Do not entertain your paid readers.
Transform them.
Every month, ship one tool that makes their next week simpler.
Templates, scripts, checklists, prompts.
Tools. They make them stay.
Do not entertain your paid readers.
Transform them.
Every month, ship one tool that makes their next week simpler.
Templates, scripts, checklists, prompts.
Tools. They make them stay.
Start describing decisions.
Readers do not buy posts.
They buy fewer wrong moves.
Turn each paid post into one decision they can copy in less time.
Start describing decisions.
Readers do not buy posts.
They buy fewer wrong moves.
Turn each paid post into one decision they can copy in less time.
It's making each Note do one job.
Job options:
get clicks,
get follows,
get subscribes,
Most Notes try to do all three and do none.
Pick one job per Note and watch the money show up.
It's making each Note do one job.
Job options:
get clicks,
get follows,
get subscribes,
Most Notes try to do all three and do none.
Pick one job per Note and watch the money show up.
Pay to get ____ faster.
Write that. Publish that. Repeat that.
Your time stops leaking when your offer has edges.
Pay to get ____ faster.
Write that. Publish that. Repeat that.
Your time stops leaking when your offer has edges.
It just hides the offer they’re looking for.
It just hides the offer they’re looking for.
Someone’s looking for the exact thing you made.
And you’re hiding it from them.
Someone’s looking for the exact thing you made.
And you’re hiding it from them.
Not when you believe in what you offer.
It only feels gross when you’re still trying to convince yourself it’s worth charging for.
Not when you believe in what you offer.
It only feels gross when you’re still trying to convince yourself it’s worth charging for.
I was afraid of selling and being ignored.
Then I remembered it's part of the game.
So I started expecting it. And prepare for it.
Then built a framework to deal with it.
Do this and you'll be unstoppable.
I was afraid of selling and being ignored.
Then I remembered it's part of the game.
So I started expecting it. And prepare for it.
Then built a framework to deal with it.
Do this and you'll be unstoppable.
→ What does a reader get in 7 days if they pay today?
If you cannot answer in one sentence, your offer is fog.
Clarity closes faster.
Fog makes you post more and earn less.
→ What does a reader get in 7 days if they pay today?
If you cannot answer in one sentence, your offer is fog.
Clarity closes faster.
Fog makes you post more and earn less.
I was afraid of selling and being ignored.
Then I remembered it's part of the game.
So I started expecting it. And prepare for it.
Then built a framework to deal with it.
Do this and you'll be unstoppable.
I was afraid of selling and being ignored.
Then I remembered it's part of the game.
So I started expecting it. And prepare for it.
Then built a framework to deal with it.
Do this and you'll be unstoppable.
Substack is a subscription business.
Retention matters more than a spike.
If your paid readers do not get a clear win each month, they leave.
Build that win into the product, not into your willpower.
Substack is a subscription business.
Retention matters more than a spike.
If your paid readers do not get a clear win each month, they leave.
Build that win into the product, not into your willpower.
Notes bring discovery.
Recommendations compound trust.
Paid posts build conversion.
Automation keeps the money running while you sleep.
It is a machine, not a mood.
Notes bring discovery.
Recommendations compound trust.
Paid posts build conversion.
Automation keeps the money running while you sleep.
It is a machine, not a mood.
Use numbers, dates, and outcomes.
“11 percent conversion” beats “doing well.”
Always.
Use numbers, dates, and outcomes.
“11 percent conversion” beats “doing well.”
Always.
People do not pay for ideas.
They pay for relief, speed, and fewer mistakes.
Turn your paid tier into tools, templates, and decisions made easy.
People do not pay for ideas.
They pay for relief, speed, and fewer mistakes.
Turn your paid tier into tools, templates, and decisions made easy.
Conversion rate.
10K followers with 1 percent conversion is a hobby.
500 true readers with 10 percent conversion is a business.
Pick the metric that buys you more time.
To build. To rest. To live.
Conversion rate.
10K followers with 1 percent conversion is a hobby.
500 true readers with 10 percent conversion is a business.
Pick the metric that buys you more time.
To build. To rest. To live.
$5K month is $167 a day.
Stop chasing hollow growth.
Build one clear paid outcome and ask for the upgrade.
You get predictable money with predictable actions.
$5K month is $167 a day.
Stop chasing hollow growth.
Build one clear paid outcome and ask for the upgrade.
You get predictable money with predictable actions.
I’ll go first:
Automated welcome sequence designed to convert.
Made me 100+ paid subs.
Your turn.
I’ll go first:
Automated welcome sequence designed to convert.
Made me 100+ paid subs.
Your turn.
“Upgrade” → “Get the entire framework”
Just… language.
But conversions jumped.
Small words move big numbers.
“Upgrade” → “Get the entire framework”
Just… language.
But conversions jumped.
Small words move big numbers.
You need a boring system that runs on repeat.
One offer.
One welcome email.
One line that converts.
That’s how real growth works.
You need a boring system that runs on repeat.
One offer.
One welcome email.
One line that converts.
That’s how real growth works.
They remove confusion.
Turn chaos into a simple sequence.
That is a product people buy.
They remove confusion.
Turn chaos into a simple sequence.
That is a product people buy.
They ship small proof daily.
Proof is a screenshot, a number, a result, a lesson.
Collect proof. That's how you sell.
They ship small proof daily.
Proof is a screenshot, a number, a result, a lesson.
Collect proof. That's how you sell.
“Thanks for subscribing.”
Now it says:
“Here’s how I’ll help you grow your newsletter fast.”
Conversions jumped.
“Thanks for subscribing.”
Now it says:
“Here’s how I’ll help you grow your newsletter fast.”
Conversions jumped.
“Upgrade to support my work.”
Nobody clicked.
Then I changed it to:
“Want the full playbook? It’s for paid readers only.”
Upgrades tripled.
“Upgrade to support my work.”
Nobody clicked.
Then I changed it to:
“Want the full playbook? It’s for paid readers only.”
Upgrades tripled.