Definitely, quality is always reliant on context. Paul Stamatious seem to hit it right »Polish without purpose is noise.«Creating this shared understanding seem still something that in every company I worked with/for something that seems rare. Not enough time? Not enough skills? Your experience?

Thanks for the article. Some interesting and challenging thoughts. I am agreeing with design-led vs. collaborator. But taking only the route of execution to outperform, since the original craft is played out? Or do you seek to establish new baselines as part of a survival strategy?