.
www.thewritereflection.com/2025/04/23/e...
Check out our latest blog to find some actionable tips on how to identify whether what you're seeing is worth believing.
www.thewritereflection.com/2025/04/23/e...
Written words are powerful. Taking the time to build meaningful relationships with others matters. This interview is a perfect illustration of why (at the 1-hour mark).
www.youtube.com/watch?v=Db4L...
www.youtube.com/watch?v=Db4L...
Why I'm Leaving Marketing—Connecting The Dots ft. Amy Elliott
YouTube video by FourNine Marketing
www.youtube.com
April 25, 2025 at 1:54 PM
Written words are powerful. Taking the time to build meaningful relationships with others matters. This interview is a perfect illustration of why (at the 1-hour mark).
www.youtube.com/watch?v=Db4L...
www.youtube.com/watch?v=Db4L...
Do you know the difference between a business and a brand? Surprisingly, many don't.
shariberg.substack.com/p/the-differ...
shariberg.substack.com/p/the-differ...
The Difference Between a Brand and a Business
Picture it.
shariberg.substack.com
April 23, 2025 at 2:24 PM
Do you know the difference between a business and a brand? Surprisingly, many don't.
shariberg.substack.com/p/the-differ...
shariberg.substack.com/p/the-differ...
Get people excited about your website again! Hurry! Sale ends soon! DM me to book an appointment.
April 21, 2025 at 7:13 PM
Get people excited about your website again! Hurry! Sale ends soon! DM me to book an appointment.
Don't let this happen to your business!
April 10, 2025 at 8:26 PM
Don't let this happen to your business!
Entrepreneurs and small business owners already struggle with their fair share of stress and anxiety. Add in the current economic climate, and more than a few of them are in full-on panic mode.
www.thewritereflection.com/2025/03/31/t...
www.thewritereflection.com/2025/03/31/t...
The Heavy Weight of Small Dreams: Navigating Business Ownership in Uncertain Times - THE WRITE REFLECTION - The Write Reflection
Top psychologists and sleep experts offer strategies for small business owners to manage stress and anxiety during economic uncertainty.
www.thewritereflection.com
April 1, 2025 at 1:42 PM
Entrepreneurs and small business owners already struggle with their fair share of stress and anxiety. Add in the current economic climate, and more than a few of them are in full-on panic mode.
www.thewritereflection.com/2025/03/31/t...
www.thewritereflection.com/2025/03/31/t...
Content still not ranking well on search engines? Are AI tools like Perplexity and ChatGPT ignoring your articles when providing citations for searchers on specific topics?
If you're struggling to get noticed, it's likely an E-E-A-T problem.
shariberg.substack.com/p/how-to-use...
If you're struggling to get noticed, it's likely an E-E-A-T problem.
shariberg.substack.com/p/how-to-use...
How to Use E-E-A-T to Demonstrate Expertise
“There’s only one way to eat an elephant: one bite at a time.”
shariberg.substack.com
March 27, 2025 at 5:48 PM
Content still not ranking well on search engines? Are AI tools like Perplexity and ChatGPT ignoring your articles when providing citations for searchers on specific topics?
If you're struggling to get noticed, it's likely an E-E-A-T problem.
shariberg.substack.com/p/how-to-use...
If you're struggling to get noticed, it's likely an E-E-A-T problem.
shariberg.substack.com/p/how-to-use...
Tooting your own horn can be uncomfortable. That's why brands turn to customer success stories in their marketing strategies.
Learn how to incorporate them into your marketing plan.
shariberg.substack.com/p/using-cust...
Learn how to incorporate them into your marketing plan.
shariberg.substack.com/p/using-cust...
Using Customer Success Stories to Drive Conversions
When was the last time you were so impressed by a monologue from a company’s CEO that you immediately opened your wallet and threw money at their brand?
shariberg.substack.com
March 19, 2025 at 2:54 PM
Tooting your own horn can be uncomfortable. That's why brands turn to customer success stories in their marketing strategies.
Learn how to incorporate them into your marketing plan.
shariberg.substack.com/p/using-cust...
Learn how to incorporate them into your marketing plan.
shariberg.substack.com/p/using-cust...
Content-first strategy acknowledges that writing is the most critical component of a website's design. It saves time, reduces costs, and creates a more effective digital experience. to boost the user experience.
www.thewritereflection.com/2025/03/15/c...
www.thewritereflection.com/2025/03/15/c...
Copy > Design: The Truth About What Drives Sales - THE WRITE REFLECTION - The Write Reflection
Content-first design prevents the costly pitfalls you'll experience later if you try to fit copy around design with marketing materials.
www.thewritereflection.com
March 17, 2025 at 3:47 PM
Content-first strategy acknowledges that writing is the most critical component of a website's design. It saves time, reduces costs, and creates a more effective digital experience. to boost the user experience.
www.thewritereflection.com/2025/03/15/c...
www.thewritereflection.com/2025/03/15/c...
Google sure is cracking down these days.
First, they penalized websites engaging in bad SEO practices. Now, they're going after businesses using fake reviews to deceive prospective customers.
Learn more in this week's substack newsletter:
open.substack.com/pub/shariber...
First, they penalized websites engaging in bad SEO practices. Now, they're going after businesses using fake reviews to deceive prospective customers.
Learn more in this week's substack newsletter:
open.substack.com/pub/shariber...
Online Deception Exposed: Google's Big Crackdown on Fake Reviews
Let’s face it.
open.substack.com
March 11, 2025 at 2:25 PM
Google sure is cracking down these days.
First, they penalized websites engaging in bad SEO practices. Now, they're going after businesses using fake reviews to deceive prospective customers.
Learn more in this week's substack newsletter:
open.substack.com/pub/shariber...
First, they penalized websites engaging in bad SEO practices. Now, they're going after businesses using fake reviews to deceive prospective customers.
Learn more in this week's substack newsletter:
open.substack.com/pub/shariber...
Thank you UNmiss for the opportunity to talk about the importance of storytelling as part of an overall content marketing strategy.
You can catch Shari Berg's conversation with UNmiss podcaster Chelsea Alves at the link below.
www.youtube.com/watch?v=hcEs...
You can catch Shari Berg's conversation with UNmiss podcaster Chelsea Alves at the link below.
www.youtube.com/watch?v=hcEs...
The importance of storytelling in your content strategy
YouTube video by UNmiss
www.youtube.com
March 6, 2025 at 4:40 PM
Thank you UNmiss for the opportunity to talk about the importance of storytelling as part of an overall content marketing strategy.
You can catch Shari Berg's conversation with UNmiss podcaster Chelsea Alves at the link below.
www.youtube.com/watch?v=hcEs...
You can catch Shari Berg's conversation with UNmiss podcaster Chelsea Alves at the link below.
www.youtube.com/watch?v=hcEs...
Paying for media exposure might seem like a great idea. However, there are real consequences if you fail to follow best practices for native advertising.
open.substack.com/pub/shariber...
open.substack.com/pub/shariber...
The Hidden Truth About Paid Media Exposure
I had a disturbing conversation this past week with a subject matter expert who has paid to appear in several publications in the last year.
open.substack.com
March 4, 2025 at 6:39 PM
Paying for media exposure might seem like a great idea. However, there are real consequences if you fail to follow best practices for native advertising.
open.substack.com/pub/shariber...
open.substack.com/pub/shariber...
Ramadan Kareem to our clients and friends of The Write Reflection who celebrate.
March 1, 2025 at 2:35 PM
Ramadan Kareem to our clients and friends of The Write Reflection who celebrate.