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Ziying Meng

@ziyingm.bsky.social

75 followers 48 following 25 posts

PhD candidate at the University of Melbourne Wrapping up a thesis on transnational creators' cross-platform practices across Chinese and US-based social media platforms👩‍💻 🔗 https://ziyingmeng.com

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Ziying Meng @ziyingm.bsky.social · Jan 9

How do content creators learn about a dozen platforms and push their content into the ‘for you’ page?🤔

In this new OA paper in New Media & Society, I explore transnational creators' algorithmic and visibility practices across multiple Chinese and US-based platforms.

🔗 shorturl.at/f0mAC

Ziying Meng @ziyingm.bsky.social · Sep 5

Meng, Z. (2024). Cross-platform sensitivity and algorithmic adaptability: How transnational creators navigate algorithms across Chinese and US-based platforms. New Media & Society, 0(0). doi.org/10.1177/1461...

Cross-platform sensitivity and algorithmic adaptability: How transnational creators navigate algorithms across Chinese and US-based platforms - Ziying Meng, 2024

Social media content creators and influencers increasingly use multiple platforms to mitigate the risk of (in)visibility in the volatile algorithmic environment...

Reposted by Ziying Meng

taylor annabell @taylorannabell.bsky.social · Feb 11

Join us for our webinar series with contributing authors from The Hashtag Hustle to discuss the cultural, economic, and legal dimensions of content creation as a form of labour

Register: forms.office.com/e/aW9WYQrh8Q
Book available open access: www.elgaronline.com/edcollbook-o...

Ziying Meng @ziyingm.bsky.social · Feb 24

I will be sharing my paper on cross-platform labour this Wednesday (Feb 26, Melbourne time 8 pm)! Tune in to the online webinar if you are interested 😊

taylor annabell @taylorannabell.bsky.social · Feb 11

On 26 Feb 10:00-11:00 (CET), our second webinar features @ziyingm.bsky.social and her chapter on cross-platform labour across Chinese and US-based platforms, and Tjaša Petročnik and her chapter assessing EU regulatory frameworks in the context of creator labour on YouTube

Ziying Meng @ziyingm.bsky.social · Feb 7

and yes people have written about this in a paper, "The Academic Online: Constructing Persona Through the World Wide Web" core.ac.uk/download/pdf...

Ziying Meng @ziyingm.bsky.social · Feb 7

Just realised how much effort people invest in promoting academic work. It took me an hour to think abt how to promote my paper, the image/links I needed, adjust the post to fit a platform's style. Such branding work is no less than what a creator/influencer has to do everyday.
#academicsky #phdchat

Ziying Meng @ziyingm.bsky.social · Feb 7

Key takeaways (3/3): Empowerment vs. Precarity – Chinese platforms offer lucrative opportunities but come with strict regulations. US platforms provide more creative leeway, yet creators still face the challenge of maintaining consistency to succeed. #creatoradvice

Ziying Meng @ziyingm.bsky.social · Feb 7

Key takeaways (2/3): Platform Poaching – A concept I develop to describe platform-led talent scouting. Compared to US platforms, Chinese platforms actively recruit and manage creators, offering support and incentives to attract them from competitor platforms. #socialmedia #bigtech #technews

Ziying Meng @ziyingm.bsky.social · Feb 7

Key takeaways (1/3):
Creator Marketplace – A built-in commercial service widely used in China’s wanghong industry, matching creators with sponsorships. While it streamlines monetisation, platforms take a cut, making creators feel ambivalent. #creatoradvice #socialmediamarketing #influencermarketing

Ziying Meng @ziyingm.bsky.social · Feb 7

Excited to share that this book on influencer labour🎉 In my chapter, I examine creators’ cross-platform labour across Chinese and US-based social media economies — how they make money, build a brand across platforms, and navigate work conditions
🔗https://doi.org/10.4337/9781035332816.00013

Reposted by Ziying Meng

taylor annabell @taylorannabell.bsky.social · Feb 3

@ziyingm.bsky.social explores labour conditions across Chinese and US-based platforms, illustrating how creators develop self-governance tactics, cross-platform labour and navigate platform poaching.

Ziying Meng @ziyingm.bsky.social · Jan 30

I also like the discussion on whether podcasts nowadays are still considered "podcasts" when podcasters have to upload videos across platforms, as this is the only way to get people's attention.

Ziying Meng @ziyingm.bsky.social · Jan 30

Interesting talk by @taylorlorenz.bsky.social with Patreon's CEO Jack Conte about the dilemma that many creators have to face.

Short videos are easier to be picked up by algorithms but also weaken the connection between creators and audiences.

youtu.be/yHTT0sg3Teg?...

Patreon’s CEO: Social media is killing creators

YouTube video by Taylor Lorenz

Ziying Meng @ziyingm.bsky.social · Jan 19

Shared my two cents on the TikTok-Xiaohongshu (RedNote) user migration with CNA yesterday.

Ahead of dreaded TikTok ban, US ‘refugees’ flee to China’s Xiaohongshu app but not all are welcoming
www.channelnewsasia.com/east-asia/un...

Ahead of dreaded TikTok ban, US ‘refugees’ flee to China’s Xiaohongshu app but not all are welcoming

Chinese users are responding with a mix of enthusiasm for cultural exchange and frustration over altered algorithms.

www.channelnewsasia.com

Ziying Meng @ziyingm.bsky.social · Jan 18

One of the challenges that Xiaohongshu #rednote has to deal with is content moderation. Users on xhs complained how their posts were stuck in moderation for hours.

I made a video commenting on #tiktokrefugee and it took a total of 30 hours for the video to be released in public.

Ziying Meng @ziyingm.bsky.social · Jan 16

Creators commonly move across platforms, some wanting to increase online visibility and chances for monetisation, while others want to escape the sinking ship.

Ziying Meng @ziyingm.bsky.social · Jan 16

In light of TikTok users flooding to Xiaohongshu this week, I want to share this paper again, in which we detailed creators' "platform migration" activities.

platformjmc.com/wp-content/u...

#tiktokrefugee #rednote #Xiaohongshu

Reposted by Ziying Meng

Carwyn Morris @carwynmorris.bsky.social · Jan 15

Engaging with #Xiaohongshu ( #RED / #REDnote / #LittleRedBook): A Reading List. @qianhuang.bsky.social and I curated this crowdsourced reading list on Xiaohongshu - qianxeniahuang.super.site/resources/xi... We're happy to add more suggestions! Hosted by Qian to make it accessible in China.

Reposted by Ziying Meng

Qian Huang 黄倩 @qianhuang.bsky.social · Jan 15

As promised, a reading list about Xiaohongshu is available now with the help of many Chinese social media researchers: qianxeniahuang.super.site/resources/xi.... Special thanks to @carwynmorris.bsky.social for co-editing this. I am only hosting this on my personal website for logistic reasons.

Reposted by Ziying Meng

Qian Huang 黄倩 @qianhuang.bsky.social · Jan 15

Content creators on TikTok worldwide have been rebuilding their communities on Xiaohongshu (or ‘Red Note’), which generates much research interest. It’s all great, but there are some points I have to get out of my chest. If you are planning to research or comment on the ‘TikTok Refugee’, pls read:

Reposted by Ziying Meng

Matt Novak @paleofuture.bsky.social · Jan 14

I wrote about how American and Chinese internet users are accidentally cobbling together a techno-utopian version of the “global village,” even if it’s unlikely to last.

The Techno-Utopian Dream of the 1990s Is Alive on RedNote (For Now)

Will Americans actually use an app where the captchas aren't even in English?

Ziying Meng @ziyingm.bsky.social · Jan 13

Spotted an influx of American users on Chinese social media app #xiaohongshu (aka #littleredbook #rednote #xhs) under #tiktokrefugee.

Algorithm def facilitates this trend. Once I clicked in some posts, my feed is filled with English content, which is rare for a Chinese language app #tiktokban

Ziying Meng @ziyingm.bsky.social · Jan 9

thanks kate❤️

Ziying Meng @ziyingm.bsky.social · Jan 9

This is also my first solo-author paper and part of my ongoing PhD research. It’s been a looong journey but I’m thrilled to see it out in public💓

#academicsky #phdlife

Ziying Meng @ziyingm.bsky.social · Jan 9

How do content creators learn about a dozen platforms and push their content into the ‘for you’ page?🤔

In this new OA paper in New Media & Society, I explore transnational creators' algorithmic and visibility practices across multiple Chinese and US-based platforms.

🔗 shorturl.at/f0mAC

Ziying Meng @ziyingm.bsky.social · Jan 9

(3/3) To navigate changes, creators often optimize content, adapt to platform features and cross-cultural online spaces. Tho many creators also face challenges from cultural and linguistic differences when expanding to local/ international markets

Ziying Meng @ziyingm.bsky.social · Jan 9

(2/3) Unlike US platforms positioning creators as minor stakeholders, creators on Chinese platforms receive greater support, and even insider access to web traffic to boost visibility;