5/5 Your goal is to create a case study that someone can scan in 30 seconds and still understand your impact, but also dive deeper if they want the details.

4/5 To make your case study easy to scan, use:

-Short paragraphs and bullet points
-Descriptive titles (so just reading the headings gives the gist of the story)
-Supporting visuals (before/after images, mockups with annotations, and callouts for key metrics or insights)

3/5 Next, walk through the key phases of your process (research, ideation, design, testing) but keep it focused. Only include the methods, insights, and design decisions that actually shaped the final solution, skip the filler.

2/5 Start with a clear, concise overview that sets the scene — the context, your role, and the goals of the project. Then, introduce the problem and your solution, along with the impact you made. Think of this as the TL;DR of your case study.

1/5 There’s no perfect word count, but the key is to optimize for time-to-value. Recruiters and hiring managers often skim, so your case study should deliver the “what” and “why” quickly.

4/4 Use action-oriented language to give the title energy.

Example: “Transforming a Complex Dashboard into an Intuitive Tool for Teams.”

This approach keeps your title clear, specific, and impactful, even without hard numbers.

3/4 Highlight your role or contribution if the project was team-based.

Example: “Lead UX Design for a Personal Finance App’s Onboarding Flow.”

2/4 Focus on the main problem you solved or the improvement you made.

Example: Instead of “Mobile App Redesign,” write “Redesigning a Checkout Flow for Faster and Simpler Payments.”

1/4 Metrics in titles (e.g., “Improving onboarding completion by 35%”) are powerful because they instantly communicate impact. But not every project will have measurable data, especially if it never went live.

Here's what you can do if you don't have metrics:

3/3 Pro tip: Curate your case study selection to match the role you’re applying for. If the job calls for experience designing for mobile, highlight case studies that showcase your mobile design work.

2/3 Still, quality over quantity. A couple of well-crafted case studies that clearly show your process and impact will go much further than a larger number that feel rushed. Since recruiters can click on any case study, make sure each one reflects your strengths as a designer.

1/3 It depends on your experience. For entry-level designers, 2-3 solid case studies are usually enough to stand out. If you’re more experienced, aim for 4-6 case studies that show a good range of projects and skills.

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