4. Make change your default
a proclamation of “That’s how we’ve always done it" might be a prime candidate for change.

3. Let selection happen organically
rather than make the decision by yourself, design an internal system that does the selection for you.

2. It’s not just a top-down process
not only a broad yet clear top-down strategic direction, but also ample bottom-up initiatives.

1. Communicate your logic
communicate the rudimentary logic behind the choices to ensure people can align on the strategies.