Usama Ejaz
@usamaejaz.bsky.social
I work at SocialBu. https://socialbu.com
Been building SocialBu for years now, and the hardest part isn't the technical challenges or competition.
It's the waiting.
Waiting for customers to convert.
Waiting for features to gain traction.
Waiting for growth to compound.
It's the waiting.
Waiting for customers to convert.
Waiting for features to gain traction.
Waiting for growth to compound.
December 24, 2025 at 9:02 PM
Been building SocialBu for years now, and the hardest part isn't the technical challenges or competition.
It's the waiting.
Waiting for customers to convert.
Waiting for features to gain traction.
Waiting for growth to compound.
It's the waiting.
Waiting for customers to convert.
Waiting for features to gain traction.
Waiting for growth to compound.
Your systems should work even when your people can't.
Real growth happens when processes outlast people's availability.
Real growth happens when processes outlast people's availability.
December 24, 2025 at 11:35 AM
Your systems should work even when your people can't.
Real growth happens when processes outlast people's availability.
Real growth happens when processes outlast people's availability.
"How can AI agents use SocialBu without human intervention?"
There is a lot of potential if we answer this question. And, we are working on it.
There is a lot of potential if we answer this question. And, we are working on it.
December 24, 2025 at 10:31 AM
"How can AI agents use SocialBu without human intervention?"
There is a lot of potential if we answer this question. And, we are working on it.
There is a lot of potential if we answer this question. And, we are working on it.
22 items in our SocialBu fixes backlog.
Every bug represents someone's frustration. Someone who trusted us with their social media workflow, and we let them down.
Fix what's broken before building what's next.
Your existing customers' experience > potential customers' wishlist.
Every bug represents someone's frustration. Someone who trusted us with their social media workflow, and we let them down.
Fix what's broken before building what's next.
Your existing customers' experience > potential customers' wishlist.
December 23, 2025 at 9:41 AM
22 items in our SocialBu fixes backlog.
Every bug represents someone's frustration. Someone who trusted us with their social media workflow, and we let them down.
Fix what's broken before building what's next.
Your existing customers' experience > potential customers' wishlist.
Every bug represents someone's frustration. Someone who trusted us with their social media workflow, and we let them down.
Fix what's broken before building what's next.
Your existing customers' experience > potential customers' wishlist.
Facebook's new Andromeda algorithm for ads will flip everything.
Old way: Pick interests → Hope it works
New way: Create diverse content → Let AI find your people
With this change, the algorithm gets smarter than your targeting.
#MetaAds
Old way: Pick interests → Hope it works
New way: Create diverse content → Let AI find your people
With this change, the algorithm gets smarter than your targeting.
#MetaAds
December 19, 2025 at 2:13 PM
Facebook's new Andromeda algorithm for ads will flip everything.
Old way: Pick interests → Hope it works
New way: Create diverse content → Let AI find your people
With this change, the algorithm gets smarter than your targeting.
#MetaAds
Old way: Pick interests → Hope it works
New way: Create diverse content → Let AI find your people
With this change, the algorithm gets smarter than your targeting.
#MetaAds
AI-native browsers and agentic browsers will make it incredibly easy to fill out forms and perform data entry tasks.
December 19, 2025 at 10:21 AM
AI-native browsers and agentic browsers will make it incredibly easy to fill out forms and perform data entry tasks.
For some reason, all the new "intelligent" browsers are Mac-only.
I don't know what type of intelligence that is. I mean, not intelligent enough to make it cross-platform?
💀
I don't know what type of intelligence that is. I mean, not intelligent enough to make it cross-platform?
💀
December 18, 2025 at 8:50 AM
For some reason, all the new "intelligent" browsers are Mac-only.
I don't know what type of intelligence that is. I mean, not intelligent enough to make it cross-platform?
💀
I don't know what type of intelligence that is. I mean, not intelligent enough to make it cross-platform?
💀
Use AI as an "intern" and not a replacement.
December 18, 2025 at 7:57 AM
Use AI as an "intern" and not a replacement.
Most people are using AI to write faster, but the real opportunity is writing smarter.
Speed matters, but strategic depth wins.
Speed matters, but strategic depth wins.
December 17, 2025 at 2:59 PM
Most people are using AI to write faster, but the real opportunity is writing smarter.
Speed matters, but strategic depth wins.
Speed matters, but strategic depth wins.
TikTok just changed their API permissions again 🤦♂️
After years of building SocialBu, I've learned that social media integrations break more often than they work smoothly.
And the difference between successful SaaS tools?
Not avoiding problems - but fixing them faster than anyone else.
After years of building SocialBu, I've learned that social media integrations break more often than they work smoothly.
And the difference between successful SaaS tools?
Not avoiding problems - but fixing them faster than anyone else.
December 16, 2025 at 12:01 PM
TikTok just changed their API permissions again 🤦♂️
After years of building SocialBu, I've learned that social media integrations break more often than they work smoothly.
And the difference between successful SaaS tools?
Not avoiding problems - but fixing them faster than anyone else.
After years of building SocialBu, I've learned that social media integrations break more often than they work smoothly.
And the difference between successful SaaS tools?
Not avoiding problems - but fixing them faster than anyone else.
December 15, 2025 at 12:24 PM
Perplexity bid on TikTok, knowing they couldn't afford 1% of it.
For 48 hours, they weren't a 'startup' - they were a contender.
Audacity > Algorithm optimization.
Sometimes, looking slightly unhinged beats looking professional.
For 48 hours, they weren't a 'startup' - they were a contender.
Audacity > Algorithm optimization.
Sometimes, looking slightly unhinged beats looking professional.
December 12, 2025 at 11:24 AM
Perplexity bid on TikTok, knowing they couldn't afford 1% of it.
For 48 hours, they weren't a 'startup' - they were a contender.
Audacity > Algorithm optimization.
Sometimes, looking slightly unhinged beats looking professional.
For 48 hours, they weren't a 'startup' - they were a contender.
Audacity > Algorithm optimization.
Sometimes, looking slightly unhinged beats looking professional.
We shipped 50+ free AI tools directly into SocialBu!
Brainstorm → Write → Schedule → Analyze.
No context switching. No subscription fatigue. All tools have generous free limits.
links.usamaejaz.com/...
Brainstorm → Write → Schedule → Analyze.
No context switching. No subscription fatigue. All tools have generous free limits.
links.usamaejaz.com/...
Social Media Tools to Boost Your Online Presence | SocialBu
Access free social media tools to enhance your online presence. Simplify your social media management with our free resources.
links.usamaejaz.com
December 11, 2025 at 8:54 AM
We shipped 50+ free AI tools directly into SocialBu!
Brainstorm → Write → Schedule → Analyze.
No context switching. No subscription fatigue. All tools have generous free limits.
links.usamaejaz.com/...
Brainstorm → Write → Schedule → Analyze.
No context switching. No subscription fatigue. All tools have generous free limits.
links.usamaejaz.com/...
Facebook users have purchasing power and intent that TikTok dancers simply don't.
December 9, 2025 at 8:54 PM
Facebook users have purchasing power and intent that TikTok dancers simply don't.
Things to not miss for Instagram's 3:4 grid:
- Design for grid preview FIRST (3:4 ratio)
- Always upload at 1080px width minimum
- Test safe zones for Stories/Reels
- Plan multi-format from day one
- Design for grid preview FIRST (3:4 ratio)
- Always upload at 1080px width minimum
- Test safe zones for Stories/Reels
- Plan multi-format from day one
December 9, 2025 at 12:59 PM
Things to not miss for Instagram's 3:4 grid:
- Design for grid preview FIRST (3:4 ratio)
- Always upload at 1080px width minimum
- Test safe zones for Stories/Reels
- Plan multi-format from day one
- Design for grid preview FIRST (3:4 ratio)
- Always upload at 1080px width minimum
- Test safe zones for Stories/Reels
- Plan multi-format from day one
It is still not enough 🙃
December 8, 2025 at 7:31 PM
It is still not enough 🙃
Kind reminder:
Do not expect people to treat you (or your work) seriously if you didn't even do your part with the effort that was required or expected.
Do not expect people to treat you (or your work) seriously if you didn't even do your part with the effort that was required or expected.
December 2, 2025 at 2:40 PM
Kind reminder:
Do not expect people to treat you (or your work) seriously if you didn't even do your part with the effort that was required or expected.
Do not expect people to treat you (or your work) seriously if you didn't even do your part with the effort that was required or expected.
Exactly.
The best path may not be the one you like the most.
The best path may not be the one you like the most.
December 2, 2025 at 7:37 AM
Exactly.
The best path may not be the one you like the most.
The best path may not be the one you like the most.
Small autonomous teams preserve startup DNA better than layered management structures that add interpretation at every level.
December 1, 2025 at 1:39 PM
Small autonomous teams preserve startup DNA better than layered management structures that add interpretation at every level.
A few weeks ago, I launched a side project - JustBlogged.
The problem: I wanted a simple personal blog. WordPress was overkill. Ghost was expensive. Medium doesn't let you own your content. I didn't want to deal with any servers or static site generators.
So I built my own.
The problem: I wanted a simple personal blog. WordPress was overkill. Ghost was expensive. Medium doesn't let you own your content. I didn't want to deal with any servers or static site generators.
So I built my own.
December 1, 2025 at 1:06 PM
A few weeks ago, I launched a side project - JustBlogged.
The problem: I wanted a simple personal blog. WordPress was overkill. Ghost was expensive. Medium doesn't let you own your content. I didn't want to deal with any servers or static site generators.
So I built my own.
The problem: I wanted a simple personal blog. WordPress was overkill. Ghost was expensive. Medium doesn't let you own your content. I didn't want to deal with any servers or static site generators.
So I built my own.
Most "agentic AI" solutions are just rebranded existing tools with inflated prices.
November 27, 2025 at 10:16 AM
Most "agentic AI" solutions are just rebranded existing tools with inflated prices.
I used to think scaling meant doing more things.
Actual scaling means doing fewer things better and at scale.
Actual scaling means doing fewer things better and at scale.
November 26, 2025 at 5:08 AM
I used to think scaling meant doing more things.
Actual scaling means doing fewer things better and at scale.
Actual scaling means doing fewer things better and at scale.
Build systems that set you free.
November 25, 2025 at 1:53 PM
Build systems that set you free.
Feedback like this just randomly makes your day.
It is even better to get this on a Monday evening.
It is even better to get this on a Monday evening.
November 24, 2025 at 6:42 PM
Feedback like this just randomly makes your day.
It is even better to get this on a Monday evening.
It is even better to get this on a Monday evening.