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WHAT TO FIX @whattofix.tech · 2d

But.. there is a big difference between #SocialMedia platforms saying they'll do something - and them actually doing it.

This is why we need #Transparency and #Oversight.

WHAT TO FIX @whattofix.tech · 2d

It's official - Today, #Meta says it will officially stop serving Political, Electoral and Social Issue Ads on its platforms in the #EU.

Judge in the Bits of Freedom vs. Meta lawsuit: Meta must respect users’ choice

Reposted by WHAT TO FIX

Who Targets Me @whotargets.me · 2d

Meta ends (at least for now) political ads in the EU today. Per their ad library data, they've run nearly 11,000,000 different political, social and issue ads in the EU since 2018 and made around €800m from them.

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WHAT TO FIX @whattofix.tech · 6d

🚨 Dutch court rules on a case brought by @bitsoffreedom.bsky.social that #Meta must give Facebook and Instagram users the option to select a feed that is not based on profiling.

www.bitsoffreedom.nl/2025/10/02/j...

Bits of Freedom komt op voor internetvrijheid door de online grondrechten op communicatievrijheid en privacy te beschermen.

www.bitsoffreedom.nl

WHAT TO FIX @whattofix.tech · 8d

We think you deserve to know whether politicians — or anyone — are being paid by social media platforms.

That’s why we built our prototype for the world’s first social media #MonetizationArchive.

Curious who monetizes on #Facebook? Give the archive a spin: www.monetization.wtf/about/meta-m...

Meta Monetization Archive | About

Find out more about the WHAT TO FIX Meta Monetization Archive, the data it's built on, and how it can be used to review Meta's monetization partnerships.

www.monetization.wtf

WHAT TO FIX @whattofix.tech · 8d

Meta is the only major social media company offering ANY transparency into who it enrolls in its monetization services.

But what about other platforms?
#TikTok also prohibits politicians from using its monetization services, yet we have no transparency into whether or how it enforces this policy.

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WHAT TO FIX @whattofix.tech · 8d

Read the latest installment in our #WhoMakesMoneyFromFacebook series, where we're exploring cases of potential policy and legal violations identified through our Meta Monetization Archive.

www.whattofix.tech/publications...

How Facebook Monetizes Politicians and Political Candidates

WHAT TO FIX’s Meta Monetization Archive reveals how numerous pages affiliated with politicians and political candidates have been —and in some cases continue to be— accessing Facebook's monetization s...

Google just erased 7 years of our political history

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WHAT TO FIX @whattofix.tech · 8d

Money + politics = messy.

Perhaps that’s why #Meta’s policies prohibit politicians and political candidates from its #monetization services.

Yet our research reveals NUMEROUS politicians and political candidates that successfully enrolled for Facebook's various monetization services.

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WHAT TO FIX @whattofix.tech · 9d

The #EU Regulation on Transparency and Targeting of Political Advertising ( #TTPA ) is set to enter into force in October 2025.

Platforms *saying* they are not longer serving political ads isn't going to cut it.

But what do we do when there is no #transparency to allow oversight?

WHAT TO FIX @whattofix.tech · 9d

In September 2025, #Google turned off its Political Ad Library in the #EU, erasing 7 years of data in the process

www.thebriefing.ie/google-just-...

Google appears to have deleted its political ad archive for the EU; so the last 7 years of ads, of political spending, of messaging, of targeting - on YouTube, on Search and for display ads - for coun...

www.thebriefing.ie

Ending Political, Electoral and Social Issue Advertising in the EU in Response to Incoming European Regulation

WHAT TO FIX @whattofix.tech · 9d

In July 2025, #Meta (following #Google 's lead) announced that it too will stop serving Political, Electoral and Social Issue Ads in the #EU

about.fb.com/news/2025/07...

From early October 2025, we will no longer allow political, electoral and social issue ads on our platforms in the EU. This is a difficult decision - one

about.fb.com

An update on political advertising in the European Union

WHAT TO FIX @whattofix.tech · 9d

In November 2024, #Google announced its plan to stop serving political advertising in the #EU.

blog.google/around-the-g...

Google will stop serving political advertising in the EU ahead of new regulation in October 2025.

blog.google

WHAT TO FIX @whattofix.tech · 9d

Just as the #EU Regulation on Transparency and Targeting of Political Advertising is set to enter into force...

Who Targets Me @whotargets.me · 10d

Google has removed its political ad library in the EU, including historical data. A big loss for transparency and accountability. Shameful.

WHAT TO FIX @whattofix.tech · 13d

That's next *TUESDAY* Sept 30, 2025
12pm EST | 9am PDT | 9:30pm IST

📅 Sign up below for the calendar invite to find its way to the right date and time in your timezone
www.csohate.org/event/big-te...

Who Makes Money From Social Media?

WHAT TO FIX @whattofix.tech · 13d

📅 Mark your calendars

We'll be joining @sanjanah.bsky.social, @ramshajahangir.bsky.social, Raqib Nahik and Rohit Chopra next Monday for a timely conversation on Big Tech and Mis/Dinformation in #Asia.

🔗 Learn more & register: lnkd.in/eA7xC3Jm

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WHAT TO FIX @whattofix.tech · 20d

For more on Social Media Monetization, take a look at our monetization.wtf portal.

#Meta doesn't provide consolidated info on who has access to its monetization features, but it does its revenue redistribution programs.

Explore the Meta Monetization Archive 👉 www.monetization.wtf/about/meta-m...

Investigate platforms' revenue redistribution schemes.

monetization.wtf

WHAT TO FIX @whattofix.tech · 20d

#Monetization services also include audience subscription and tips tools, which are featured as allowing social media users to channel money to these sanctioned entities.

If #Meta doesn't pass on that money, where exactly is it going? And why is it still facilitating access to these services?

#WhoMakesMoneyFromFacebook: Sanctioned Entities

WHAT TO FIX @whattofix.tech · 20d

As of Sept 2025, we continue to see several #Facebook pages affiliated w/ sanctioned entities boasting access to monetization services.

These include not just 🇪🇺 EU-sanctioned entities (including some we previously reported on) but also 🇺🇸 US-sanctioned entities.

www.whattofix.tech/publications...

Social media monetization services are subject to applicable laws and regulations as well as platforms’ own monetization terms and policies. In this #WhoMakesMoneyFromFacebook series, we leverage our ...

Bankrolling sanctioned entities: What Meta Said, and What We’re Saying Back

WHAT TO FIX @whattofix.tech · 20d

#Meta has not denied providing sanctioned entities with access to its #Monetization services.

But it also didn't address the burning question of whether it had allowed them to accrue or receive money in any way 🤔

www.whattofix.tech/publications...

Our report showed Meta may be channeling money to EU-sanctioned entities. Meta’s response raises more questions than answers.

How Meta Platforms Ireland Ltd. May Have Violated EU Sanctions And Channeled Money To RT, Sputnik And Other EU-Sanctioned Entities Via Facebook’s Revenue Redistribution Programs

WHAT TO FIX @whattofix.tech · 20d

3 months ago, we published a groundbreaking investigation pointing out how #Facebook's parent entity, #Meta, had be offering monetization services to #RT, #Sputnik and other EU-sanctioned entities well past the introduction of sanctions.

👉 www.whattofix.tech/publications...

Facebook pages affiliated with RT, Sputnik and other EU-sanctioned entities were among Meta’s active partner-publishers for months after being subject to EU sanctions. Some of these partnerships remai...

Who Makes Money From Social Media?

Reposted by WHAT TO FIX

Sohan Dsouza @sohandsouza.info · 21d

A big step forward in getting transparency in platform monetization. I hope for many more such.

#transparency #platform #monetization #socialMedia

WHAT TO FIX @whattofix.tech · 22d

🚨Big deal announcement🚨
We’ve been hard at work prototyping the world’s first ✨social media #MonetizationArchive ✨
And we’re ready to share it with you.
Read on.

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WHAT TO FIX @whattofix.tech · 21d

Our WHAT TO FIX Meta Monetization Archive is now LIVE at www.monetization.wtf. It’s our prototype for the world’s first social media monetization archive. We’re excited to invite you to dive in and explore.

Let us know your thoughts and findings, and please cite us if you publish anything.

Investigate platforms' revenue redistribution schemes.

www.monetization.wtf

WHAT TO FIX @whattofix.tech · 21d

And what of other social platforms, which, unlike Facebook, offer no transparency at all into who benefits from their #monetization services?

WHAT TO FIX @whattofix.tech · 21d

It’s not just sloppy #MonetizationGovernance. #Meta could be violating the law.

We think there’s a strong case for regulators to officially start asking questions.