Lightnews — Scholar-powered news

The 5 Hidden Organizational Forces That Undermine Enterprise SEO

Trish Carey @trishcarey.bsky.social · 11h

The 5 Hidden Organizational Forces That Undermine Enterprise SEO www.searchenginejournal.com/hidden-organ...

The real challenge in enterprise SEO isn’t algorithms but structural flaws in ownership, incentives, and leadership.

Sam Altman’s ChatGPT pivot: From 'I hate ads' to 'maybe they don’t suck'

1

Trish Carey @trishcarey.bsky.social · 11h

Sam Altman’s ChatGPT pivot: From 'I hate ads' to 'maybe they don’t suck' searchengineland.com/sam-altman-c...

OpenAI CEO Sam Altman used to hate ads. Now it seems he's warming up to them as OpenAI builds the tech to power ChatGPT’s future ad business.

Google’s virtual try-on adds shoes, expands internationally

Trish Carey @trishcarey.bsky.social · 12h

Google’s virtual try-on adds shoes, expands internationally searchengineland.com/google-virtu...

The AI-powered feature offers advertisers new ways to engage shoppers with interactive, personalized experiences.

ChatGPT becomes a platform for apps – and maybe marketing

Trish Carey @trishcarey.bsky.social · 13h

ChatGPT becomes a platform for apps – and maybe marketing searchengineland.com/openai-chatg...

You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.

Consumers don’t trust the first search result – and AI use surges: Survey

Trish Carey @trishcarey.bsky.social · 13h

Consumers don’t trust the first search result – and AI use surges: Survey searchengineland.com/consumers-fi...

With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen.

Microsoft is telling Bing Search users when it is using history for some of its search features. Bing will show section named "History" and then say what history is knows about your searches.

Trish Carey @trishcarey.bsky.social · 14h

Bing Search With History www.seroundtable.com/bing-search-...

Bing Search With History

Google AI Mode With Italics Links

Trish Carey @trishcarey.bsky.social · 14h

Google AI Mode With Italics Links www.seroundtable.com/google-ai-mo...

Google is testing using the italic font type for the links in AI Mode. So the links have a bit of a slant to them, compared to the other text in the AI Mode response.

Google Testing Improved Recipe AI Overviews

Trish Carey @trishcarey.bsky.social · 14h

Google Testing Improved Recipe AI Overviews www.seroundtable.com/google-tests...

Google is testing a new, more publisher-friendly version of the AI Overviews for recipe results. The new design has the recipe cards at the top, citations at the bottom and a shorter AI response.

Google Merchant Center Adds Google Wallet Promotion

Trish Carey @trishcarey.bsky.social · 15h

Google Merchant Center Adds Google Wallet Promotion www.seroundtable.com/merchant-cen...

Google has added a new promotion option to Google Merchant Center. The new option is Google Wallet. Google doesn't detail what this promotion does but it likely lets you promote that you accept…

Google updated the wording in the title documentation for Merchant Center, now suggesting you can use your own brand or company name in the short title of your products. That is, if you manufacture…

Trish Carey @trishcarey.bsky.social · 1d

Google Merchant Center Lets You Use Your Own Brand In Title

On October 3, 2025, Microsoft launched a revamped Bing Places for Business experience, designed to be easier, smarter, and more deeply integrated with the rest

Trish Carey @trishcarey.bsky.social · 1d

Microsoft Introduces the New Bing Places for Business

www.searchengineworld.com

Trish Carey @trishcarey.bsky.social · 1d

Are AI Tools Eliminating Jobs? Yale Study Says No

Are AI tools eliminating marketing jobs? Yale study finds zero displacement after 33 months despite high exposure scores.

Search Atlas announced new features that make it easier for agencies to manage SEO, Local Search, and AI visibility for clients

Trish Carey @trishcarey.bsky.social · 1d

Search Atlas Announces New Features For Agencies

Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.

Trish Carey @trishcarey.bsky.social · 1d

DOJ and Google wrap up ad tech monopoly hearing

Google Search is testing a new carousel to promote AI Mode named "Ask AI Mode anything." It gives you ideas on how to "Explore" new or related topics in AI Mode.

1 3

Trish Carey @trishcarey.bsky.social · 1d

Google Search Ask AI Mode Anything Explore Carousel