Tidewater Analytics provides expert data analytics and business intelligence services for Hampton Roads businesses. Discover how local companies are leveraging data to grow.

In today’s competitive digital marketplace, small businesses face an ongoing challenge: how to make every marketing dollar count. Whether you're a local boutique, a niche service provider, or a growing e-commerce brand, your website is your most valuable marketing asset. But if you're not using Google Analytics, you're essentially flying blind. Why Google Analytics Matters for Small Businesses Google Analytics is a free and powerful tool that helps you understand how people are finding and interacting with your website.

The Benefits of Having a Website to Drive Customer Traffic and Product Awareness for Small Businesses by Tidewater Analytics In today’s fast-paced, digital-first world, small businesses must find innovative ways to stand out and connect with their target audience. While social media is an essential tool for brand visibility, having a dedicated website remains one of the most effective ways to drive customer traffic and increase product awareness.

Every March 14th, the world celebrates Pi Day, a fun occasion to honor the mathematical constant π (approximately 3.14). Pi is a symbol of mathematical beauty, transcending disciplines and applications. While we delight in pie-shaped treats and nerdy number jokes on Pi Day, it’s also the perfect moment to reflect on another "pie"—the pie chart—and how this simple yet powerful visualization tool can transform business analytics.

In today’s fast-paced business environment, small businesses in Norfolk, Virginia Beach, Chesapeake, Suffolk, Portsmouth, and Hampton need every competitive edge they can get. One of the most effective ways to stay ahead of the competition is by leveraging the power of predictive models and business intelligence reports. These tools can transform the way you make decisions, forecast growth, and understand your customers.

In the dynamic and competitive landscape of Norfolk, Virginia Beach, and Chesapeake, businesses need every advantage to stay ahead. One of the most powerful tools available to drive success is the use of Key Performance Indicators (KPIs). Whether you’re in retail, hospitality, manufacturing, or any other sector, KPIs provide the insights that can turn your business goals into tangible results.

Business intelligence and data analytics services in Norfolk, Virginia Beach, Chesapeake, and Hampton Virginia.