Vassilena Valchanova
@vassy.me
Content strategist & brand messaging craftswoman. I help brands build meaningful relationships and scale them through digital channels. Certified wine geek, amateur runner, cat mama, coffee snob, science nerd, theater lover. Call me Vassy!
Guinness built their entire brand around the one thing most beer companies would try to fix. A proper pour takes a 💩-ton of time!
But they didn't hide that! In fact, it became their story. They made it ceremonial and built it into culture.
But they didn't hide that! In fact, it became their story. They made it ceremonial and built it into culture.
December 9, 2025 at 8:34 AM
Guinness built their entire brand around the one thing most beer companies would try to fix. A proper pour takes a 💩-ton of time!
But they didn't hide that! In fact, it became their story. They made it ceremonial and built it into culture.
But they didn't hide that! In fact, it became their story. They made it ceremonial and built it into culture.
Leave it to me to turn a touristy brewery tour into a positioning lesson. 😅 But a recent trip to Dublin gave me the perfect thing to share – after all, the Guinness Storehouse has a whole floor dedicated to advertising. It's a great example of how to build a whole marketing strategy around "a bug"!
December 9, 2025 at 8:34 AM
Leave it to me to turn a touristy brewery tour into a positioning lesson. 😅 But a recent trip to Dublin gave me the perfect thing to share – after all, the Guinness Storehouse has a whole floor dedicated to advertising. It's a great example of how to build a whole marketing strategy around "a bug"!
To create a 2026 content plan that works, you need to put on your "NO" hat.
Real content strategy isn't about doing more. It's about strategic discipline—knowing exactly what's worth your time and what's just feeding the hamster wheel.
Real content strategy isn't about doing more. It's about strategic discipline—knowing exactly what's worth your time and what's just feeding the hamster wheel.
December 8, 2025 at 3:12 PM
To create a 2026 content plan that works, you need to put on your "NO" hat.
Real content strategy isn't about doing more. It's about strategic discipline—knowing exactly what's worth your time and what's just feeding the hamster wheel.
Real content strategy isn't about doing more. It's about strategic discipline—knowing exactly what's worth your time and what's just feeding the hamster wheel.
Cutest movie I've watched in recent history! It's heartwarming, funny and just the right level of childish for a grown-up audience. Available on Sky Showtime, at least in my neck of the woods.
December 8, 2024 at 7:39 AM
Cutest movie I've watched in recent history! It's heartwarming, funny and just the right level of childish for a grown-up audience. Available on Sky Showtime, at least in my neck of the woods.
This photo captures the smile when the presentation is done, and I'm simply excited to do the talk.
Less than 24 hours until my workshop "Prompt to Perfect: Mastering AI for Brand-Consistent Content" — it's free to join: lu.ma/ls519djk
🤫 Can't make it live? Sign up anyway and get the recording.
Less than 24 hours until my workshop "Prompt to Perfect: Mastering AI for Brand-Consistent Content" — it's free to join: lu.ma/ls519djk
🤫 Can't make it live? Sign up anyway and get the recording.
November 26, 2024 at 4:23 PM
This photo captures the smile when the presentation is done, and I'm simply excited to do the talk.
Less than 24 hours until my workshop "Prompt to Perfect: Mastering AI for Brand-Consistent Content" — it's free to join: lu.ma/ls519djk
🤫 Can't make it live? Sign up anyway and get the recording.
Less than 24 hours until my workshop "Prompt to Perfect: Mastering AI for Brand-Consistent Content" — it's free to join: lu.ma/ls519djk
🤫 Can't make it live? Sign up anyway and get the recording.
Have you been plagued with the same "one year of content in a heartbeat" ads? They seem to be all over my Instagram lately!
Chasing fast ideas is wasting your time. If you can churn out 100 ideas in 15 minutes (and actually plan to use them), you’re missing the point of content marketing.
Chasing fast ideas is wasting your time. If you can churn out 100 ideas in 15 minutes (and actually plan to use them), you’re missing the point of content marketing.
November 25, 2024 at 8:34 AM
Have you been plagued with the same "one year of content in a heartbeat" ads? They seem to be all over my Instagram lately!
Chasing fast ideas is wasting your time. If you can churn out 100 ideas in 15 minutes (and actually plan to use them), you’re missing the point of content marketing.
Chasing fast ideas is wasting your time. If you can churn out 100 ideas in 15 minutes (and actually plan to use them), you’re missing the point of content marketing.
Can't wait to meet with friends at #WCSOF this weekend! I'll be on stage on Sunday, talking about adding that very human personal twist to your content. Say Hi if you're in the room! And if you still don't have a ticket, head over here: https://buff.ly/4eHPerD
November 22, 2024 at 1:39 PM
Can't wait to meet with friends at #WCSOF this weekend! I'll be on stage on Sunday, talking about adding that very human personal twist to your content. Say Hi if you're in the room! And if you still don't have a ticket, head over here: https://buff.ly/4eHPerD
I thought long and hard about what my first post on Bluesky should be. You're welcome:
November 21, 2024 at 4:24 PM
I thought long and hard about what my first post on Bluesky should be. You're welcome: