It was a real pleasure to be part of #ICORIA2025 and to share our research (with @timsmitstim.bsky.social) on how health advertisers promote healthy food across different social media platforms. It was so good to reconnect with all the amazing researchers!
It was so good to reconnect with all the amazing researchers! A huge thank-you to the wonderful ICORIA community and — feeling inspired and full of ideas for what’s next. 🚀
Together with @timsmitstim.bsky.social , we looked at how health organizations and dietitians communicate about healthy food on TikTok & differences in egagement across these communication strategies.
I appreciate the opportunity to connect with both familiar and new faces passionate about communication and persuasion. It was inspiring to learn from their insights, and I look forward to continuing the conversation!
I shared insights from our latest research (with @timsmitstim.bsky.social) on how health professionals communicate food messages on social media. Using a content analysis, we examined not just what they said, but how they said it.
Already in the first two session blocks at #etmaal2025 our team gave a couple of great presentations. On food waste, drivers of sustainable food consumption, behavioral change techniques for sustainable foods, an experiment on social media food exposure and a content analysis of health messages.
