13. Scooter Braun and Justin Baldoni aren't only connected through TAG, but share a direct connection and friendship.

Which explains not only why Baldoni hired TAG, but also why so much of his PR campaign against Lively is centered on ruining her friendship with Taylor Swift.

12. Not so for HYBE, as just last week their Chairman, Bang Si-hyuk, had his assets frozen amid an ongoing investigation over alleged unfair stock trading.

11. Earlier this year, a South Korean Police investigation cleared Min Hee-jin, dropping the criminal complaint against her by HYBE as "police found no evidence of illegal conduct on Min's part".

It was all fabricated.

10. None which should come as a a surprise, Scooter Braun's Ithaca Holdings, sold to HYBE, is listed on TAG's incorporation documents.

TAG had a financial interest in helping HYBE to smear a whistleblower calling out HYBE's corruption.

9. And as with the other TAG smear campaigns, Min Hee-jin's also came with an extensive SEO manipulation campaign, spamming low-quality backlinks in an attempt to boost and manipulate search engine rankings.

8. And as with the other smear campaigns, a number of fake social media profiles were set up in Min Hee-jin's name, all linking to the smear site.

7. The smear site targeting Min Hee-jin follows the same pattern as the smear sites against Stephanie Jones and Amanda Ghost, even down to closing on a call to action for people to submit their own stories and tips.

6. Sept 27th 2024, a smear site is registered and launched defaming Min Hee-jin as a criminal who created a "hostile, abusive and sexually inappropriate environment" and accusing her of embezzlement.

5. So how does this relate to Min Hee-jin and NewJeans?

Sept 11th 2024, NewJeans held a live stream demanding MHJ be reinstated as ADOR's CEO by Sept 25th.

The next day ADOR's parent company HYBE announced they bought a 51% controlling stake in TAG PR
www.musicbusinessworldwide.com/hybe-buys-51...