Here's a thorough report that tries to figure out WHY Gen Z want their music in physical form.

Physical Media Brokers: Turning Visions into Vinyl. @vinylalliance.bsky.social From deciding which materials to use, to the design and style of the sleeve, to mastering and more, there can be an endless list of questions involved. This is where the vinyl broker steps in. bzzz.us/vinyl-brokers

We’ve just wrapped a massive research project exploring in significant depth why young consumers are drawn to the vinyl format and the often surprising ways they’re engaging with it.

Explore a preview copy here: vinylalliance.org/resources/ge...

#vinyl #vinylrecords #genz

Welcome! Read more about who we are and what we do to champion the vinyl format and analogue culture at vinylalliance.org