What other companies can learn: Don’t hide. Lead the narrative.
The longer you stay silent, the more control you lose.

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Now imagine they’d chosen the opposite path, issuing no comment and hoping it would blow over. That would have created an information vacuum, potentially alienating employees.
What happens when employees are upset? They leak to reporters. That’s how stories stay in the headlines and scandals deepen.

In a one-minute video shared across social media, Paltrow deftly pivoted the conversation to Astronomer’s products and their upcoming conference.

The result? Astronomer redirected the spotlight from scandal to strategy—positioning its brand and offerings in front of a much larger audience.

Days after two executives resigned over that viral Coldplay kiss cam moment, the tech company didn’t retreat. Instead, they leaned in.

They partnered with Ryan Reynolds’ agency, Maximum Effort, and tapped Gwyneth Paltrow as a temporary spokesperson.

Juneteenth commemorates the day the last enslaved Americans received word they were finally free. During his first term, Trump commemorated the day every year, before President Biden made it a federal holiday. www.cbsnews.com/news/junetee...

If you really want to see it, it is easy enough to find without it being forced onto people’s timelines.

That video of the plane and helicopter colliding is shocking. It is newsworthy, to be sure, but it is graphic and it doesn’t need to be posted and reposted. It’s a video of people dying and at some point sharing it over and over becomes gratuitous.

Right now Amazon picketers are blocking trucks from leaving the warehouse. They have let a few out, but this is what it looks like. Trucks are backed up. @cbsnewyork.bsky.social