Xiang Huang
@xiang-huang.bsky.social
Assistant professor in City University of Macau/ critical health communication, multimodal discourse analysis, obesity studies, metaphor studies
Excited to share our new publication: Promoting healthy eating through nudges: Multimodal discursive representations of food and eating in weight‑loss articles in Chinese official WeChat posts. Another great co-work with Run Li🎉.
Read here:
dii.org/10.1080/0958...
Read here:
dii.org/10.1080/0958...
Promoting healthy eating through nudges: Multimodal discursive representations of food and eating in weight‑loss articles in Chinese official WeChat posts
Encouraging healthy eating has become a key area in China’s efforts to curb rising obesity levels among the population. Previous research highlights the importance of media in shaping dietary behav...
doi.org
January 11, 2026 at 1:13 AM
Excited to share our new publication: Promoting healthy eating through nudges: Multimodal discursive representations of food and eating in weight‑loss articles in Chinese official WeChat posts. Another great co-work with Run Li🎉.
Read here:
dii.org/10.1080/0958...
Read here:
dii.org/10.1080/0958...
Reposted by Xiang Huang
The Routledge Handbook of Chinese Media 2nd Edition is published. Has your library got a copy yet? www.routledge.com/Routledge-Ha...
September 22, 2025 at 8:03 AM
The Routledge Handbook of Chinese Media 2nd Edition is published. Has your library got a copy yet? www.routledge.com/Routledge-Ha...
Glad to share that our paper, “Visual (Mis)Representations on Sports and Weight Loss: A Multimodal Critical Discourse Study of Images in Official Health Posts on WeChat in China”, has been published in Health Communication! A great co-work with Run Li 🎉
Read the paper here: doi.org/10.1080/1041...
Read the paper here: doi.org/10.1080/1041...
Visual (Mis)Representations on Sports and Weight Loss: A Multimodal Critical Discourse Study of Images in Official Health Posts on WeChat in China
In response to physical inactivity and rising levels of obesity among the population, the Chinese government has used social media, such as WeChat, to engage and encourage the public to do sports i...
doi.org
July 20, 2025 at 2:39 AM
Glad to share that our paper, “Visual (Mis)Representations on Sports and Weight Loss: A Multimodal Critical Discourse Study of Images in Official Health Posts on WeChat in China”, has been published in Health Communication! A great co-work with Run Li 🎉
Read the paper here: doi.org/10.1080/1041...
Read the paper here: doi.org/10.1080/1041...
Excited to share that my paper, "Why you should (not) use semaglutide?”: A critical discourse analysis on health professionals’ videos of semaglutide for weight loss on Douyin ", has just been published in Social Science & Medicine!
Read the paper here: authors.elsevier.com/a/1lLJk-CmV5...
Read the paper here: authors.elsevier.com/a/1lLJk-CmV5...
authors.elsevier.com
July 2, 2025 at 11:06 AM
Excited to share that my paper, "Why you should (not) use semaglutide?”: A critical discourse analysis on health professionals’ videos of semaglutide for weight loss on Douyin ", has just been published in Social Science & Medicine!
Read the paper here: authors.elsevier.com/a/1lLJk-CmV5...
Read the paper here: authors.elsevier.com/a/1lLJk-CmV5...