Trail Builder Magazine
@trailbuildermag.bsky.social
A magazine dedicated to mountain bike trails and those who build, maintain, and advocate for them. trailbuildermag.com
“Putting your town on the map” doesn’t have to mean crowds or chaos.
For trail orgs and volunteers, real visibility is quieter. It’s showing the work. Trails being built, maintained, and cared for.
Proof earns attention.
Read more: https://bit.ly/4jhCnjU
For trail orgs and volunteers, real visibility is quieter. It’s showing the work. Trails being built, maintained, and cared for.
Proof earns attention.
Read more: https://bit.ly/4jhCnjU
December 29, 2025 at 5:54 PM
“Putting your town on the map” doesn’t have to mean crowds or chaos.
For trail orgs and volunteers, real visibility is quieter. It’s showing the work. Trails being built, maintained, and cared for.
Proof earns attention.
Read more: https://bit.ly/4jhCnjU
For trail orgs and volunteers, real visibility is quieter. It’s showing the work. Trails being built, maintained, and cared for.
Proof earns attention.
Read more: https://bit.ly/4jhCnjU
Emerging trail towns do not need hype.
They need visibility.
This article is a practical social media checklist for trail orgs and volunteer advocates who want support and buy-in without overpromising.
Document the work. The map follows.
They need visibility.
This article is a practical social media checklist for trail orgs and volunteer advocates who want support and buy-in without overpromising.
Document the work. The map follows.
Putting Your Emerging Trail Town on the Map: A Practical Social Media Checklist — Trail Builder Magazine
A practical, step-by-step guide to putting an emerging trail town on the map using social media. Learn how trail organizations and rural communities can document trail work, build momentum, and gain local support without big budgets or hype.
bit.ly
December 23, 2025 at 5:42 PM
Emerging trail towns do not need hype.
They need visibility.
This article is a practical social media checklist for trail orgs and volunteer advocates who want support and buy-in without overpromising.
Document the work. The map follows.
They need visibility.
This article is a practical social media checklist for trail orgs and volunteer advocates who want support and buy-in without overpromising.
Document the work. The map follows.
What if the most important thing you build never shows up online?
In Vol 3, Issue 2, Pat Pero explores trail building as culture, memory, and belonging. The kind of work that outlasts trends, feeds, and Wi-Fi.
Vol 3, Issue 2 is live: https://www.trailbuildermag.com/volume-3-issue-2
In Vol 3, Issue 2, Pat Pero explores trail building as culture, memory, and belonging. The kind of work that outlasts trends, feeds, and Wi-Fi.
Vol 3, Issue 2 is live: https://www.trailbuildermag.com/volume-3-issue-2
December 22, 2025 at 4:32 PM
What if the most important thing you build never shows up online?
In Vol 3, Issue 2, Pat Pero explores trail building as culture, memory, and belonging. The kind of work that outlasts trends, feeds, and Wi-Fi.
Vol 3, Issue 2 is live: https://www.trailbuildermag.com/volume-3-issue-2
In Vol 3, Issue 2, Pat Pero explores trail building as culture, memory, and belonging. The kind of work that outlasts trends, feeds, and Wi-Fi.
Vol 3, Issue 2 is live: https://www.trailbuildermag.com/volume-3-issue-2
What happens when you stop chasing famous trail towns and start driving north instead?
In Volume 3, Issue 2, Abby Cooper heads into NE BC for a road trip shaped by long daylight, quiet highways, and trail networks built far from the spotlight: https://www.trailbuildermag.com/volume-3-issue-2
In Volume 3, Issue 2, Abby Cooper heads into NE BC for a road trip shaped by long daylight, quiet highways, and trail networks built far from the spotlight: https://www.trailbuildermag.com/volume-3-issue-2
December 18, 2025 at 4:31 PM
What happens when you stop chasing famous trail towns and start driving north instead?
In Volume 3, Issue 2, Abby Cooper heads into NE BC for a road trip shaped by long daylight, quiet highways, and trail networks built far from the spotlight: https://www.trailbuildermag.com/volume-3-issue-2
In Volume 3, Issue 2, Abby Cooper heads into NE BC for a road trip shaped by long daylight, quiet highways, and trail networks built far from the spotlight: https://www.trailbuildermag.com/volume-3-issue-2
Volume 3, Issue 2 of Trail Builder Magazine is out now.
Six feature stories on trail building legacy, technology, tools, and global trail communities. Real stories from the people doing the work. Read the new issue and support trail builders worldwide.
Six feature stories on trail building legacy, technology, tools, and global trail communities. Real stories from the people doing the work. Read the new issue and support trail builders worldwide.
Inside Volume 3, Issue 2 of Trail Builder Magazine: Trail Building, Technology, and the Stories Shaping Our Trails — Trail Builder Magazine
Volume 3, Issue 2 of Trail Builder Magazine features six in-depth stories on trail building, technology, tools, and global trail communities shaping the future of trails.
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December 17, 2025 at 5:33 PM
Volume 3, Issue 2 of Trail Builder Magazine is out now.
Six feature stories on trail building legacy, technology, tools, and global trail communities. Real stories from the people doing the work. Read the new issue and support trail builders worldwide.
Six feature stories on trail building legacy, technology, tools, and global trail communities. Real stories from the people doing the work. Read the new issue and support trail builders worldwide.
What happens when one tool quietly earns its place in your pack for two full years?
In Vol 3, Issue 2, Willard Bruce puts the Trailtool Pocket to the long test. Not a first impression. Not a parking lot review. Two years of real trail work across Europe, from flow trails to backcountry maintenance.
In Vol 3, Issue 2, Willard Bruce puts the Trailtool Pocket to the long test. Not a first impression. Not a parking lot review. Two years of real trail work across Europe, from flow trails to backcountry maintenance.
December 15, 2025 at 7:30 PM
What happens when one tool quietly earns its place in your pack for two full years?
In Vol 3, Issue 2, Willard Bruce puts the Trailtool Pocket to the long test. Not a first impression. Not a parking lot review. Two years of real trail work across Europe, from flow trails to backcountry maintenance.
In Vol 3, Issue 2, Willard Bruce puts the Trailtool Pocket to the long test. Not a first impression. Not a parking lot review. Two years of real trail work across Europe, from flow trails to backcountry maintenance.
Volume 3, Issue 2 is almost here, and it is 100% ad-free thanks to our growing subscriber base. Subscriptions help us print the right number of magazines and give you first access before issues sell out. Plus, subscribers get industry discounts. Subscribe: https://bit.ly/44fVkOt
December 11, 2025 at 5:48 PM
Volume 3, Issue 2 is almost here, and it is 100% ad-free thanks to our growing subscriber base. Subscriptions help us print the right number of magazines and give you first access before issues sell out. Plus, subscribers get industry discounts. Subscribe: https://bit.ly/44fVkOt
Trail building is changing. The work is getting bigger, expectations are rising, and more people see it as a real career. What began with rogue builders carving lines is now supported by training programs and certifications. Is this the next era of trail building?
How Trail Building Became a Professional Career: The New Workforce Behind Mountain Biking’s Growth — Trail Builder Magazine
Discover how trail building is evolving into a professional career as mountain biking grows. Explore training programs, certification, and industry trends shaping the future.
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December 9, 2025 at 4:59 PM
Trail building is changing. The work is getting bigger, expectations are rising, and more people see it as a real career. What began with rogue builders carving lines is now supported by training programs and certifications. Is this the next era of trail building?
The trail building world is changing. The work is bigger, expectations higher, and more people see trail building as a real career. With college programs and certifications growing, is this the next evolution of our industry or a shift in who shapes the trails we ride?
December 8, 2025 at 4:44 PM
The trail building world is changing. The work is bigger, expectations higher, and more people see trail building as a real career. With college programs and certifications growing, is this the next evolution of our industry or a shift in who shapes the trails we ride?
Social media is so much more than marketing and hype for trail builders, nonprofits, and trail companies.
It is education.
It is communication.
It is advocacy.
It is community.
And it is how people begin to feel connected to the mission. Read more: https://bit.ly/3Md0ILe
It is education.
It is communication.
It is advocacy.
It is community.
And it is how people begin to feel connected to the mission. Read more: https://bit.ly/3Md0ILe
December 4, 2025 at 11:11 PM
Social media is so much more than marketing and hype for trail builders, nonprofits, and trail companies.
It is education.
It is communication.
It is advocacy.
It is community.
And it is how people begin to feel connected to the mission. Read more: https://bit.ly/3Md0ILe
It is education.
It is communication.
It is advocacy.
It is community.
And it is how people begin to feel connected to the mission. Read more: https://bit.ly/3Md0ILe
I spend a lot of time with trail builders and I see a pattern. Most orgs want to tell their story, but social media feels overwhelming, so they wait for more time.
I wrote a practical and tactical social media guide to help you start where you are.
I wrote a practical and tactical social media guide to help you start where you are.
The Complete Social Media Guide for Trail Builders, Nonprofits, and Trail Companies — Trail Builder Magazine
A practical social media strategy for trail organizations, volunteers, and trail companies. Learn how to show the work, the impact, and the people, and discover the best platforms, weekly posting plans, and content ideas to grow support, recruit volunteers, and strengthen your trail community.
bit.ly
December 3, 2025 at 5:11 PM
I spend a lot of time with trail builders and I see a pattern. Most orgs want to tell their story, but social media feels overwhelming, so they wait for more time.
I wrote a practical and tactical social media guide to help you start where you are.
I wrote a practical and tactical social media guide to help you start where you are.
Which social media platform is the best place to talk about trail building? Instagram is our biggest channel, but each platform plays a different role. Where do you share your work, and where do you see the strongest response? Your answers will help shape the next Trail Builder Mag article.
December 1, 2025 at 4:25 PM
Which social media platform is the best place to talk about trail building? Instagram is our biggest channel, but each platform plays a different role. Where do you share your work, and where do you see the strongest response? Your answers will help shape the next Trail Builder Mag article.
Here is something worth celebrating. Our next print issue is completely ad-free.
That only happened because subscriptions are growing. Your support gave us room to focus on the stories and the people doing the work. https://bit.ly/44fVkOt
That only happened because subscriptions are growing. Your support gave us room to focus on the stories and the people doing the work. https://bit.ly/44fVkOt
November 28, 2025 at 7:46 PM
Here is something worth celebrating. Our next print issue is completely ad-free.
That only happened because subscriptions are growing. Your support gave us room to focus on the stories and the people doing the work. https://bit.ly/44fVkOt
That only happened because subscriptions are growing. Your support gave us room to focus on the stories and the people doing the work. https://bit.ly/44fVkOt
Trail Builder Mag is growing in slow and steady ways. Our next print issue is a milestone, with every feature written by someone outside the US. In this month’s editor’s note, I share how rising subscriptions made it possible to publish our first fully ad-free issue.
What Happens When Trail Builder Mag Starts to Grow Up? — Trail Builder Magazine
Trail Builder Magazine is finding its rhythm. In this editor’s note, Sean shares how the publication is growing, why the next print issue is fully ad free, and how global contributors, rising subscriptions, and a clear mission are shaping its future. A behind the scenes look at how the magazine is e
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November 26, 2025 at 4:54 PM
Trail Builder Mag is growing in slow and steady ways. Our next print issue is a milestone, with every feature written by someone outside the US. In this month’s editor’s note, I share how rising subscriptions made it possible to publish our first fully ad-free issue.
November 24, 2025 at 8:49 PM
If trail work happens and no one sees it, the community never understands its value. That makes it harder to secure sponsors, donors, and partners who believe in your mission.
Social media is not hype. It is how you show the real work happening on the ground and invite others to invest in it.
Social media is not hype. It is how you show the real work happening on the ground and invite others to invest in it.
November 21, 2025 at 7:41 PM
If trail work happens and no one sees it, the community never understands its value. That makes it harder to secure sponsors, donors, and partners who believe in your mission.
Social media is not hype. It is how you show the real work happening on the ground and invite others to invest in it.
Social media is not hype. It is how you show the real work happening on the ground and invite others to invest in it.
Trail organizations do world-class work. The problem is that most people never see it.
Our new article breaks down why social media is essential for trail stewardship and how small volunteer-led groups can use simple storytelling to make their work visible.
Our new article breaks down why social media is essential for trail stewardship and how small volunteer-led groups can use simple storytelling to make their work visible.
The Missing Piece in Trail Stewardship: Why Social Media Matters More Than You Think — Trail Builder Magazine
Trail organizations do incredible work, but much of it goes unseen. This article explains why social media is essential for volunteer-led and small nonprofit trail groups, and how simple storytelling can boost visibility, attract volunteers and sponsors, and strengthen relationships with land manage
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November 19, 2025 at 4:56 PM
Trail organizations do world-class work. The problem is that most people never see it.
Our new article breaks down why social media is essential for trail stewardship and how small volunteer-led groups can use simple storytelling to make their work visible.
Our new article breaks down why social media is essential for trail stewardship and how small volunteer-led groups can use simple storytelling to make their work visible.
Every trail organization has to communicate the value of its work, and today, most of that happens online. So here is the question we are asking the trail community: What has been the most effective way to communicate the importance of your work on social media?
November 18, 2025 at 8:29 PM
Every trail organization has to communicate the value of its work, and today, most of that happens online. So here is the question we are asking the trail community: What has been the most effective way to communicate the importance of your work on social media?
When towns invest in trails instead of waiting for a mine to reopen, something powerful happens. Trails create direct & indirect jobs, support builders and local businesses, and attract new residents. Trail building is recreation and economic development.
Trails That Build Jobs: How Rural Communities Are Finding New Life Through Trail-Based Economies — Trail Builder Magazine
Trails are more than recreation—they are catalysts for rural economic growth. From Northwest Arkansas to Colorado, Idaho, and West Virginia, trail systems are creating direct and indirect jobs, driving tourism, and revitalizing small-town economies once dependent on extraction industries. Discover h
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November 12, 2025 at 5:58 PM
When towns invest in trails instead of waiting for a mine to reopen, something powerful happens. Trails create direct & indirect jobs, support builders and local businesses, and attract new residents. Trail building is recreation and economic development.
Why Trail Builder Magazine?
Mountain biking celebrates its top riders, influencers, and brands. We believe that trail builders, the unsung heroes, are integral to mountain biking. Our mission is simple: Inspire. Inform. Connect. We celebrate the people shaping trails around the world.
Mountain biking celebrates its top riders, influencers, and brands. We believe that trail builders, the unsung heroes, are integral to mountain biking. Our mission is simple: Inspire. Inform. Connect. We celebrate the people shaping trails around the world.
November 11, 2025 at 7:41 PM
Why Trail Builder Magazine?
Mountain biking celebrates its top riders, influencers, and brands. We believe that trail builders, the unsung heroes, are integral to mountain biking. Our mission is simple: Inspire. Inform. Connect. We celebrate the people shaping trails around the world.
Mountain biking celebrates its top riders, influencers, and brands. We believe that trail builders, the unsung heroes, are integral to mountain biking. Our mission is simple: Inspire. Inform. Connect. We celebrate the people shaping trails around the world.
Want to grow your volunteer base? Start with what people see.
In our research, one message came through clearly: when people see themselves represented in trail-building photos, videos, and stories, they’re more likely to join in.
In our research, one message came through clearly: when people see themselves represented in trail-building photos, videos, and stories, they’re more likely to join in.
November 10, 2025 at 4:51 PM
Want to grow your volunteer base? Start with what people see.
In our research, one message came through clearly: when people see themselves represented in trail-building photos, videos, and stories, they’re more likely to join in.
In our research, one message came through clearly: when people see themselves represented in trail-building photos, videos, and stories, they’re more likely to join in.
We've been exploring the economic impact of trails on rural communities. There will be more to come.
Here's a question I've been reflecting on lately, and I'd love your feedback: "How do you encourage visitors to spend more money in your town before and after riding?"
Here's a question I've been reflecting on lately, and I'd love your feedback: "How do you encourage visitors to spend more money in your town before and after riding?"
November 6, 2025 at 11:49 PM
We've been exploring the economic impact of trails on rural communities. There will be more to come.
Here's a question I've been reflecting on lately, and I'd love your feedback: "How do you encourage visitors to spend more money in your town before and after riding?"
Here's a question I've been reflecting on lately, and I'd love your feedback: "How do you encourage visitors to spend more money in your town before and after riding?"
Grants Pass, Oregon, is emerging as the state’s next trail town. The new Dollar Mountain Trail System is a story of collaboration between city leaders, Visit Grants Pass, and RVMBA, and a glimpse at how trails can shape a community’s future.
The Anatomy of a Trail Town: How Grants Pass Is Building Its Future on Dollar Mountain — Trail Builder Magazine
The new Dollar Mountain Trail System is transforming Grants Pass, Oregon, into a trail town. Learn how local partnerships, small businesses, and 11miles of new singletrack are helping this southern Oregon community grow its outdoor recreation economy and redefine its identity around trails.
bit.ly
November 5, 2025 at 1:44 PM
Grants Pass, Oregon, is emerging as the state’s next trail town. The new Dollar Mountain Trail System is a story of collaboration between city leaders, Visit Grants Pass, and RVMBA, and a glimpse at how trails can shape a community’s future.
We hear it all the time: trails create jobs. But what does that actually look like in practice? What kind of jobs are we talking about?
November 4, 2025 at 3:46 PM
We hear it all the time: trails create jobs. But what does that actually look like in practice? What kind of jobs are we talking about?
This week I'm working on an article exploring the "anatomy of a trail town." In other words, what are the components or ingredients that are needed for a town to be alluring to mountain bikers?
What are your trail town essentials?
What are your trail town essentials?
November 3, 2025 at 6:07 PM
This week I'm working on an article exploring the "anatomy of a trail town." In other words, what are the components or ingredients that are needed for a town to be alluring to mountain bikers?
What are your trail town essentials?
What are your trail town essentials?