(10/11) Dubal’s research showed that dynamic rates are coming for wages too, with Uber drivers with identical workloads and performance getting different pay based on the lowest amount the algorithm calculated they’d accept. www.columbialawreview.org/content/on-a...
(10/11) Dubal’s research showed that dynamic rates are coming for wages too, with Uber drivers with identical workloads and performance getting different pay based on the lowest amount the algorithm calculated they’d accept. www.columbialawreview.org/content/on-a...
(11/11) In this new normal, costs are individually adjusted to a consumer’s maximum threshold and wages to a worker’s minimum floor. The next time you see a price, know that it may not reflect what the item is worth—but what the algorithm believes *you* are worth.
February 11, 2026 at 8:41 PM
(11/11) In this new normal, costs are individually adjusted to a consumer’s maximum threshold and wages to a worker’s minimum floor. The next time you see a price, know that it may not reflect what the item is worth—but what the algorithm believes *you* are worth.
(8/11) Now, we’re going back to the Bazaar. But this time you’re not up against a shopkeeper. You’re up against a massive digital infrastructure calculating your personal price tolerance.
February 11, 2026 at 8:41 PM
(8/11) Now, we’re going back to the Bazaar. But this time you’re not up against a shopkeeper. You’re up against a massive digital infrastructure calculating your personal price tolerance.
(7/11)This individualized targeting marks a departure from a 150-year old retail standard. Since John Wanamaker popularized the price tag in 1861, fixed prices have functioned as a de facto social contract. It ensured a market standard: the same cost for every customer, regardless of background
February 11, 2026 at 8:41 PM
(7/11)This individualized targeting marks a departure from a 150-year old retail standard. Since John Wanamaker popularized the price tag in 1861, fixed prices have functioned as a de facto social contract. It ensured a market standard: the same cost for every customer, regardless of background
(2/11) You know dynamic pricing—think Uber rides, flights, or concert tickets that surge based on supply and demand. “Surveillance Pricing” takes this to the next level: using your data to set a “price for you” based on your predicted breaking point. This is, increasingly, everywhere.
February 11, 2026 at 8:41 PM
(2/11) You know dynamic pricing—think Uber rides, flights, or concert tickets that surge based on supply and demand. “Surveillance Pricing” takes this to the next level: using your data to set a “price for you” based on your predicted breaking point. This is, increasingly, everywhere.
(5/11) Walmart, Whole Foods, and Kohls are switching to electronic shelf labels that can display dynamic prices. Kroger deployed them with Microsoft AI—a setup a 2024 Senate inquiry warned could enable “surge pricing” via facial recognition. (Kroger claims it will only lower prices.)
February 11, 2026 at 8:41 PM
(5/11) Walmart, Whole Foods, and Kohls are switching to electronic shelf labels that can display dynamic prices. Kroger deployed them with Microsoft AI—a setup a 2024 Senate inquiry warned could enable “surge pricing” via facial recognition. (Kroger claims it will only lower prices.)