Christine Orchard
@xtineorchard.bsky.social
Writes about content marketing, startup growth, and remote work 🇺🇸 🇹🇼 American Expat in Taiwan
Fresh ideas from two high-energy B2B marketers
Content | Growth | Branding
www.marketersdocoffee.com
Fresh ideas from two high-energy B2B marketers
Content | Growth | Branding
www.marketersdocoffee.com
Season 2 of Marketers Do Coffee is coming next week.
Same focus.
Sharper thinking.
More real operators.
Get ready.
www.youtube.com/@MarketersD...
Same focus.
Sharper thinking.
More real operators.
Get ready.
www.youtube.com/@MarketersD...
Marketers Do Coffee Podcast
For marketers who think like founders. Steal the strategies that actually grow businesses today — from content and positioning to channels and plays that drive revenue. Real operators break down what they tried, what worked, and what you can do next.
Because your brain deserves a coffee.
www.youtube.com
January 14, 2026 at 4:42 AM
Season 2 of Marketers Do Coffee is coming next week.
Same focus.
Sharper thinking.
More real operators.
Get ready.
www.youtube.com/@MarketersD...
Same focus.
Sharper thinking.
More real operators.
Get ready.
www.youtube.com/@MarketersD...
These insights came from 16 in-depth conversations on my podcast, Marketers Do Coffee.
Season 1 is a wrap.
See my write-up on the biggest learnings from 2025.
www.marketersdocoffee.com/p/the-thing...
Season 1 is a wrap.
See my write-up on the biggest learnings from 2025.
www.marketersdocoffee.com/p/the-thing...
The thing that clicked for me this year
What 16 brilliant marketers taught me about content-driven growth
www.marketersdocoffee.com
January 14, 2026 at 4:42 AM
These insights came from 16 in-depth conversations on my podcast, Marketers Do Coffee.
Season 1 is a wrap.
See my write-up on the biggest learnings from 2025.
www.marketersdocoffee.com/p/the-thing...
Season 1 is a wrap.
See my write-up on the biggest learnings from 2025.
www.marketersdocoffee.com/p/the-thing...
Where most people get stuck?
They post religiously.
They never activate.
That’s how you end up rich in impressions and poor in revenue.
They post religiously.
They never activate.
That’s how you end up rich in impressions and poor in revenue.
January 14, 2026 at 4:42 AM
Where most people get stuck?
They post religiously.
They never activate.
That’s how you end up rich in impressions and poor in revenue.
They post religiously.
They never activate.
That’s how you end up rich in impressions and poor in revenue.
Stage 3. Activation
Activate relationships.
Attention isn’t the win.
Conversation is.
Content builds credibility.
Relationships create outcomes.
Activate relationships.
Attention isn’t the win.
Conversation is.
Content builds credibility.
Relationships create outcomes.
January 14, 2026 at 4:42 AM
Stage 3. Activation
Activate relationships.
Attention isn’t the win.
Conversation is.
Content builds credibility.
Relationships create outcomes.
Activate relationships.
Attention isn’t the win.
Conversation is.
Content builds credibility.
Relationships create outcomes.
Stage 2. Attention
Get noticed.
You’re not trying to impress everyone.
You’re trying to be remembered by the right 100 people.
Get noticed.
You’re not trying to impress everyone.
You’re trying to be remembered by the right 100 people.
January 14, 2026 at 4:42 AM
Stage 2. Attention
Get noticed.
You’re not trying to impress everyone.
You’re trying to be remembered by the right 100 people.
Get noticed.
You’re not trying to impress everyone.
You’re trying to be remembered by the right 100 people.
Stage 1. Identity
Define who you are.
If you’re stuck asking “what should I post?”,
you don’t have a content problem.
You have an identity problem.
Clarity comes from knowing what you’re against.
No enemy equals generic content.
Generic content equals invisible brand.
Define who you are.
If you’re stuck asking “what should I post?”,
you don’t have a content problem.
You have an identity problem.
Clarity comes from knowing what you’re against.
No enemy equals generic content.
Generic content equals invisible brand.
January 14, 2026 at 4:42 AM
Stage 1. Identity
Define who you are.
If you’re stuck asking “what should I post?”,
you don’t have a content problem.
You have an identity problem.
Clarity comes from knowing what you’re against.
No enemy equals generic content.
Generic content equals invisible brand.
Define who you are.
If you’re stuck asking “what should I post?”,
you don’t have a content problem.
You have an identity problem.
Clarity comes from knowing what you’re against.
No enemy equals generic content.
Generic content equals invisible brand.
The goal isn’t reach.
It’s this feeling:
“I know this person.”
That’s what creates trust.
That’s what creates choice.
Content-driven growth follows one pattern.
Miss the order and it breaks.
It’s this feeling:
“I know this person.”
That’s what creates trust.
That’s what creates choice.
Content-driven growth follows one pattern.
Miss the order and it breaks.
January 14, 2026 at 4:42 AM
The goal isn’t reach.
It’s this feeling:
“I know this person.”
That’s what creates trust.
That’s what creates choice.
Content-driven growth follows one pattern.
Miss the order and it breaks.
It’s this feeling:
“I know this person.”
That’s what creates trust.
That’s what creates choice.
Content-driven growth follows one pattern.
Miss the order and it breaks.
After those 16 conversations, one shift became obvious:
Content doesn’t drive growth anymore.
Connection does.
Content doesn’t drive growth anymore.
Connection does.
January 14, 2026 at 4:42 AM
After those 16 conversations, one shift became obvious:
Content doesn’t drive growth anymore.
Connection does.
Content doesn’t drive growth anymore.
Connection does.
Marketing isn’t complicated.
Connect with people.
Get them to act.
Everything else is tactics pretending to be strategy.
Connect with people.
Get them to act.
Everything else is tactics pretending to be strategy.
January 14, 2026 at 4:42 AM
Marketing isn’t complicated.
Connect with people.
Get them to act.
Everything else is tactics pretending to be strategy.
Connect with people.
Get them to act.
Everything else is tactics pretending to be strategy.
“Make more content” is dying advice.
AI finished the job.
I didn’t want this to be true.
But it kept showing up.
If volume was your edge, it’s gone.
AI finished the job.
I didn’t want this to be true.
But it kept showing up.
If volume was your edge, it’s gone.
January 14, 2026 at 4:42 AM
“Make more content” is dying advice.
AI finished the job.
I didn’t want this to be true.
But it kept showing up.
If volume was your edge, it’s gone.
AI finished the job.
I didn’t want this to be true.
But it kept showing up.
If volume was your edge, it’s gone.
Results?
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
October 30, 2025 at 1:18 PM
Results?
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
It made the team confident.
Built their content muscle.
And turned LinkedIn video into their #1 inbound channel.
New episode of Marketers Do Coffee is live!
"This is why your team doesn’t post on LinkedIn (and how to fix it)"
youtu.be/6S-u-51FmhA
Here’s the 30-day sprint he uses to get your team posting:
- Week 1: Nail the POV + build a 30-topic bank
- Week 2: Record low-pressure drafts (no posting yet)
- Week 3: Everyone posts 2-3x (video + text or carousel)
- Week 4: Review what hit, reward participation, repeat
- Week 1: Nail the POV + build a 30-topic bank
- Week 2: Record low-pressure drafts (no posting yet)
- Week 3: Everyone posts 2-3x (video + text or carousel)
- Week 4: Review what hit, reward participation, repeat
October 30, 2025 at 1:18 PM
Here’s the 30-day sprint he uses to get your team posting:
- Week 1: Nail the POV + build a 30-topic bank
- Week 2: Record low-pressure drafts (no posting yet)
- Week 3: Everyone posts 2-3x (video + text or carousel)
- Week 4: Review what hit, reward participation, repeat
- Week 1: Nail the POV + build a 30-topic bank
- Week 2: Record low-pressure drafts (no posting yet)
- Week 3: Everyone posts 2-3x (video + text or carousel)
- Week 4: Review what hit, reward participation, repeat
Here's what usually happens...
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
October 30, 2025 at 1:18 PM
Here's what usually happens...
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
They post once.
The video feels awkward.
No one knows what to say.
Momentum dies.
But when it works?
It’s a compounding growth engine.
Especially with video.
If your content feels like it’s not landing—
the issue isn’t the copy.
It’s the positioning behind it.
🎥 Full conversation here
www.youtube.com/watch?v=H8Z...
the issue isn’t the copy.
It’s the positioning behind it.
🎥 Full conversation here
www.youtube.com/watch?v=H8Z...
Why AI won’t save you from bad positioning (and what will) | Justyna Ciecierska
Good content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later.In this episode, Justyna Ciecierska —...
www.youtube.com
September 23, 2025 at 1:32 PM
If your content feels like it’s not landing—
the issue isn’t the copy.
It’s the positioning behind it.
🎥 Full conversation here
www.youtube.com/watch?v=H8Z...
the issue isn’t the copy.
It’s the positioning behind it.
🎥 Full conversation here
www.youtube.com/watch?v=H8Z...
I sat down with Justyna Ciecierska
creator of the Marketing Waiting Room™
to break this down:
• Why funnels are outdated
• The two-room model (marketing vs. sales)
• The enemy test for refining positioning
• How to use AI as a sparring partner, not a cure-all
creator of the Marketing Waiting Room™
to break this down:
• Why funnels are outdated
• The two-room model (marketing vs. sales)
• The enemy test for refining positioning
• How to use AI as a sparring partner, not a cure-all
September 23, 2025 at 1:32 PM
I sat down with Justyna Ciecierska
creator of the Marketing Waiting Room™
to break this down:
• Why funnels are outdated
• The two-room model (marketing vs. sales)
• The enemy test for refining positioning
• How to use AI as a sparring partner, not a cure-all
creator of the Marketing Waiting Room™
to break this down:
• Why funnels are outdated
• The two-room model (marketing vs. sales)
• The enemy test for refining positioning
• How to use AI as a sparring partner, not a cure-all
Content only works if it’s memorable enough to stick.
And memorability comes from positioning.
Weak positioning = forgettable content.
Sharp positioning = content that resurfaces when buyers are finally ready.
And memorability comes from positioning.
Weak positioning = forgettable content.
Sharp positioning = content that resurfaces when buyers are finally ready.
September 23, 2025 at 1:32 PM
Content only works if it’s memorable enough to stick.
And memorability comes from positioning.
Weak positioning = forgettable content.
Sharp positioning = content that resurfaces when buyers are finally ready.
And memorability comes from positioning.
Weak positioning = forgettable content.
Sharp positioning = content that resurfaces when buyers are finally ready.
Your buyers aren't broken.
Your system is.
Fix the system, fix the results.
Thanks to our friends at @getskedsocial for making this conversation possible 🙏
Your system is.
Fix the system, fix the results.
Thanks to our friends at @getskedsocial for making this conversation possible 🙏
September 16, 2025 at 1:08 PM
Your buyers aren't broken.
Your system is.
Fix the system, fix the results.
Thanks to our friends at @getskedsocial for making this conversation possible 🙏
Your system is.
Fix the system, fix the results.
Thanks to our friends at @getskedsocial for making this conversation possible 🙏
The harsh truth:
95% of content gets forgotten because creators focus on:
✅ Getting likes
✅ Going viral
✅ Building engagement
Instead of:
🎯 Building memory
🎯 Creating recall
🎯 Driving pipeline
95% of content gets forgotten because creators focus on:
✅ Getting likes
✅ Going viral
✅ Building engagement
Instead of:
🎯 Building memory
🎯 Creating recall
🎯 Driving pipeline
September 16, 2025 at 1:08 PM
The harsh truth:
95% of content gets forgotten because creators focus on:
✅ Getting likes
✅ Going viral
✅ Building engagement
Instead of:
🎯 Building memory
🎯 Creating recall
🎯 Driving pipeline
95% of content gets forgotten because creators focus on:
✅ Getting likes
✅ Going viral
✅ Building engagement
Instead of:
🎯 Building memory
🎯 Creating recall
🎯 Driving pipeline
Here's your wake-up call:
Go look at your last 10 posts right now.
If a buyer saw them today, what would they remember about:
• What you do
• Why it matters
• Why YOU specifically
Can't answer clearly? There's your problem.
Go look at your last 10 posts right now.
If a buyer saw them today, what would they remember about:
• What you do
• Why it matters
• Why YOU specifically
Can't answer clearly? There's your problem.
September 16, 2025 at 1:08 PM
Here's your wake-up call:
Go look at your last 10 posts right now.
If a buyer saw them today, what would they remember about:
• What you do
• Why it matters
• Why YOU specifically
Can't answer clearly? There's your problem.
Go look at your last 10 posts right now.
If a buyer saw them today, what would they remember about:
• What you do
• Why it matters
• Why YOU specifically
Can't answer clearly? There's your problem.
The 3 breakthrough strategies she shared:
1️⃣ Find TRUE entry points (not vanity metrics)
2️⃣ Pick an "enemy" that clarifies your value instantly
3️⃣ Use AI to stress-test your positioning (but know the limits)
1️⃣ Find TRUE entry points (not vanity metrics)
2️⃣ Pick an "enemy" that clarifies your value instantly
3️⃣ Use AI to stress-test your positioning (but know the limits)
September 16, 2025 at 1:08 PM
The 3 breakthrough strategies she shared:
1️⃣ Find TRUE entry points (not vanity metrics)
2️⃣ Pick an "enemy" that clarifies your value instantly
3️⃣ Use AI to stress-test your positioning (but know the limits)
1️⃣ Find TRUE entry points (not vanity metrics)
2️⃣ Pick an "enemy" that clarifies your value instantly
3️⃣ Use AI to stress-test your positioning (but know the limits)
Her "Two Room" system:
🧠 *Marketing Room* = Builds memory
💬 *Sales Room* = Answers questions
Most people only focus on the sales room.
Big mistake.
🧠 *Marketing Room* = Builds memory
💬 *Sales Room* = Answers questions
Most people only focus on the sales room.
Big mistake.
September 16, 2025 at 1:08 PM
Her "Two Room" system:
🧠 *Marketing Room* = Builds memory
💬 *Sales Room* = Answers questions
Most people only focus on the sales room.
Big mistake.
🧠 *Marketing Room* = Builds memory
💬 *Sales Room* = Answers questions
Most people only focus on the sales room.
Big mistake.